• Loading stock data...
Tuesday, July 1, 2025

Promo Spotlight 7/25–7/31

By Meaghan McCloskey, @Meaghan_Mc3

I’ve always been intrigued by the promotional and giveaway side of sports. It’s fun to look at the different promotions and think about the ‘how’s’ and ‘why’s’ that went into the planning. Some are more traditional and mellow, like a bobblehead, while others are more out of the box, like the Lakewood BlueClaws “Caturday” promotion. Each week, I’ll share with you some of my favorite promotions that happened the previous week around the sports world.

Cubs Misting Fan- Cubs, 7/30: The Cubs helped fans stay cool on Saturday by giving away misting fans to the first 10,000 people through the gates. It’s difficult to cool off when sitting at an outdoor baseball game for three-plus hours, but the Cubs found a great solution. This also takes me back to my childhood, as misting fans were very popular in the late-90s and early 2000s.

Source: https://chicago.cubs.mlb.com/schedule/promotions.jsp?c_id=chc&y=2016

Umbrella Hat- Angels, 7/31: In another effort to help keep fans cooled off at games, the Angels gave away this awesome umbrella hat. It’s one of the quirkier giveaways out there, but I’m sure it was nice to have for this Sunday afternoon game. Here’s a video of some Angels players modeling the headwear:

Sano Globe- Twins, 7/30: If there’s a pun in the name, there is a 100 percent chance it will be featured. This Miguel Sano Globe is no different. It’s a great year-round decoration that will help fans ‘think cool thoughts’ during the summer while also getting them excited for baseball during the winter.

Source: https://minnesota.twins.mlb.com/schedule/promotions.jsp?c_id=min

Build-a-Papi- Red Sox, 7/26: There have been a lot of tributes to David Ortiz during his final season in baseball, but this one is probably my favorite. The Red Sox did a great job providing a unique and interactive giveaway to honor their long-time slugger. Equipped with a gold chain, beard and sunglasses, fans were able to transform into the legendary Big Papi Tuesday night at Fenway. Based on these pictures, fans seemed to enjoy themselves. Mike Trout and the Angels even got in on the action two days later during the opening game of their weekend series with the Sox in LA.

Wilmer Flores “Tears to Cheers” Double-Sided Bobblehead- Brooklyn Cyclones, 7/31: Baseball is weird and the story behind this bobblehead is one that lives up to that standard. If you aren’t familiar with Wilmer Flores, at last year’s trade deadline, he started crying mid-game because he heard that he had been traded from the Mets to the Brewers. The only thing was that he was never actually traded. Two nights later, he hit a walk-off home run for the Mets that capped a wild 48 hours for him. Now, he’s getting a double-sided bobblehead. The Mets Single-A affiliate Brooklyn Cyclones are giving away this commemorative bobblehead that shows the emotional highs and lows Flores experienced. The Cyclones have done a fantastic job producing a giveaway that is unique to the Mets organization and one of their former players.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How a Losing Pistons Team Created the Hottest Wings in Detroit

Pistons promotion is the latest sports-related rise for restaurant chain.
Sponsored

Marquette University Prepares to Engage Fans Post-Pandemic

With the college basketball season set to begin Thanksgiving weekend, the Marquette University marketing team looks forward to the return.
Detroit Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Pistons’ 2020-21 Season Ticket Holders Can Earn Interest on Deposits

Detroit Pistons partner Flagstar Bank will offer up to 5% annual percentage yield on deposits for 2020-21 season tickets.
MiLB attendance growth

MiLB Attendance Growth Driven By Outliers, Community Approach

MiLB attendance was more than 40 million fans for 15th straight year, growing 2.6%, showing why teams should pay more attention to their community.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Jun 12, 2019; Boston, MA, USA; St. Louis Blues center Ivan Barbashev (49) and right wing Vladimir Tarasenko (91) hoists the Stanley Cup after defeating the Boston Bruins in game seven of the 2019 Stanley Cup Final at TD Garden
May 15, 2025

The 10 Biggest Stanley Cup Upsets of All Time

Since the 1984–1985 NHL season, 10 squads have defied the odds.
Allyson Felix
May 1, 2025

Allyson Felix on Olympic Pay, Nike, and Track’s Big-Money Era

Felix talked to FOS about her push to help Olympic parents and more.