• Loading stock data...
Monday, February 9, 2026

What is your #OneWord?

By: Adam White, @FOSAdam

We all wonder what describes the sports industry? Is it the fun? The challenge? The networking? The compassion? The Friendship? Well if you’re someone like me, this answer is hard to come up with. So at #SBWeek Miami we decided to recruit some help in the form of current professionals and up and coming students to solve this age old question. The task was simple, to take a marker and a white board and write down what for them is one word that describes the sports industry. There were some who could do it, some who needed a phrase, but they all came up with answers. Below is what happens when you give industry professionals and students a white board and a pen and ask them, “What is one word that describes the sports industry?”

Taken on location at American Social during #SBWeek Miami 2015

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.

Super Bowl LX Ends With Seahawks on Top—and at Crossroads

The Seahawks claim their second Super Bowl title in franchise history.

Bad Bunny Delivers Party, Not Politics, During Super Bowl Halftime

The Puerto Rican superstar does not revisit recent anti-ICE commentary.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.

Turning Point Halftime Draws Millions on YouTube After Early Stumble

Conservative group’s alternative halftime show didn’t stream on Twitter over “licensing issues.”

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
NBA Cup

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Fernando Tatis
October 6, 2025

Arbitrator Says Fernando Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
August 10, 2025

Bears CEO: Arlington Heights Only Local Location for New Stadium

The Bears currently play in Soldier Field in downtown Chicago.
August 8, 2025

Three Schools Sue Mountain West, Commish Over Withheld Funds

Boise State, Colorado State, and Utah State intensified the court battle.