By: Adam White, @FOSAdam
We all wonder what describes the sports industry? Is it the fun? The challenge? The networking? The compassion? The Friendship? Well if you’re someone like me, this answer is hard to come up with. So at #SBWeek Miami we decided to recruit some help in the form of current professionals and up and coming students to solve this age old question. The task was simple, to take a marker and a white board and write down what for them is one word that describes the sports industry. There were some who could do it, some who needed a phrase, but they all came up with answers. Below is what happens when you give industry professionals and students a white board and a pen and ask them, “What is one word that describes the sports industry?”
Taken on location at American Social during #SBWeek Miami 2015
![Florida head coach Jon Sumrall speaks after spring practice at Sanders Practice Fields in Gainesville, FL on Tuesday, April 7, 2026. [Alan Youngblood/Gainesville Sun]](https://frontofficesports.com/wp-content/uploads/2026/05/USATSI_28676620_168416386_lowres-e1779828437389.jpg?quality=80&w=300)
