Sunday, July 12, 2026

USMNT Delivers Another Ratings Win for Fox With 14.8M Viewers

The U.S. Men’s National Team clinched Group D with a second straight win—on the field and on TV.

Albert Gea-REUTERS

The U.S. men’s national team did more than clinch the top spot in Group D when it beat Australia 2–0 on Friday. It also continued the World Cup viewership win streak for Fox Sports.   

According to preliminary figures from Nielsen, which are likely to be revised upward in the coming days, Friday’s game pulled in 14.78 million viewers on English-language television in the U.S. 

That’s good for the fourth-largest such audience for a men’s World Cup match. And even bigger ratings may be coming. The record was only set a week ago, when 18.04 million English-language viewers watched the U.S. beat Paraguay 4–1 in its opening match. (The largest soccer telecast in U.S. history remains the 2015 Women’s World Cup final, in which the U.S. beat Japan, with 22.3 million viewers.)

It wasn’t clear what the ratings would look like heading into the match. While Juneteenth is a federal holiday, the 3 p.m. ET kickoff on a Friday is hardly traditional sports viewing time.

But Fox should be happy with the numbers, which may go up when full figures become available, including out-of-home viewership. Nielsen has tweaked its methodology several times since 2025 to better account for co-viewing and out-of-home audiences, which are particularly relevant for the World Cup, as many fans choose to attend watch parties. Since changing its methodology, sports viewing statistics have trended higher.

Up next for the U.S. is Turkey on Thursday. The U.S., which has two group-stage wins for the first time since 1930, has already clinched first place in the group, and Turkey has been eliminated due to its two losses. (FIFA changed its tiebreaker rules before the World Cup so that head-to-head results are considered before goal differential.)

As a result, the result is (mostly) meaningless. But another strong showing from the U.S. this week could still boost interest ahead of the Round of 32 matchup on July 1. That match is scheduled for primetime.

Telemundo, Too

The strong audience extended beyond Fox Sports.

Telemundo reported 5.9 million total viewers for USA–Australia, up 27% from the U.S. team’s second group-stage match at the 2022 World Cup

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Home Run Derby Could Net Young Stars Big Payday

Half of the contest field could more than double their 2026 salaries.

England Ends Norway Run As World Cup Whittles Down to Royalty

Norway ends its run with $20 million in prize money.

Ohtani, Judge Both Out of MLB All-Star Game

The two superstars will miss the midseason showcase.

White Sox Take UCLA’s Roch Cholowsky No. 1 in Draft

The White Sox selected the two-time Big Ten player of the year.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

MLB World Cup Takeovers Continue in Miami

England plays Norway in the World Cup quarterfinal in Miami.
July 5, 2026; East Rutherford, New Jersey, U.S.; Brazil's Endrick looks dejected after the match as Brazil are eliminated from the World Cup. Mandatory Credit: Caean Couto-Imagn Images
July 9, 2026

How to Survive a Premature World Cup Exit

What can history tell us about disappointing World Cup exits?
July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.
July 10, 2026

U.S.-Belgium World Cup Match Sets Ratings Record, With 50M Viewers

Both networks extended their historic viewership runs during the tournament.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images
July 9, 2026

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.
The Cheboygan Junior Chiefs held youth soccer games at Gordon Turner Park on Monday, June 22.
July 8, 2026

USMNT World Cup Flameout Fuels Youth Sports Debate

Critics say the system prices out talent and drives kids away.
July 8, 2026

Equal Pay Fight Means $6M for U.S. Women From Men’s World Cup

The men and women evenly split World Cup prize money.
July 8, 2026

World Cup Ticket Prices Tumble After Hosts All Bounced

With only eight games left, resale prices are plunging.