• Loading stock data...
Wednesday, October 8, 2025

Women’s Euro 2022 Is Most-Watched Ever

  • The Women’s Euro 2022 had a projected global viewership of 365 million.
  • The figure is more than double the tournament’s 2017 viewership.
UEFA-Womens-Euro
UEFA Women’s Euro

A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records.

UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever.

The figure is more than double 2017’s viewership of 178 million and a 214% increase from the 2013 tournament, which scored 116 million viewers.

The Women’s Euro 2022 was also the best attended in history with an average 18,544 fans, and a record aggregate attendance of 574,875 fans — more than doubling the previous record of 240,055 set in the Netherlands in 2017.

Fans’ interest in the tournament was apparent this year.

  • The Euro final between host England and Germany was the most-watched women’s soccer match in the U.K., bringing in 50 million viewers worldwide — over three times more than the 2017 final.
  • The game also had 87,192 attendees — the highest ever for any men’s or women’s European national team tournament game.
  • Final numbers haven’t been released, but Global Data previously projected fans would spend $167 million during the match.

UEFA previously reported that 54% of the group stages’ viewership was driven by neutral followers.

Soccer’s Soaring

UEFA released a report earlier this month claiming European’s women’s soccer could reach roughly $698 million in annual commercial value — six times its current value.

“The future of the women’s game is incredibly promising,” UEFA’s director of football Giorgio Marchetti wrote.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Napheesa Collier

WNBA Tensions Heat Up With Canceled Collier–Engelbert Meeting

The commissioner denied Collier’s version of events at a press conference Friday.
Caitlin Clark
exclusive

Caitlin Clark Will Not Join Second Season of Unrivaled

The Fever star struggled with several injuries in her second WNBA season.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
October 6, 2025

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.