• Loading stock data...
Thursday, November 21, 2024

2022 MLS Cup Draws Near-Record Viewership

  • Saturday’s championship match averages 2.155M viewers.
  • That’s up 38% from last year.
Jayne Kamin-Oncea-USA TODAY Sports

Major League Soccer drew its biggest audience in 25 years for the 2022 MLS Cup.

LAFC’s win over the Philadelphia Union Saturday generated 2.155 million average viewers across Fox Sports and Univision in the U.S., according to sources.

The championship match’s combined viewership (English and Spanish) was up 38% from last season — the second-best number since the league was formed in 1996 and trailing only the D.C. United vs. Colorado Rapids match in 1997.

Only the UEFA Champions League Final on May 28 drew more viewers on English language TV among club soccer matches this season. 

  • The match ranked fifth all-time in English language viewership.
  • Univision delivered the second-highest Spanish language viewership ever. 
  • On linear TV, Fox posted its second-most-watched MLS Cup in its history.
  • The telecast was the most-viewed Union match of all time in the Philadelphia TV market, and in the Los Angeles market, it ranked as the second most-watched LAFC match.

The numbers didn’t stop there: MLSsoccer.com posted its highest traffic since 2017, and the hashtag #MLSCUP peaked at No. 1 on Twitter Worldwide and No. 1 in the U.S., Canada, Mexico, and the United Kingdom.

This all builds on MLS’ best regular season to date: The league drew record attendance numbers (over 10M) and Disney networks saw the highest average viewership (356,000) for people aged 2 and up.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 9, 2024; Fort Lauderdale, Florida, USA; Inter Miami CF head coach Gerardo Martino reacts in the second half against the Atlanta United FC in a 2024 MLS Cup Playoffs Round One match at Chase Stadium.

Messi’s Inter Miami Coach Quits After Best Regular MLS Season Ever

Gerardo “Tata” Martino has been with Miami for about as long as Messi.
Michele Kang

The Wealthy Booster Spending Millions to Turn U.S. Soccer European

Michele Kang says NWSL expansion requires more coaches and refs.
Michele Kang

Michele Kang Drops Whopping $30 Million on U.S. Soccer

It’s the largest gift to the federation focused on girls and women.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.

NBA Legend Hubie Brown Stepping Away From ESPN at 91

Brown has been associated with the league for over 50 years.
November 20, 2024

Comcast’s SpinCo: New Home for USA Network, Golf Channel, Sports Rights

The move by NBC Sports’ parent company reflects how dramatically the linear television business has changed.
Nov 19, 2024; Boston, Massachusetts, USA; The Boston Celtics and Cleveland Cavaliers play during the second half at TD Garden.
November 20, 2024

Cavs vs. Celtics Draws Big TV Numbers in NBA Cup Showdown

The game averaged 1.94 million viewers and peaked at 2.7 million.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Nov 18, 2024; Miami, Florida, USA; Philadelphia 76ers center Joel Embiid (21) looks on against the Miami Heat during the third quarter at Kaseya Center.
November 19, 2024

Will NBA Flex Last-Place Sixers From National TV Games?

Philadelphia is 2–11, tied for last in the NBA.
November 19, 2024

Bills’ Dethroning of Chiefs Draws Highest TV Ratings of NFL Season

The massive rating continues Kansas City’s dominance as the NFL’s No. 1 TV team.
November 19, 2024

Netflix Stock Rises Again As Tyson-Paul Fight Sets Streaming Record

The streamer says it generated 108 million global viewers for the bout.
November 18, 2024

NFL Backs Netflix for Christmas Day Doubleheader Despite Recent Issues

The league checks in on the company’s ability to deliver its doubleheader.