• Loading stock data...
Sunday, September 7, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

College Football’s Most-Hyped Weekend: Networks Set to Cash In

  • Oct. 12 has been circled on the calendars of college football fans for months.
  • ABC and NBC will go head-to-head in prime time with major SEC and Big Ten matchups.
Ricardo B. Brazziell-Imagn Images

One of the more highly anticipated college football weekends, a slate circled on fans’ calendars for months, is finally here. And the sport’s shifting dynamics are set to make it just as interesting off the field as it promises to be on the gridiron.

Even before the season started, Oct. 12 was being touted as potentially the best Saturday of college football in the past five years. That led to a viral social media trend of debating when it’s O.K. to skip weddings for college football.

With three matchups of ranked opponents and the continued impact of conference realignment, Saturday promises to be one to remember.

Prime-Time Viewership Battle

From a TV perspective, the most intriguing contests of the day are going head-to-head against each other in prime time. At 7:30 p.m. ET, NBC gets No. 2 Ohio State at No. 3 Oregon, while ABC has No. 9 Ole Miss at No. 13 LSU. 

So far, the most-watched game of the season is Alabama’s 41–34 victory over Georgia, which drew 12 million viewers on ABC. That bested the audience of 9.35 million that tuned in to the early-season Texas-Michigan game, which the Longhorns won 31–12.

Could either Ohio State–Oregon or Ole Miss–LSU top those previous high marks? If they had a bigger spotlight to themselves, maybe, but it’s expected that many viewers likely split between the two.

New and Old Conference Foes

On Saturday afternoon, two networks are benefiting from conference realignment.

At 3:30 p.m. ET, ABC gets the first SEC version of the Red River Rivalry, as No. 1 Texas faces No. 18 Oklahoma. CBS, in its first season with a full Big Ten schedule, will air No. 4 Penn State at USC—those schools’ first contest in the same conference.

Best of the Rest

After ESPN airs Florida at No. 8 Tennessee at 7 p.m. ET, the network gets another crack at ratings-magnet Colorado, which has averaged more than 4.4 million viewers per game during the 4–1 start to Deion Sanders’s second season as head coach, and welcomes new Big 12 foe No. 18 Kansas State to Boulder.

Meanwhile, the MLB playoffs have forced Fox Sports to audible around its successful new Friday night college football schedule. Northwestern at Maryland is moving to FS1, so the main Fox network channel can show the winner-take-all Game 5 of the Padres-Dodgers National League Division Series.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ohio State Buckeyes quarterback Julian Sayin (10) and linebacker C.J. Hicks (11) shake hands while leaving the field following the NCAA football game at Ohio Stadium on Aug. 30, 2025. Ohio State won 14-7

How Ohio State Rebuilt Its NIL Strategy in the Rev-Share Era

The Buckeyes are staying “aggressive” in the new NIL landscape.

NIL Go Corrects Its Data From $80M in Deals Cleared to $35M,..

It’s another bump in the rocky rollout of the new NIL clearinghouse.
Blue Jays
exclusive

MLBPA, DraftKings Agree to Settle NIL Suit

MLBPA said DraftKings and other sportsbooks improperly used players’ NIL.

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”
September 1, 2025

Lee Corso’s Farewell Delivers Record ‘College GameDay’ Viewership

ESPN averaged 3.5 million viewers, per preliminary figures.