• Loading stock data...
Wednesday, September 17, 2025

With Olympic Ratings Down, IOC Making Bold Internal Moves

  • Governing body considers altering charter to keep Bach in power
  • List of new sports for Los Angeles 2028 Olympics formally approved
Rob Schumacher-USA TODAY Sports

Facing arguably an all-time low in its cultural status, the International Olympic Committee is looking to break its own internal rules in order to retain president Thomas Bach for another term.

During this week’s IOC Session in Mumbai, several committee members pushed for a revision of the organization’s charter and its existing 12-year maximum term for presidents, allowing Bach to seek another four-year term after his current one expires in 2025. 

The original limit was part of anti-corruption reforms passed following the IOC’s Salt Lake City bribery scandal in 1999.

The push to revise the IOC charter represents a move for leadership continuity when the Olympics posted record-low U.S. television ratings both last year in Beijing and two years ago in Tokyo. Next year’s Paris Olympics have also faced their own series of organizational challenges, including budget concerns, local outcry over ticket prices, and the city’s planned treatment of its homeless during the Games.

At a press conference Monday, Bach conveyed some openness to staying in his position: “It is a matter of mutual respect and personal relationships that you do not dismiss such a sign of support and friendship out of hand.”

Bach will turn 76 in 2029. He was first elected to his initial eight-year term in 2013, and reelected as an unopposed candidate in 2021. A 16-year stint atop the organization would trail only the 21-year-run of Juan Antonio Samaranch and the 20-year spell of Avery Brundage — both of which predate the 12-year limit. 

New Sports Confirmed

As expected, the IOC also formally approved flag football, lacrosse, baseball and softball, cricket, and squash for the 2028 Olympics in Los Angeles. Several of these additions are designed to boost the global appeal of both the Olympics themselves and those particular sports.

“The hope of an Olympic dream just became an active pursuit for countless athletes around the world,” said Janet Evans, LA28’s chief athlete officer. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sofi Stadium

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.

Former Heat Security Guard Indicted in $2M Memorabilia Scheme

He is accused of stealing more than 400 game-worn jerseys and other memorabilia, prosecutors say.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.