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Tuesday, April 16, 2024
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YouTube TV Unveils NFL Sunday Ticket Rates

  • Sunday Ticket will cost $349 for YouTube TV subscribers and $449 for non-subscribers.
  • Access to NFL RedZone will cost an additional $40 through YouTubeTV.
Kirby Lee-USA TODAY Sports

YouTube TV is making it easier for fans to watch NFL games. 

The channel’s pricing tiers for NFL Sunday Ticket make it cheaper to purchase the out-of-market games package with a YouTube TV subscription. 

After $100 presale discounts expire, YouTubeTV subscribers can pay an additional $349 for Sunday Ticket and $389 for a package including NFL RedZone. 

Those without a subscription must pay $449 to access Sunday Ticket through YouTube PrimeTime channels, a hub that also streams movies, TV, and other events. The added RedZone option will cost $489. 

DirectTV charged $300 for Sunday Ticket this past season and $400 for its RedZone add-on. 

The streaming service’s pricing model lacks single-game or team-specific purchasing options, focusing on the “simplicity” of two tiers that encourage subscribing to YouTube TV. 

“One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users,” Christian Oestlien, YouTube’s vice president of product management, told The Athletic.  

Viewers can sign up now through June 6 to receive $100 off their base subscriptions to Sunday Ticket. Other Sunday Ticket features for YouTube TV subscribers include split-screen camera views, unlimited DVR storage, and integration with NFL fantasy data. 

Google is reportedly paying $2 billion annually for U.S. rights to NFL Sunday Ticket over the next seven seasons, starting this fall — replacing DirectTV, which has held the rights since 1994.

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