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    Branch Brother Duo Signs NIL Deal With Nike’s Jordan Brand

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    Aug 28, 2024 | 11:31 am
    UPDATED Sep 23, 2024 | 05:18 pm
    Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans wide receiver Zachariah Branch (1) carries the ball against LSU Tigers linebacker Harold Perkins Jr. (7) in the first half at Allegiant Stadium.
    Kirby Lee-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athletes: Zion and Zachariah Branch
    • Sport: Football
    • School: USC
    • Brand: Jordan Brand

    The deal: Jordan Brand announced Monday that brothers Zachariah Branch and Zion Branch are the company’s first NIL football athletes. Other college athletes sponsored by Jordan include women’s basketball players Kiki Rice from UCLA and Mikaylah Williams from LSU. Jordan Brand also sponsors 17 NFL players, including Dak Prescott and Jalen Hurts.

    Zachariah, a wide receiver and return specialist, and the younger of the two, is entering his sophomore season with the Trojans after a strong freshman year tallying 1,162 total yards. Zion, a redshirt sophomore safety, played just nine games last season due to injury.

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