• Loading stock data...
Thursday, April 2, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Faces Antitrust Threat from FCC Chair Over Streaming Push

The Trump loyalist threatens the league’s antitrust exemption.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.
Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.

NFL-Backed Flag Football Event Draws Sub-650K TV Audience

The Tom Brady-led event draws a relatively low audience.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
exclusive

Jones, Medcalf Leaders to Replace Clinton Yates on ESPN Radio

Jones and Medcalf currently host a Sunday morning ESPN Radio show.
April 2, 2026

Amazon Drags the Masters Into the Streaming Era

Prime Video’s coverage means more streaming, viewing hours, and on-air talent.
April 2, 2026

MLB’s Deals With Netflix and NBC Off to Strong Ratings Start

The audience figure formed part of a big opening week for the league. 
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
April 1, 2026

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
April 1, 2026

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.
May 7, 2024; St. Louis, Missouri, USA; New York Mets relief pitcher Adam Ottavino (0) pitches against the St. Louis Cardinals during the ninth inning at Busch Stadium. Mandatory Credit: Jeff Curry-USA TODAY Sports
exclusive
April 1, 2026

Adam Ottavino Joins Revamped ESPN MLB Lineup

The 15-year MLB vet spent the past four seasons with the Mets.
April 1, 2026

Pegula, WTA Stars Eye Live Podcast Shows at Tournaments

The show hosted by Jessica Pegula and Madison Keys is growing.