Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Viewership Uptick

White Sox
Kelley L Cox-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Sports viewership numbers have been all over the place the past two months, but MLB teams saw a 4% uptick on local and streaming networks. The increase comes from Nielsen data measuring 25 regional sports networks that air MLB games.

Compared to last year, 14 of the 25 measured markets grew. Meanwhile, the other 11 saw declines. 

Regardless of year-over-year market changes, the New York Yankees, Los Angeles Dodgers, Philadelphia Phillies and Chicago Cubs drew the most viewers. The Miami Marlins, Baltimore Orioles and Oakland A’s drew the fewest.

Viewership Jumps:

  • Chicago White Sox, 136%
  • Oakland Athletics, 108%
  • Los Angeles Dodgers, 84%
  • San Francisco Giants, 42%

Viewership Slumps:

  • Boston Red Sox, -54%
  • Seattle Mariners, -36%
  • Los Angeles Angels, -34%
  • Pittsburgh Pirates, -34%

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 4, 2026; Paradise, Nevada, USA; Kansas City Chiefs running back Kenneth Walker III (9) runs for seventy-six yards against Las Vegas Raiders cornerback Taron Johnson (3) and safety Jeremy Chinn (11) during the fourth quarter at Allegiant Stadium.

Combined Sports Assets Give Skydance Leverage With NFL

The company’s co-CEOs spent Day 1 meeting with employees and press.
Jun 9, 2025; Phoenix, Arizona, USA; Arizona Diamondbacks pitcher Justin Martinez (63) throws against the Seattle Mariners in the ninth inning at Chase Field.

Another Startup Is Trying to Sell Shares in Athletes’ Future Earnings

“We are basically building a mini Robinhood,” Agentiq’s cofounder tells FOS.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Oct 3, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays pitcher Bryan Baker (47) takes the mound in the ninth inning against the New York Yankees in game one of the ALDS for the 2026 MLB Playoffs at Tropicana Field.

Hottest Ticket in MLB: Maybe Tampa Bay?

Tampa drew its largest home crowd in 16 years on Saturday.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.