Thursday, May 7, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.
Peter Schmeichel
exclusive

Danish Legend Peter Schmeichel Joins Fox World Cup Coverage

Schmeichel played goalie for Denmark in four World Cups.

Kentucky Derby Breaks Viewership Record with 19.6M

The Kentucky Derby is one of the most-watched U.S. sports events.
John Fanta

NBC Bets on a Bigger Kentucky Derby Weekend

The Oaks moved to primetime, and Fanta will report from the infield.

Featured Today

Tottenham Spurs

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.

Kara Lawson Took Amazon Job to Scout WNBA Players for Team USA

Lawson will be a WNBA game analyst for Amazon Prime Video.
Jul 20, 2024; Phoenix, AZ, USA; Former NFL football player Shannon Sharpe in attendance of the WNBA All Star Game at Footprint Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
May 6, 2026

Could Skip Bayless ESPN Return Mean Shannon Sharpe Is Next?

A source says Sharpe’s return isn’t currently under consideration.
May 6, 2026

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
exclusive
May 6, 2026

Grant Horvat Among YouTube Golf Stars Joining Wasserman’s The Team

Golf creators Grant Horvat and the Bryan Brothers land major sports representation deals.
May 3, 2026; Tampa, Florida, USA; Tampa Bay Lightning defenseman J.J. Moser (90) and Montreal Canadiens forward Kirby Dach (77) chase the puck during the third period in game seven of the first round of the 2026 Stanley Cup Playoffs at Benchmark International Arena. Mandatory Credit: Morgan Tencza-Imagn Images
May 5, 2026

NHL First-Round Playoff Ratings Up Nearly 70%

ESPN and TNT Sports each averaged 1.2 million viewers per game.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
May 5, 2026

Nielsen’s New Ratings Formula Could Boost Viewership Numbers

The pilot program shows a sizable lift in viewing audiences.
Feb 22, 2026; Inglewood, California, USA; LA Clippers forward Kawhi Leonard (2) reacts against the Orlando Magic in the second half at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
May 5, 2026

Pablo Torre’s Pulitzer Puts Kawhi Investigation Back in Spotlight

The league’s investigation remains ongoing.