• Loading stock data...
Tuesday, October 7, 2025

‘WembyMania’ Pulls 2nd Most-Watched Summer League Telecast

  • Victor Wembanyama’s Summer League debut draws 1.39M viewers.
  • Ranks second only to Zion Williamson’s debut in 2019.
Victor Wembanyama
Troy Taormina-USA TODAY Sports

No wonder the NBA and its national TV partners are salivating over potential TV ratings for Victor Wembanyama.

The young San Antonio Spurs rookie’s debut garnered the second-biggest television audience ever for a Summer League game on Friday night.

ESPN’s coverage of Wembanyama’s game against the Charlotte Hornets in Las Vegas averaged 1,386,000 viewers, peaking at 1,632,000.

That ranks second only to the 1,641,000 viewers for Zion Williamson’s Summer League debut in 2019. 

But Williamson had a year of U.S. media hype under his belt after his freshman year at Duke University. 

The 19-year Wembanyama, on the other hand, spent last year playing in France before being selected No. 1 overall in the 2023 NBA Draft.

Wembanyama helped drive the most-watched opening weekend ever for the NBA Summer League, with the 12 games averaging 456,000 viewers across ESPN platforms.

The rise of Wembanyama comes at the right time for the NBA. 

American stars such as LeBron James and Steph Curry are entering the twilight of their careers.

The increasingly global league (think Serbian NBA champion Nikola Jokic of the Denver Nuggets) is poised to tip off billion-dollar media rights negotiations with The Walt Disney Co.’s ESPN and Warner Bros Discovery Sports’ TNT.

If those two incumbent media partners can’t renew their deal during an exclusive negotiating period, then Commissioner Adam Silver’s NBA could throw open the bidding to deep-pocketed tech giants like Amazon Prime Video, Apple, and Google/YouTube. 

Either way, expect the NBA to split off a separate streaming package ala the NFL’s “Thursday Night Football” deal with Amazon.

Just like the rise of Houston Rockets center Yao Ming helped open the Chinese market to the NBA, Wembanyama could help popularize pro hoops in France, a country of 68 million people.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Scott Foster

NBA Refs Testing Earpieces in Preseason Games

The technology won’t be used in the regular season yet.

ESPN Ends Its Wild-Card Coverage With Historic TV Ratings

Wild-card viewership surges 64% to a record in the current format.
Cody Campbell

Fox, ABC Reject Ad Accusing Power Conference Commissioners of Greed

Cody Campbell said the ads were pulled after he paid for them.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.
September 17, 2025

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.