Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Vista Outdoor Closes $540M Deal for Fox Racing

  • The deal could increase by $50 million based on Fox Racing’s financial performance.
  • Fox Racing saw net sales grow by a CAGR of 20% from 2019 to 2021.
Fox Racing

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Vista Outdoor has closed its acquisition of Fox Racing for $540 million, adding the extreme sports and lifestyle company to its portfolio of more than 30 sports and recreation brands. 

Known for its motocross and mountain gear products, Fox Racing allows Vista Outdoor to expand its reach across the sports and outdoor recreation category as it strives to be “the acquirer of choice within the industry,” CEO Chris Metz told Front Office Sports earlier this year. 

  • The deal could increase by $50 million based on Fox Racing’s financial performance.
  • Fox Racing saw net sales grow by a CAGR of 20% from 2019 to 2021.
  • Sales are projected to grow another 20% in 2022. 

Vista Outdoor acquired Fox Racing following favorable results in the company’s latest earnings report. Despite facing supply chain constraints and rising inflation, Vista Outdoor posted $803 million in sales in fiscal Q1 2023, a 21% increase compared to fiscal Q1 2022.  

The Minnesota-based company’s sporting products segment generated $511 million in sales in fiscal Q1 2023 — up 40% year-over-year — while its outdoor segment saw sales reach $292 million during the quarter, a 2% decline compared to the same period the year prior. 

Reels In Another

Vista Outdoor has also announced the acquisition of Simms Fishing Products for $192.5 million.

The deal provides Vista Outdoor with additional access to more than 55 million fishing participants nationwide. Simms will add roughly $110 million in net sales to Vista Outdoor.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kenny Albert Fox Sports
First at FOS

Kenny Albert’s Last-Minute NLDS Fill-In Came Mid-Colonoscopy Prep

Albert filled in for Joe Davis, who had lost his voice.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
Charles Barkley Shaquille O'Neal
First at FOS

Shaquille O’Neal on Charles Barkley Retiring: ‘I Don’t Believe That’

Barkley has walked back retirement plans before, most recently in 2024.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.