• Loading stock data...
Saturday, October 18, 2025

What ‘The Alliance’ Means

  • The Big Ten, Pac-12, and ACC announced they would form a formal “alliance” less than a month after Texas and Oklahoma agreed to join the SEC.
  • But besides plans for inter-conference scheduling, the alliance’s meaning is nebulous at best.
Photo: Jerome Miron-USA TODAY/Design: Alex Brooks

On Tuesday, the Big Ten, Pac-12, and ACC announced they would form a formal “alliance” — less than a month after Texas and Oklahoma agreed to join the SEC.

The alliance is based on a commitment to similar values among the conferences, and will include crossover scheduling, according to the press release. But even after an announcement and 45-minute press conference with all three commissioners, the details remain nebulous at best. 

There’s no contract, commissioners confirmed. And there’s no detailed explanation of where the three groups stand on several issues facing college sports they said they’ll discuss.

Commissioners seem to think the alliance is a way to “save” college sports as we know them. 

They noted the landscape is changing, from the Alston case to NIL. Big Ten Commissioner Kevin Warren said that the SEC’s move to add Texas and Oklahoma provided a chance to “evaluate” where college sports were headed.

“We had an opportunity to stabilize a volatile environment,” ACC Commissioner Jim Phillips said.

The Issues at Stake

In the official announcement, the conferences said they’ll be “collaborating and providing thought leadership” on a range of topics. Those included not just postseason structures and the future of the NCAA, but also gender equity, social justice, and mental and physical health and safety. 

None of the commissioners, however, shared where they stand on these issues, or if, when, and how they plan to announce recommendations.

A United Front?

This fall, the NCAA will host a Constitutional Convention to reconsider its role in college sports. The Alston case confirmed the NCAA was subject to strict antitrust scrutiny — and this convention is undoubtedly an attempt to make sure it can adjust to protect itself from more litigation.

It may also be a chance for college sports officials — and this new alliance — to discuss what they really want the NCAA to be. Perhaps Phillips, one of the committee members, will serve as a mouthpiece for the three conferences.

But again, the commissioners stopped short of promising their conferences would formally align on these issues.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jason Belzer

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Cignetti

Curt Cignetti Lands Third Contract in Just 19 Games With Indiana

Cignetti signed a new contract five days after Indiana upset Oregon.
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines wide receiver Semaj Morgan (0) makes a catch for a first down in the first half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Board Publicly Opposes Big Ten Investment Proposal

“The Big Ten does not need to be sold to save college sports.”
Aug 30, 2025; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Brandon Inniss (1) attempts to make a catch over Texas Longhorns defensive back Graceson Littleton (29) in the first half at Ohio Stadium.

SEC Games Help ABC Dominate College Football Ratings at Midseason

Texas–Ohio State on Fox remains the most-watched game of the season.

Featured Today

May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 20, 2025; Orlando, Florida, USA; North Carolina Tar Heels head coach Bill Belichick walks the sideline during the first quarter against the UCF Knights at the Bounce House Stadium.

Belichick’s UNC Saga Now Includes GM Trip to Saudi Arabia

UNC GM Michael Lombardi traveled to Saudi Arabia earlier this year.
Oct 14, 2025; Birmingham, AL, USA; Arkansas Razorbacks head coach John Calipari talks with the media during SEC Media Days at Grand Bohemian Hotel.
October 15, 2025

SEC Coaches Sound Off on NIL, Revenue-Sharing: ‘Upside Down’

John Calipari doesn’t want to become “transactional.”
Tortillas
October 16, 2025

Texas Tech-Kansas Tortilla-Knife Mess Ends With $50K in Fines

Texas Tech’s tortilla tradition got both teams in trouble.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Cody Campbell
October 15, 2025

Texas Tech Booster Cody Campbell Slams Conference PE Deals

Campbell said the concept goes against “all the laws of finance.”
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
October 14, 2025

USC, Michigan Officials Oppose Big Ten’s Private Capital Proposal 

Officials from both schools met virtually on Tuesday.
October 13, 2025

Penn State Could Owe James Franklin Very Little of Buyout

FOS has reviewed Franklin’s 2021 contract extension.
Patrick Kraft
October 13, 2025

Penn State Says Adidas Had No Role in James Franklin Firing or..

Franklin is owed tens of millions of dollars.