By: Adam White, @FOSAdam
We all wonder what describes the sports industry? Is it the fun? The challenge? The networking? The compassion? The Friendship? Well if you’re someone like me, this answer is hard to come up with. So at #SBWeek Miami we decided to recruit some help in the form of current professionals and up and coming students to solve this age old question. The task was simple, to take a marker and a white board and write down what for them is one word that describes the sports industry. There were some who could do it, some who needed a phrase, but they all came up with answers. Below is what happens when you give industry professionals and students a white board and a pen and ask them, “What is one word that describes the sports industry?”
Taken on location at American Social during #SBWeek Miami 2015
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
