Thursday, October 8, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

WNBA Starts New Season As League Looks to Push Growth

  • League coming off of record viewership numbers in 2022.
  • Teams starting to find new identities, rivalries.
Wendell Cruz-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The WNBA season tips off this weekend — and the league is looking to capitalize on the growing interest in women’s sports from mainstream fans and media outlets.

Four games get the action started Friday night before a total of five more on Saturday and Sunday, while a new WNBA app is streaming 12 games for free during the first two weekends of the season after the league enjoyed record viewership in 2022. 

Six of the weekend’s contests will count toward the Commissioner’s Cup — the league’s season-long competition that commissioner Cathy Engelbert believes will generate more revenue for the WNBA.

The Las Vegas Aces, who won last year’s Commissioner’s Cup and an extra $30,000 per player, will be without coach Becky Hammon, who was suspended for the first two games of the season after a controversial player-mistreatment issue. The defending champions became the first team to open its own practice facility.

On Friday, Brittney Griner returns for her first Phoenix Mercury game after being freed from imprisonment in Russia, while a new star arrives in former South Carolina standout Aliyah Boston. 

Boston was selected No. 1 overall by the Indiana Fever in the 2023 WNBA Draft — an edition that posted the event’s best viewership since 2004. 

The league may consider expansion after last weekend’s sellout of a preseason game in Toronto, which alleviates the WNBA’s roster problem.

Several recent high draft picks were cut during final roster decisions, including 2021 No. 1 pick Charli Collier of the Dallas Wings. WNBA teams’ 12-person roster size is becoming a point of contention for some players, with many calling for the league to expand rosters to 14 players.

“A whole league is training at home,” L.A. Sparks star Nneka Ogwumike tweeted this week.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.

WNBA Playoffs Deliver Most-Watched First Round Ever

Game 3 between the Aces and Fever drew 2.3 million viewers.
First at FOS

Valkyries to Host WNBA Finals Despite Doja Cat Conflict

WNBA playoff games have faced arena issues for years.

Dream Say Short Playoff Turnaround Is Reason for Closing Upper Bowl

The Dream drew about 9,700 for each of their first two playoff home games.
podcast thumbnail mobile
Front Office Sports Today

10/8/26 – Rahm Rejects LIV, Trump’s Stormy Georgia-Alabama Visit, Super Bowl on Disney+

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Sep 25, 2026; Bronx, New York, USA; New York Yankees manager Aaron Boone (17) walks back to the dugout after making a pitching change during the third inning against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images

Yankees Exit Leaves Questions Heading Into Likely Lockout

Aaron Judge calls for the club to be “all in” for 2027.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 7, 2026

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
October 7, 2026

Why Are NFL Penalty Flags Flying? It’s Complicated

Dead-ball penalties are a major factor.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 27, 2026; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 7, 2026

Kyle Juszczyk Wins Chugging Celebration Appeal, League Adjusts Policy

Juszczyk had received two fines of $14,926 each.
In addition to playing along the ocean and Intracoastal Water on the Palm Beach Par 3 Golf Course, if you time right you also watch the sunset or sunrise.
October 7, 2026

Daylight Saving Time Remains Complicated for Golf Industry

The PGA Tour recently voiced its support for permanent daylight saving time.
First at FOS
October 7, 2026

NFL Wants to Know Which Combine Measurements Actually Matter

The NFL Scouting Combine is the focus of this Big Data Bowl.
Basketball - Euroleague - Final - Olympiacos v Real Madrid - Telekom Center, Athens, Greece - May 24, 2026 Olympiacos' Nikola Milutinov in action with Real Madrid's Chuma Okeke and Alberto Abalde
October 6, 2026

EuroLeague Rejects NBA’s Initial Offer to Collaborate

Owners feel the proposal undervalued EuroLeague, sources tell FOS.