Zwift Keeps Pace In At-Home Fitness Market with New Products

    • Online fitness training platform Zwift is expanding its footprint.
    • The company is set to launch two new training products.

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Online fitness training platform Zwift is expanding its footprint in the at-home fitness market with a new smart bike and indoor trainer.

The Zwift Wheel and Zwift Ride, which retail for about $1,214 and $2,294 respectively, are the result of a recent customer survey developed with market research firm Toluna. They’re expected to launch as early as this summer.

The company is also partnering with LG to develop a 55-inch curved floor-to-ceiling screen that will bring the outdoor riding experience to life for users indoors.

  • Zwift — geared towards cyclists, runners, and triathletes — has seen more than 3 million accounts created on its platform across 190 countries.
  • For $15 per month, the app allows users to interact, train, and compete with one another by pairing a smart bike or treadmill with the platform.

Past and Future

In September 2020, Zwift raised $450 million during a Series C led by private equity firm KKR & Co. The round — which valued Zwift at more than $1 billion — also included British investment firm Permira, Zone 5 Ventures, and the Amazon Alexa Fund.

Zwift announced a four-year partnership in June with the women’s Tour de France, beginning with the inaugural competition scheduled to start on July 24, 2022.