• Loading stock data...
Wednesday, September 17, 2025

Winter Olympics Could Return to Japan

Design: Alex Brooks

Japan is once again a frontrunner to host the Olympics as it considers cost-cutting possibilities for the 2030 Winter Games.

Officials for the city of Sapporo estimate hosting the event would cost up to $2.65 billion — reportedly 20% less than 2019 estimates. Roughly $700 million of that would be taxpayer money.

Sapporo, which hosted the 1972 Winter Olympics, would be able to use 92% of the city’s existing structures, according to mayor Katsuhiro Akimoto. But at almost 60 years old by the time the Games take place, those venues would need refurbishing.

It’s hard to know how precise the numbers are. 

  • Tokyo ended up spending $15.4 billion for the 2020 Games.
  • When the city bid for the event in 2013, it thought it would spend just $7.3 billion, and some think the cost was higher than reported.
  • A study from the University of Oxford found that since 1960, all Olympic Games have had “cost overruns averaging 172%.”

The mayor says he will conduct a public opinion survey about hosting in early 2022, though a statement from organizers already referenced ideas for a bid.

The IOC has not yet revealed when the 2030 host city will be announced. Other cities expressing interest are Ukraine, Vancouver, Salt Lake City, and the Spanish regions of Aragon and Catalonia.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sofi Stadium

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.
Apr 10, 2025; Washington, District of Columbia, USA; (L-R) Washington Capitals owner Ted Leonsis, Capitals left wing Alex Ovechkin (8), Ovechkin's wife Nastya, and sons Sergei and Ilya watch a video during a ceremony honoring Ovechkin's becoming the NHL all-time goals leader prior to the Capitals' game against the Carolina Hurricanes at Capital One Arena.

Ted Leonsis Says His $7B Sports Empire Beats the NFL Model

Why synergy is the future of sports ownership.

MLB TV Ratings Jump: Fox Up 10%, ESPN Hits Eight-Year High

Each of the league’s national rights holders is posting audience gains.
Russian hockey

Russia Still Banned From 2026 Winter Olympics, IOC Confirms

Russia men’s hockey won gold and silver in 2018 and 2022, respectively.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’
Teahupo'o Tahiti Surfing
July 26, 2024

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.