• Loading stock data...
Tuesday, February 3, 2026

World Cup Final Draws Record Viewership in France

  • France’s leading broadcaster TF1 averaged a record 24.1 million viewers.
  • The game peaked at 29.4 million viewers.
Argentina players celebrate after wining the World Cup final
Yukihito Taguchi-USA TODAY Sports

This year’s World Cup final is being called the best ever, and some television networks would likely agree.

France’s leading broadcaster TF1 averaged a record 24.1 million viewers when Argentina defeated France on Sunday, with a peak of 29.4 million and a market share of 81%.

  • France’s 2018 World Cup final win over Croatia averaged just 19.3 million, peaking at 22.3 million.
  • The last record in France was the country’s 2006 World Cup semifinal against Portugal, which averaged 22.2 million viewers.
  • It was the first edition for which audience measurement firm Médiamétrie counted out-of-home-viewing.

BeIN Sports also broadcast the game in the country but hasn’t released figures.

The game was the third-most-watched Qatar World Cup match in the U.K. BBC One reportedly peaked at 14.9 million, while ITV One peaked at 4.4 million. The channels averaged at a respective 9.1 million and 2.7 million viewers.

England’s quarterfinal loss to France was the U.K.’s most-watched match of the tournament and of the year across U.K. TV.

In India, 32 million viewers tuned in on JioCinema.

Red, White, and Les Bleus

Fox Sports hasn’t released its figures for viewership in the U.S. yet, but it has high expectations.

Argentina’s semifinal win over Croatia on Dec. 13 brought in 6.47 million viewers — making it the most-watched World Cup semifinal on English-language TV.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Going Primetime: Fox to Air Record 40 Matches at Night

More matches than ever will be shown in primetime and on broadcast TV.

NFL Conference Title Game Ratings Slip Despite Strong Season

Overall viewership for the title games fell 7% compared to last year.
Barstool Sports founder and pizza influencer Dave Portnoy went on a four-shop tour of RI pizza places and stopped at Francesco's on Hope Street after owner Frank Schiavone got Portnoy's attention with some confident signage.

NFL: Dave Portnoy Not Banned From Super Bowl

“Mr. Portnoy can buy a ticket to the game.”
49ers

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.

Featured Today

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
opinion

Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday

The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
February 3, 2026

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.
February 3, 2026

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 2, 2026

Goodell Seeks Even More Reach Amid Banner NFL Viewership

The core league strategy is staying consistent amid accelerating media disruption.
February 2, 2026

MLB Clubs Cut Ties With Main Street Sports

The regional sports network operator is now out of the baseball business.
Kaylee Hartung
February 2, 2026

NBC’s Kaylee Hartung Opens Up on Calling First Super Bowl With Idol..

“Doing a Super Bowl with her is a dream come true.”
Oct 6, 2025; Jacksonville, Florida, USA; ESPN broadcasters Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears before the game between the Kansas City Chiefs and the Jacksonville Jaguars at EverBank Stadium.
February 2, 2026

Disney Says YouTube Carriage Fight Cost $110M Last Quarter

The newly closed deal with the NFL has an estimated $3 billion value.