The Masters may be teeing off today without spectators, but fans can still get their fill. For the first-time ever there’s an online Masters store, but a ticket to the 2020 Masters Tournament or 2020 Augusta National Women’s Amateur is required to shop at it.
During a typical Masters week, the Augusta National pro shop can sell upwards of $50 million worth of merchandise. While most items are exclusive, Fanatics is carrying the Taste of the Masters package — a collection of more modestly priced fare available at the tournament.
August National generates as much as $115 million from the tournament when fans are in attendance, and the surrounding community is missing out on upwards of $120 million in economic impact.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
