• Loading stock data...
Saturday, October 18, 2025

Women’s Euro Draw Proves It’s The Next Big Thing

  • The 2022 UEFA Women’s European Championship has drawn a total of 248,075 fans.
  • 68,871 fans attended the England-Austria opener, a women’s Euro record.
UEFA-Womens-Euro
UEFA Women’s Euro

The 2022 UEFA Women’s European Championship has drawn a total of 248,075 fans, setting a new record for attendance and showcasing the soaring popularity of women’s sports. 

This year’s competition — taking place in England for the first time since 2005 — has sold roughly 500,000 tickets for a total of 31 games at 10 stadiums in nine cities. 

  • The results come with 15 games remaining in the tournament.
  • The draw surpassed a previous record of 240,055 fans in 2017 in the Netherlands.
  • Through its first 16 games, the competition has averaged 15,505 fans per game.
  • 68,871 fans attended the England-Austria opener, a women’s Euro record. 

The 16-team tournament, which has returned after a one-year pandemic-related delay, is projected to generate $65 million in revenue, according to English soccer’s Football Association. That would be nearly four times the revenue generated by 2017’s competition.

The projected increase is the result of higher ticket sales and media rights. 

This year’s tournament airs in 195 countries and is expected to draw in more than 250 million viewers, compared to 178 million in 2017. BeIN Sports, ESPN, and BBC all hold rights. 

Meteoric Rise 

Women’s sports are estimated to be a $1 billion industry in the coming years, according to a 2020 Deloitte report. New media rights deals are expected to be the driving force for growth.

The women’s March Madness tournament could have a market value of up to $101 million per year, per the Kaplan Report.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
[Subscription Customers Only] Jun 19, 2025; Pasadena, California, USA; Botafogo owner John Textor before the match during a group stage match of the 2025 FIFA Club World Cup at Rose Bowl Stadium.

UK Judge Rules John Textor Owes $97M Tied to Failed Soccer Deal

Textor plans to appeal, while Iconic Sports intends to collect.
IndyCar driver Andretti Global's Kyle Kirkwood, left, celebrates winning the Detroit Grand Prix with team co-owner Dan Towriss in Detroit on Sunday, June 1, 2025.

Cadillac F1 CEO Dan Towriss Defends  $700 Million Apple Deal

“We’re going to have a bigger reach than what people think.”
Hansi Flick

Barcelona Players, Coach ‘Not Happy’ About Miami Game

La Liga is on the verge of relocating a December match.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.