Women’s Euro 2022 Is Most-Watched Ever

A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records.

UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever.

The figure is more than double 2017’s viewership of 178 million and a 214% increase from the 2013 tournament, which scored 116 million viewers.

The Women’s Euro 2022 was also the best attended in history with an average 18,544 fans, and a record aggregate attendance of 574,875 fans — more than doubling the previous record of 240,055 set in the Netherlands in 2017.

Fans’ interest in the tournament was apparent this year.

• The Euro final between host England and Germany was the most-watched women’s soccer match in the U.K., bringing in 50 million viewers worldwide — over three times more than the 2017 final.
• The game also had 87,192 attendees — the highest ever for any men’s or women’s European national team tournament game.
• Final numbers haven’t been released, but Global Data previously projected fans would spend $167 million during the match.

UEFA previously reported that 54% of the group stages’ viewership was driven by neutral followers.

Soccer’s Soaring

UEFA released a report earlier this month claiming European’s women’s soccer could reach roughly $698 million in annual commercial value — six times its current value.

“The future of the women’s game is incredibly promising,” UEFA’s director of football Giorgio Marchetti wrote.