Monday December 4, 2023

MLS Draws Record Attendance for 2022 Season

  • More than 10 million fans attended an MLS game.
  • On Disney networks, viewership reached 356,000 P2+.
Dale Zanine-USA TODAY Sports
Copy Link
Link Copied
Link Copied

Soccer’s popularity is picking up steam across the globe, and this year’s Major League Soccer regular season was a clear sign of its growth in North America.

The league hosted more than 10 million fans during the 2022 regular season, marking the highest ticket revenue clubs have ever generated — and far exceeding the record 8.6 million fans in 2019, according to Forbes.

Atlanta United FC led the league’s average attendance with 47,116 fans, while Charlotte FC broke the single-game attendance record when it hosted 74,479 fans at the start of the season.

On Disney networks, viewership reached 356,000 for people aged 2 and up — the league’s highest average ever. FOX Deportes and ESPN Deportes had a 13% year-over-year viewership increase, and TSN in Canada saw an 8% increase.

MLS recorded increases in merchandise sales, viewership, and online engagement. 

  • The league added 600,000 net followers on social media platforms, a 65% year-over-year increase.
  • Sales for jerseys launched in 2022 on increased 10% from last year.

MLS Movement

MLS isn’t slowing down.

Next year, the league will add a new team — St. Louis City SC — and start a new, exclusive media deal with Apple reportedly worth at least $2.5 billion.

“It’s all with a view to the 2026 World Cup being here, Canada, and Mexico, and the ability to really draft off that incredible moment, which will be the biggest sporting event the world’s ever seen at that point,” said David Bruce, MLS senior vice president of brand and integrated marketing.

Copy Link
Link Copied
Link Copied

What to Read

LAFC’s Historic Run: From MLS Cup Final Return to Billion-Dollar Valuation

MLS club looks to become league's first repeat champion since 2012.

In Light of More Player Defection Talk, PGA Tour Pens Optimistic Memo

Players on policy board look to convey sense of calm, optimism.

After Unbeaten FSU’s Snub, Financial and Legal Fallout

FSU, ACC to take sizable revenue hit despite Seminoles' undefeated season.

MLB Clubs Brace for Record Player Spending As Winter Meetings Kick Off

Expected record-level contract for Ohtani set to highlight offseason activity.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Dallas Mavericks guard Luka Doncic looks to move the ball past Houston Rockets forward Jabari Smith Jr. during the second quarter at the American Airlines Center.

The NBA Has Autumn Relevance Thanks To In-Season Tournament

The league set a new attendance record in the month of November.
November 30, 2023

Pittsburgh Seeks the Spoils of NFL Draft Traveling Road Show

NFL team looks to host key league event on Pittsburgh's North Shore.
A Bundesliga camera operator during a match
November 30, 2023

DFL Will See At Least Three Bids For $1B Bundesliga Media Stake

Investment plan to keep up with European rivals takes key step forward.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
November 30, 2023

PGA Tour Expects To Add Another Investor To Pair With Saudi PIF

The PGA Tour is still working toward the Dec. 31 deadline.
November 29, 2023

PGA Tour's $100M Incentive Program May Be On Thin Ice

Jordan Spieth says the Player Impact Program isn't needed.
November 29, 2023

Celeb-Packed Group Makes Biggest Deal Ever For Sailing Team

Ownership group for U.S. team includes figures from sports, entertainment, and technology.
November 29, 2023

Women's Sports Revenue Set to Hit $1B In 2024

A new report predicts record revenue in 2024.