Tuesday October 3, 2023

Argentina Wins World Cup, Caps Month of Record Spending and Viewership

  • More than 760,000 fans made the trip to Qatar for the month-long event.
  • The Gulf country spent roughly $300 billion on infrastructure projects to prepare for the tournament.
Lionel Messi and teammates lift World Cup trophy during post game ceremony
Yukihito Taguchi-USA TODAY Sports
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Copy Link
Link Copied
Link Copied

After a 3-3 draw that went to a penalty shootout, Argentina beat France in a thrilling final match that went down the wire.

Now the 2022 World Cup is over, and this year’s tournament leaves behind a legacy of stunning upsets and off-field controversy — along with record viewership and spending.

Hosted by Qatar, the biggest sports event in the world saw fans surpass spending totals from each of the prior two tournaments as soccer legend Lionel Messi finally added a World Cup title to his long list of accomplishments.

Before the quarterfinals, fans had already spent 89% of what they did at the 2018 World Cup in Russia, according to FIFA’s payments partner Visa — even despite a late-breaking ban on in-stadium alcoholic beverage sales.

  • More than 760,000 fans made the trip to Qatar for the month-long event.
  • The country spent roughly $300 billion on infrastructure projects to prepare for the tournament. 

Viewership expectations are high for Argentina-France. The semifinal match between Argentina and Croatia on Dec. 13 drew 6.47 million viewers on Fox, making it the most-watched World Cup semifinal on English-language TV.

Argentina’s $42 million in prize money is also the most in tournament history.

Coming to America 

The 2026 World Cup, which will be played across the United States, Canada, and Mexico, may be the tournament’s largest edition to date, potentially expanding from 32 to 48 teams, and could host as many 104 matches.


World Cup Could Grow by 40 Games in 2026

FIFA is considering options for a 48 team World Cup.
December 4, 2022

FIFA expects to generate $11 billion in revenue during the 2023-26 commercial cycle, thanks in part to lucrative sponsorships and media deals.

Comparatively, FIFA recorded $7.5 billion in revenue during the 2019-22 cycle.

Copy Link
Link Copied
Link Copied

What to Read

Football analyst and PFF investor Chris Collinsworth talks to man in front of computers

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”

EA Rewarded For Decision To Split With FIFA

Company sees strong uptick in pre-release sales activity

MLS Facility Boom Continues With $150M San Diego Project

The San Diego expansion team will join MLS in 2025.

LPGA Seeking Major Capital Raise Amid Golf Craze

The top women's golf tour is looking for new financial backing.
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs


Featured Today

NBC is interested in media rights to the expanded College Football Playoff.

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.
October 2, 2023

MLB Attendance Surges 70 Million, Tops League Projections

League posts best year-over-year increase at the gate since 1993
Levi's Stadium
October 2, 2023

49ers Study Shows Benefits of Public-Private Stadium Deals

Levi’s Stadium has generated more than $2 billion per new study.
Formula 1 drivers in a pack at the start of the Montreal Grand Prix
October 1, 2023

Apple Reportedly Making Push For Global Formula 1 Rights

The tech giant could offer $2 billion a year for the rights.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

FIFA Down To Two Candidates For 2026 World Cup Final

Hotly contested battle said to be between Texas, N.J. stadiums
September 28, 2023

Ryder Cup Expects Record Revenue, But Not Profit

The Ryder Cup is being played in Rome this weekend.
Stacy Lewis tees off on the seventeenth hole during the first round of the CPKC Women's Open golf tournament at Shaughnessy Golf & Country Club.
September 22, 2023

In Ryder Cup’s Shadow, Solheim Cup Captain Laments ‘Missed Opportunity’

U.S. captain Stacy Lewis criticized the lack of cross-promotion and marketing.
LIV Golf flag pin
September 21, 2023

Saudi Prince Dismisses Sportswashing Claims Post Newcastle, LIV Golf

Saudi Arabia’s Crown Prince Mohammed bin Salman is bullish on sports.
Spain women's national soccer team players celebrate with the World Cup trophy after their victory in the 2023 Women's World Cup.
September 20, 2023

Spain Women’s Soccer Players Agree to End National Team Boycott

The RFEF will make “immediate and profound” changes to its structure.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 19, 2023

Fallout Deepens From Spanish Soccer Scandal

Unrest continues among WWC champion national team
Jerry Jones invited FIFA'a Gianni Infantino to Sunday's Cowboys-Jets game at AT&T Stadium as the venue vies for the 2026 World Cup Final.
September 18, 2023

Jerry Jones Courts FIFA President, Eyes World Cup Final at AT&T Stadium

Gianni Infantino visited AT&T Stadium, fueling 2026 World Cup Final speculation.
Players from Spain’s World Cup-winning team confirming their plans to miss upcoming national team matches.
September 15, 2023

Spain's Women's World Cup Winners Continue Boycott Amid Leadership Turmoil

Players will miss upcoming national team matches.