• Loading stock data...
Wednesday, March 25, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.

NFL-Backed Flag Football Event Draws Sub-650K TV Audience

The Tom Brady-led event draws a relatively low audience.

MLB Season Arrives With Some Momentum, but Labor Fights Loom

The season begins with plenty of star power, but labor and media questions.

WBC Title Game Draws Record 10.8M U.S. Viewers

The tournament ends its breakthrough run in emphatic fashion.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Mar 22, 2026; Tampa, FL, USA; Iowa Hawkeyes forward Cam Manyawu (3) shoots past Florida Gators forward Thomas Haugh (10) in the second half during a second round game of the men's 2026 NCAA Tournament at Benchmark International Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

March Madness Draws Record Viewership Through Two Rounds

Games across CBS, TNT, TBS, and truTV are averaging 10.1 million viewers.
March 24, 2026

Yankees RSN Bucks Trend Amid Ongoing Industry Pullback

Despite industry pressures, the regional sports network adds to its programming.
Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers head coach Mike Tomlin before an AFC Wild Card Round game against the Houston Texans at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
exclusive
March 24, 2026

Mike Tomlin Signs With Sports Media Agency The Montag Group

Tomlin is widely regarded as one of the top media free agents.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
Tiger Woods of Jupiter Links GC watches his team against Boston Common Golf during TGL match at SoFi Center on March 17, 2026, in Palm Beach Gardens, Florida.
March 24, 2026

ESPN Ramps Up Coverage For Tiger Woods TGL Return

Tiger Woods won’t be hard to find on ESPN airwaves on Tuesday.
Jun 29, 2024; Harrison, New Jersey, USA; Apple TV commentator Taylor Twellman reports from the pitch before the match between the New York Red Bulls and D.C. United at Red Bull Arena. Mandatory Credit: Vincent Carchietta-USA TODAY Sports
exclusive
March 24, 2026

Taylor Twellman Joins Yahoo Sports for World Cup

Twellman will regularly appear on multiple shows, including “Yahoo Sports Daily.”
Feb 17, 2024; Houston, Texas, USA; Basketball analyst Bill Raftery before the game between the Houston Cougars and the Texas Longhorns at Fertitta Center. Mandatory Credit: Troy Taormina-USA TODAY Sports
March 24, 2026

‘Onions!’ and All: Bill Raftery Still Steals March Madness

The 82-year-old remains on top of his game.
Spotify
March 23, 2026

Spotify Lays Off 15 Employees, Including Ringer Staffers

The layoffs impacted 3% of Spotify’s podcast division.