The Olympics are experiencing a huge bump in viewership, and Scott Hanson’s Gold Zone could be a big reason why. We broke down NBC’s new flagship show with Front Office Sports senior reporter Michael McCarthy, who spoke with Hanson about the program’s early success.
Plus, Bella Hadid speaks up about Adidas’s ad campaign, Joel Embiid doubles down, and organizing Olympic surfing takes a village—literally. We discuss the unique format of the sport with big wave surfer Maya Gabeira.
