• Loading stock data...
Saturday, April 5, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

‘WembyMania’ Pulls 2nd Most-Watched Summer League Telecast

  • Victor Wembanyama’s Summer League debut draws 1.39M viewers.
  • Ranks second only to Zion Williamson’s debut in 2019.
Victor Wembanyama
Troy Taormina-USA TODAY Sports

No wonder the NBA and its national TV partners are salivating over potential TV ratings for Victor Wembanyama.

The young San Antonio Spurs rookie’s debut garnered the second-biggest television audience ever for a Summer League game on Friday night.

ESPN’s coverage of Wembanyama’s game against the Charlotte Hornets in Las Vegas averaged 1,386,000 viewers, peaking at 1,632,000.

That ranks second only to the 1,641,000 viewers for Zion Williamson’s Summer League debut in 2019. 

But Williamson had a year of U.S. media hype under his belt after his freshman year at Duke University. 

The 19-year Wembanyama, on the other hand, spent last year playing in France before being selected No. 1 overall in the 2023 NBA Draft.

Wembanyama helped drive the most-watched opening weekend ever for the NBA Summer League, with the 12 games averaging 456,000 viewers across ESPN platforms.

The rise of Wembanyama comes at the right time for the NBA. 

American stars such as LeBron James and Steph Curry are entering the twilight of their careers.

The increasingly global league (think Serbian NBA champion Nikola Jokic of the Denver Nuggets) is poised to tip off billion-dollar media rights negotiations with The Walt Disney Co.’s ESPN and Warner Bros Discovery Sports’ TNT.

If those two incumbent media partners can’t renew their deal during an exclusive negotiating period, then Commissioner Adam Silver’s NBA could throw open the bidding to deep-pocketed tech giants like Amazon Prime Video, Apple, and Google/YouTube. 

Either way, expect the NBA to split off a separate streaming package ala the NFL’s “Thursday Night Football” deal with Amazon.

Just like the rise of Houston Rockets center Yao Ming helped open the Chinese market to the NBA, Wembanyama could help popularize pro hoops in France, a country of 68 million people.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ja Morant

Ja Morant Fined $75K for Defying NBA Warning on Finger Guns

Morant has served two suspensions in his career over brandishing firearms.

Why Sports Leagues Are Betting Big on Streaming’s Reach

The NFL is going all-in on streaming for its Christmas Day games.
Mar 31, 2025; Spokane, WA, USA; UConn Huskies guard Paige Bueckers (5) makes a heart symbol to the crowd after a Elite 8 NCAA Tournament basketball game against the USC Trojans at Spokane Arena.

Women’s Hoops Keeps Climbing: Clark’s Boom to Bueckers’s Moment

This year’s tournament has averaged 967,000 viewers.
Sep 16, 2023; Stanford, California, USA; Sacramento State Hornets players pose for a photo after the game against the Stanford Cardinal at Stanford Stadium.

Sacramento State Applies for Waiver to Transition to FBS

The Hornets would need the NCAA to approve a waiver to switch to FBS.

Featured Today

Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Mar 1, 2025; Gainesville, Florida, USA; Florida Gators guard Walter Clayton Jr. (1) and center Olivier Rioux (32) and guard Alijah Martin (15) and forward Thomas Haugh (10) huddle after the game against the Texas A&M Aggies at Exactech Arena at the Stephen C. O'Connell Center
April 4, 2025

How Florida Built a Final Four Roster With ‘Under-Recruited’ Players

“We’ve never gotten a single player because we’re the highest bidder.”
Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose
April 3, 2025

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
April 1, 2025

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
hard-knocks-2020

NFL Expands ‘Hard Knocks’ Pool of Teams: Who’s Eligible for 2025?

The NFL is relaxing rules surrounding its reality TV show.
Feb 2, 2025; Pebble Beach, California, USA; Rory McIlroy (right) is interviewed by CBS broadcaster Jim Nantz (left) on the 18th hole during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links.
April 2, 2025

Final Four Snags Jim Nantz’s Masters Plan Even After Retirement

Nantz’s final NCAA tournament on the call for CBS was in 2023.
NWSL
April 2, 2025

NWSL Could Make Tens of Millions Selling New TV Games

Almost 200 games are up for grabs over the next two years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 1, 2025

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
April 1, 2025

Yankees RSN, Comcast Reach Deal After FCC Pressure

The deal keeps the regional sports network on an expanded basic tier.
Oct 20, 2024; Green Bay, Wisconsin, USA; General view of a television camera operator during the game between the Houston Texans and Green Bay Packers at Lambeau Field.
March 31, 2025

Sources: NFL ‘Virtual Lock’ to Opt Out of Media-Rights Deals

Data continues to support an early opt-out of the league’s rights.
March 31, 2025

Former ESPN Reporter Zach Lowe Rejoins Bill Simmons at The Ringer

Lowe worked with Ringer co-founder Bill Simmons at Grantland.