Viewership Uptick

Sports viewership numbers have been all over the place the past two months, but MLB teams saw a 4% uptick on local and streaming networks. The increase comes from Nielsen data measuring 25 regional sports networks that air MLB games.

Compared to last year, 14 of the 25 measured markets grew. Meanwhile, the other 11 saw declines. 

Regardless of year-over-year market changes, the New York Yankees, Los Angeles Dodgers, Philadelphia Phillies and Chicago Cubs drew the most viewers. The Miami Marlins, Baltimore Orioles and Oakland A’s drew the fewest.

Viewership Jumps:

• Chicago White Sox, 136%
• Oakland Athletics, 108%
• Los Angeles Dodgers, 84%
• San Francisco Giants, 42%

Viewership Slumps:

• Boston Red Sox, -54%
• Seattle Mariners, -36%
• Los Angeles Angels, -34%
• Pittsburgh Pirates, -34%