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Friday, April 25, 2025

Paige Bueckers Makes History Again

  • UConn star Paige Bueckers signed an NIL deal with Unrivaled, a 3-on-3 professional women’s basketball league.
  • The deal makes her the first NCAA athlete to ever own equity in a sports league.
Ken Blaze-USA TODAY Sports

UConn star Paige Bueckers has signed a unique NIL deal with 3-on-3 women’s basketball league Unrivaled to become the first NCAA athlete ever to own equity in a sports league. Front Office Sports reporter Margaret Fleming explains the significance of this moment, and why Bueckers is poised for a starlit career on and off the court.

Plus, The Gist cofounder Ellen Hyslop joins the show to discuss a growing wave in women’s sports coverage and how some media outlets are already ahead of the curve.

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