• Loading stock data...
Thursday, March 12, 2026

Masters Tees Off

Masters
Rob Schumacher-USA TODAY Sports

The Masters may be teeing off today without spectators, but fans can still get their fill. For the first-time ever there’s an online Masters store, but a ticket to the 2020 Masters Tournament or 2020 Augusta National Women’s Amateur is required to shop at it.

During a typical Masters week, the Augusta National pro shop can sell upwards of $50 million worth of merchandise. While most items are exclusive, Fanatics is carrying the Taste of the Masters package — a collection of more modestly priced fare available at the tournament.

August National generates as much as $115 million from the tournament when fans are in attendance, and the surrounding community is missing out on upwards of $120 million in economic impact

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A cup flag flies on on the seventh green during the first round of The Players Championship PGA golf tournament at TPC Sawgrass, Thursday, March 12, 2026, in Ponte Vedra Beach, Fla.

PGA Tour on Prediction Markets: It’s ‘Complicated’

The PGA Tour does not allow prediction market deals yet.

PGA Tour Pumps Brakes on Players Championship ‘Major’ Talk

CEO Brian Rolapp said there are no plans to push for major status.

Koepka ‘Pretty Open’ to Helping LIV Players Return to the PGA Tour

The five-time major winner is in his first Players Championship since 2022.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.

Players Championship Kicks Off This Week—Without a Creator Classic

Last year’s influencer event at TPC Sawgrass had several viral moments.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.