Thursday, June 25, 2026

World Cup Final Draws Record Viewership in France

  • France’s leading broadcaster TF1 averaged a record 24.1 million viewers.
  • The game peaked at 29.4 million viewers.
Argentina players celebrate after wining the World Cup final
Yukihito Taguchi-USA TODAY Sports

This year’s World Cup final is being called the best ever, and some television networks would likely agree.

France’s leading broadcaster TF1 averaged a record 24.1 million viewers when Argentina defeated France on Sunday, with a peak of 29.4 million and a market share of 81%.

  • France’s 2018 World Cup final win over Croatia averaged just 19.3 million, peaking at 22.3 million.
  • The last record in France was the country’s 2006 World Cup semifinal against Portugal, which averaged 22.2 million viewers.
  • It was the first edition for which audience measurement firm Médiamétrie counted out-of-home-viewing.

BeIN Sports also broadcast the game in the country but hasn’t released figures.

The game was the third-most-watched Qatar World Cup match in the U.K. BBC One reportedly peaked at 14.9 million, while ITV One peaked at 4.4 million. The channels averaged at a respective 9.1 million and 2.7 million viewers.

England’s quarterfinal loss to France was the U.K.’s most-watched match of the tournament and of the year across U.K. TV.

In India, 32 million viewers tuned in on JioCinema.

Red, White, and Les Bleus

Fox Sports hasn’t released its figures for viewership in the U.S. yet, but it has high expectations.

Argentina’s semifinal win over Croatia on Dec. 13 brought in 6.47 million viewers — making it the most-watched World Cup semifinal on English-language TV.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
June 12, 2026; Inglewood, California, U.S.; Christian Pulisic, Weston McKennie, Folarin Balogun and Malik Tillman of the U.S. celebrate their first goal, an own goal scored by Paraguay's Damian Bobadilla. Mandatory Credit: Kirby Lee-Imagn Images

USMNT World Cup Run Could Push Fox Ad Rates Past $2 Million

Fox was charging nearly $1 million for USMNT group-stage games.

Is Anyone Using FIFA’s Official Prediction Market?

The World Cup’s prediction market partner is not available in the U.S.
June 22, 2026; Santa Clara, California, U.S.; Algeria's Anis Hadj Moussa in action with Jordan's Odeh Fakhoury. Mandatory Credit: David Gonzales-Imagn Images

Authorities Seize Hundreds of Drones Near World Cup Stadiums

Drones are prohibited within three nautical miles of the stadiums.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.

NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’

The NBC broadcaster said the college basketball product has never been better.
June 25, 2026

U.S. Open Draws 5.5M Viewers, Still Trails PGA Championship

Sunday’s audience peaked at 9.3 million viewers.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
June 25, 2026

NYT Russini Story Only Raises More Questions

Is The Athletic’s investigation into Russini’s work nearing its end?
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Jay Williams ESPN NBA Draft
Exclusive
June 24, 2026

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.
Oct 11, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the South Carolina Gamecocks during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive
June 24, 2026

Brian Kelly to Call CBS College Football Games

Kelly previously contributed to CBS Sports Network’s NFL Draft coverage.
Nov 3, 2024; New Orleans, Louisiana, USA; Detailed view of the Atlanta Hawks logo during warmups before the game against the New Orleans Pelicans at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive
June 23, 2026

ESPN’s Tim Bontemps in Advanced Talks to Join Hawks Front Office

A deal has yet to be finalized.
Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive
June 23, 2026

Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts

Another change is coming to “SEC Nation.”