Sunday December 3, 2023

WNBA’s Coverage Gap

Copy Link
Link Copied
Link Copied

Women’s sports notoriously receive a fraction of the coverage men’s sports see, but a tracking of coverage during the entirety of the WNBA Playoffs — which wrapped earlier this month with the Seattle Storm’s win over the Las Vegas Aces — showed just how little. In six major newspapers across the country, the WNBA garnered just over 3% of total sports coverage.

The New York Times had the most women’s basketball reporting of the big six papers in that time frame, with 10.2% of its coverage dedicated to the WNBA — and another 6.4% for other women’s sports. The Chicago Tribune performed the worst, with a paltry 0.8% of its sports coverage dedicated to the WNBA. Newspapers in the home cities of the finalists — the Las Vegas Review-Journal and Seattle Times — performed a bit better than most, with 5.07% and 12.12%, respectively. 

Despite the mainstream coverage gap, the W had a solid summer in the Wubble. The season began with the viral orange hoodie campaign, which is now the league’s best-selling merchandise item ever. Skincare and makeup brand Glossier also recently became the WNBA’s first “beauty partner.”

Major Outlets’ Sports Coverage During WNBA Playoffs:

  • NFL — 28.11%
  • MLB — 20.14%
  • NBA — 13.41%
  • College Football — 12.90%
  • NHL — 6.00%
  • WNBA — 3.10%
Copy Link
Link Copied
Link Copied

What to Read

DePaul and Xavier face off during the 2023 Big East tournament.

A Basketball Conference Can Still Survive and Thrive in the NCAA

The Big East's lack of football has proven to be a blessing.

How Aaron Rodgers’ $47M Indecision Affects Packers’ Plans

Green Bay is in a holding pattern with the 2022 roster -- and beyond -- while the quarterback decides his next move.

Phil Mickelson Has More To Lose Than Sponsors

Phil Mickelson announced that he needs “some time away” from golf following controversial comments.

Juventus’ New $79M Transfer Is Already Paying Off

Investment in Dusan Vlahovic paying dividends for Juventus during UEFA Champions League play.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

"It's sort of the manifest destiny of the league that you expand at some point," NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.