• Loading stock data...
Thursday, October 23, 2025

Taylor Swift NFL Hype Likely To Continue Another Week

  • Singer is expected to attend the Chiefs-Jets Sunday night game.
  • The star’s presence could create blockbuster TV ratings for NBC.
Taylor Swift at Chiefs vs. Bears game.
Denny Medley-USA TODAY Sports
draftkings
Exclusive

DraftKings Is Paying Up to $250M for Prediction-Market Railbird

The deal was announced Tuesday, but financials weren’t disclosed.
Read Now
October 22, 2025 |

Music sensation Taylor Swift plans to attend the Sunday Night showdown between the Kansas City Chiefs and the New York Jets, sources tell Front Office Sports.

It would be the second straight week Swift showed up in person to support Chiefs tight end Travis Kelce. 

Having Swift on camera could produce a TV ratings blockbuster for NBC Sports’ “Sunday Night Football.” 

It should also drive up ticket prices, with fans hoping to get a live glimpse of the global superstar.

Swift’s attendance would electrify millions of “Swifties,” who hang on her every personal appearance, rumored romance and concert. 

With Fox Sports giddily cutting to shots of the 12-time Grammy winner cheering Kelce from a luxury box at Arrowhead Stadium, the network drew 24.3 million viewers for its telecast of the Chiefs’ 41-10 win over the Chicago Bears on Sunday.

That made it the most-watched NFL game on any network for Week 3. 

The national broadcast was also the highest-rated game of the week among female viewers for three advertiser-coveted demographics: females 12-17 years old, females 18-34 years old, and females 18-49 years old.

NFL’s Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL’s spotlight by attending Sunday’s Chiefs game.
September 26, 2023

Fox sideline reporter Erin Andrews asked Chiefs QB Patrick Mahomes about playing in front of the singer. 

“I heard she was in the house…So I knew I had to get it to Travis,” said Mahomes, referring to the late touchdown pass to his favorite target.

There are plenty of reasons for Swift to attend an NFL game for the second straight week.

She owns multiple properties in New York City and sings about the Big Apple in songs like “Welcome To New York.” Her “Eras” tour schedule is also open this weekend.

Since publicly supporting Kelce last Sunday night, Swift has further raised the profile of the two-time Super Bowl winner. That will boost Kelce’s post NFL career prospects as he eyes announcing, acting and entertainment. 

Consider the business impact of “Swifties” joining the NFL fan base over the past week:

  • Fanatics saw a 400% spike in Kelce jersey sales, making him a top 5 seller in the league.
  • Kelce’s podcast with his brother Jason, “New Heights,” ranks No. 1 on the Apple charts.
  • Kelce added 383,000 followers on Instagram.
  • There’s been a three-time increase in Chiefs ticket searches on StubHub.
  • The team sold more tickets in a single day since the start of the season.

Swift might not be the only celebrity in attendance Sunday night. Injured Jets quarterback Aaron Rodgers hinted to Pat McAfee he could be at the game to rally the troops, according to ProFootballTalk.

Rodgers was spotted dancing at a Swift concert at MetLife Stadium in East Rutherford, New Jersey earlier this year.

As Owen Poindexter said about “The Swift Effect” on the “Front Office Sports Today” podcast: “The NFL is arguably the biggest media property in the world – but it’s still no Taylor Swift.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 20, 2025; Toronto, Ontario, CAN; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) celebrates after defeating the Seattle Mariners in game seven of the ALCS round for the 2025 MLB playoffs at Rogers Centre.

Blue Jays Game 7 Clincher Draws Record TV Audience

LCS viewership rises, with historic totals posted in Canada and Japan.
Candace Parker

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.

Amazon Plans to Stream NFL Black Friday Game Globally—for Free

The Eagles-Bears contest will be shown in more than 240 countries and territories.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.
October 17, 2025

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.
October 16, 2025

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.
Aug 30, 2025; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Brandon Inniss (1) attempts to make a catch over Texas Longhorns defensive back Graceson Littleton (29) in the first half at Ohio Stadium.
October 16, 2025

SEC Games Help ABC Dominate College Football Ratings at Midseason

Texas–Ohio State on Fox remains the most-watched game of the season.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
October 14, 2025

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.
MLS
October 14, 2025

MLS Publishes Unchecked AI-Generated Game Recaps

Humans are not reviewing the articles for accuracy.