• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

World No. 2 Cameron Smith Joins LIV Golf for $100M

  • LIV Golf lured the world’s second-ranked golfer with a $100 million bonus.
  • The league now has 26 of the world’s top 100 golfers.
Cameron-Smith
Adam Hagy-USA TODAY Sports

LIV Golf has lured the world’s second-ranked golfer, which now gives the upstart series over a quarter of the top 100.

Cameron Smith, second to only Scottie Scheffler in the World Golf Rankings, is joining the Saudi-backed tour, along with Joaquin Niemann (19th), Harold Varner III (46th), Cameron Tringale (55th), Marc Leishman (62nd), and Anirban Lahiri (92nd).

  • LIV Golf now has 26 of the world’s top 100 golfers under contract.
  • Smith’s deal is reportedly for at least $100 million.
  • The announcement follows the completion of the PGA Tour season, capped by LIV critic Rory McIlroy’s victory at the Tour Championship, which lifted him to the top of the FedEx Cup standings and netted him $18 million.

Hideki Matsuyama, Japan’s top player and 16th worldwide, is staying with the PGA Tour for now after turning down an offer that may have been between $300 million and $400 million.

PGA’s Evolution

The PGA Tour’s next season will feature 12 events in the FedEx Cup regular season with an average prize purse of $20 million, as it seeks to counter the rise of LIV Golf. It’s also doubling the total payout of its Player Impact Program to $100 million.

In what may be the most intriguing development on the horizon, Tiger Woods and McIlroy are working with the PGA Tour to develop a new, tech-enabled golf league that will be played in stadiums.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kansas City Chiefs quarterback Patrick Mahomes (15) raises the Lamar Hunt Trophy with tight end Travis Kelce (87) after the AFC championship NFL game between the Cincinnati Bengals and the Kansas City Chiefs on Jan. 29, 2023, at Arrowhead Stadium in Kansas City.

F1 Team Part-Owned by Mahomes, Kelce Makes Changes Amid Struggle

Alpine is ninth in the constructors’ championship.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.

Trump Gets Another Golf Win With Euro Tour’s Scottish Championship

Trump International Golf Links Scotland will host a tournament in August.

Liberty Media Faces Rising Speculation Over Potential F1 Sale

Pending sale rumors persist around the motorsports property.

Featured Today

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.

Paige Bueckers Dispels Doubts, Praises Dallas Wings Organization

The Wings selected Bueckers with the No. 1 pick in the 2025 WNBA draft.
Sue Bird
May 7, 2025

USA Basketball Moving Women to Men’s Model Under Sue Bird

The move marks a major change for USA Basketball’s women’s operations. 
May 8, 2025

Stars’ $96M Rantanen Bet Paying Off Big at Other Teams’ Expense

Rantanen was traded by Colorado after not agreeing to a contract extension.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Tyrese Haliburton
May 7, 2025

Tyrese Haliburton ‘Gladly’ Taking Fine for Game-Winner Celebration

Haliburton hit his second game-winner in the past three games Tuesday. 
Dec 21, 2024; Baltimore, Maryland, USA; Baltimore Ravens place kicker Justin Tucker (9) warms up in the end zone before the game against the Pittsburgh Steelers at M&T Bank Stadium.
May 5, 2025

Ravens Release Tucker Amid Kicking Woes, Misconduct Allegations

Tucker spent 13 years with the Ravens.
Front Office Sports
exclusive
May 3, 2025

Jayson Werth: Winning Belmont Stakes ‘Comparable’ Emotions to World Series

Werth spoke to FOS at Churchill Downs about the race day high.
Apr 13, 2025; Bristol, Tennessee, USA; NASCAR Cup Series driver Ryan Blaney (12) during driver introductions for the NASCAR Food City 500 at Bristol Motor Speedway.
May 3, 2025

NASCAR Champ Buys Into Ohio Racetrack

Blaney won the NASCAR Cup Series championship in 2023.