• Loading stock data...
Thursday, September 18, 2025

Why Whistle Sports Created a Series That Explores Soccer Culture

(Photo via Chris Macchi/Whistle Sports)

We’re a week into the World Cup and if you haven’t gotten your fill of soccer yet, don’t worry, a new original series on YouTube Premium has you covered. “F2 Finding Football” takes fans around the world to explore the beautiful game of soccer. Produced by Whistle Sports, the series stars The F2, which is comprised of notorious soccer freestylers Billy Wingrove and Jeremy Lynch.

“We brought [The F2] into our network years ago,” explained J. Lalonde, the vice president of content at Whistle Sports. “Together we’ve built a pretty massive audience around soccer, and over the years we’ve developed shows both on YouTube, digital, and then for linear television as well.”

“F2 Finding Football” is different than anything they’ve done before. Ahead of the World Cup, Whistle Sports and The F2 decided to go on the road to explore the game of soccer, creating a series that combined culture, community, and sport in a travel-type format.

Showcasing their personalities, The F2 traveled to countries like Brazil, Iceland, and France — all of which had unique soccer cultures and buzz leading up to this summer’s World Cup. The duo also stopped in the U.S., where the national team failed to qualified for the World Cup.

“Our U.S. episode was really to explore how to never let that happen again,” explained Lalonde who, like many Americans, is still heartbroken over the country’s absence in Russia. “One thing is for sure. Women, especially American women, really seem to understand how to get in [to the World Cup].”

[the_ad_group id=”948″]

While World Cup countries were important, both The F2 and Whistle Sports didn’t want the series to just be limited to that.

“From day one we agreed that “F2 Finding Football” should have a World Cup focus but also remain evergreen to entertain a wide audience,” said Lynch.

With that in mind, The F2 traveled to places like Thailand where Lalonde and his team saw a “pretty incredible” soccer culture and found sport’s market to be growing.

Although the series is focused on soccer, there is a heavy music influence as well, which Lalonde points to as another way to bring people together and expand the fan base. “F2 Finding Football” featured cameos by DJ Steve Aoki, Blink-182’s Travis Barker, singer Becky G, and rappers A$AP Ferg and Lil Jon.

As for how they identified celebrities to feature on the show, Wingrove makes it clear that, “of course, they had to be football fans.”

He and Lynch looked for storylines that would tie back to the theme of the episode.

“Orri Dýrason’s (drummer from Sigur Ros) father played for Iceland’s national team against Pele. Becky G talks about what football meant to her family. Falcao is a living legend of Futsal in Brazil,” explained Wingrove, discussing some of the storylines of the guests who appeared on the show.

Want more content like this? Subscribe to our daily newsletter!

The trailer, which can be found here, perfectly demonstrates the tone of the series. It is fun, unique, and creative. It also explores culture through sport in a way that is less casual than a typical travel show, but still takes fans on a journey to understand communities that are different than their own.   

“This series represents what Whistle Sports stands for,” Lalonde said. “We celebrate bringing communities together, celebrating creativity through skill and celebrating sports in an entertaining way.”

“Finding Football” does just that. The series, which is as diverse as the game itself, takes viewers around the world to countries with both notorious and unknown soccer cultures. It merges sport and entertainment, widening its audience beyond just soccer fans. See for yourself in the first episode on Argentina, available now on YouTube.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lionel Messi

Messi Near New Deal to Stay in MLS, Miami

His contract with Inter Miami was set to expire in December.

ESPN Draws Highest ‘MNF’ Doubleheader Audience Since 2015

Buccaneers–Texans and Chargers–Raiders averaged 13.5 million viewers.
Brian Flores

Brian Flores Says NFL Arbitrator Is Stalling in Discrimination Case

A new filing says the arbitrator has done nothing for a year.
Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.