Wednesday, September 23, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Yankees Ticket Sales Soaring Amid Aaron Judge’s HR Chase

  • Demand for all remaining Yankee home games went up 20% between Tuesday night and Wednesday morning.
  • Demand for the Yankees’ home series against the rival Red Sox went up 14% in the same time frame.
Brad Penner-USA TODAY Sports

On Tuesday night, Yankees slugger Aaron Judge hit home run No. 60, tying Babe Ruth’s single-season Yankees record.

Since then, Yankees fans have been shelling out to watch his continued quest to pass Roger Maris, according to data StubHub provided to Front Office Sports. Demand for all remaining Yankees home games went up 20% between Tuesday night and Wednesday morning. 

“Experiencing a moment in sports history is quickly becoming a bucket-list ticket,”  StubHub spokesperson Adam Budelli said in a statement to FOS. “The opportunity to see Aaron Judge surpass the American League home run record for a season is one of those moments.”

Judge did not homer on Wednesday night against the Pirates. But in anticipation of the game, ticket sales went up twofold. On Wednesday afternoon, ticket prices ranged from $6 to about $2,000, with the average price increasing 25%.

Bleacher seats more than doubled from Tuesday to Wednesday night, as some fans hoped to catch a historic home run ball. The average price increased from $39 to $69 — a 75% hike.

The rest of the Yankees’ homestand has also seen increasing popularity. 

Demand for the four-game series against the rival Red Sox — a hot ticket even without a historic record on the line — went up 14% between Tuesday and Wednesday. For the Friday night game, for example, tickets were going for anywhere between $39 and $3,000.

“Fans are excited by the possibility of Judge breaking the single-season record against a rival before the Yankees hit the road next week,” Budelli said.

Numbers will likely spike even more now as Judge has four opportunities to make history in the Bronx.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Raises PE Ownership Limit to 20%

The change happened earlier this summer and wasn’t announced.

Ohtani Return Gives MLB, Fox a Boost; Judge Heads to IL

The two MLB superstars reverse their roster status from two weeks ago.
Jul 18, 2026; Boston, Massachusetts, USA; The Boston Red Sox ground crew remove the field tarp after a rain delay before a game against the Tampa Bay Rays at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images

Incoming Nor’easter Could Scramble MLB’s Playoff Seeding Picture

A brutal weather forecast looms over this weekend’s Chicago-Boston series.
Sep 19, 2026; St. Petersburg, Florida, USA; Boston Red Sox third baseman Caleb Durbin (5) tags out Tampa Bay Rays center fielder Cedric Mullins (31) as he attempted to steal during the third inning at Tropicana Field. Mandatory Credit: Kim Klement Neitzel-Imagn Images

MLB’s Fixed Bracket Could Punish the AL’s Best Teams

The league’s postseason format is generating a fresh round of controversy.
podcast thumbnail mobile
Front Office Sports Today

9/23/26 – NFL QB Injuries Pile Up, Seahawks’ Scouting Cold War, Aikman’s Contract Limbo

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.