Friday, May 15, 2026

What is your #OneWord?

By: Adam White, @FOSAdam

We all wonder what describes the sports industry? Is it the fun? The challenge? The networking? The compassion? The Friendship? Well if you’re someone like me, this answer is hard to come up with. So at #SBWeek Miami we decided to recruit some help in the form of current professionals and up and coming students to solve this age old question. The task was simple, to take a marker and a white board and write down what for them is one word that describes the sports industry. There were some who could do it, some who needed a phrase, but they all came up with answers. Below is what happens when you give industry professionals and students a white board and a pen and ask them, “What is one word that describes the sports industry?”

Taken on location at American Social during #SBWeek Miami 2015

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.

NFL Schedule Leans Further Into Holidays, Streaming Expansion

The upcoming slate features several notable changes from 2025.

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
May 13, 2006; Washington, D.C, USA; FILE PHOTO; Houston Comets at Washington Mystics -- Houston forward Sheryl Swoopes brings the ball up court.

Houston WNBA Team Expects to Keep Comets Name

The Connecticut Sun will move to Houston in 2027.

Tennis Lawsuit Sparks Courtroom Fight Over Grand Slam Credentials

Wimbledon and the French Open denied credentials to the PTPA.

Featured Today

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.