• Loading stock data...
Friday, February 20, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.

NBC’s Winter Olympics TV Viewership Up 93% Through 5 Days

Viewership nearly doubles compared to the 2022 Winter Olympics.

Featured Today

Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Founder and CEO of TMRW/Sports, Mike McCarley left, and LPGA Commissioner Craig Kessler answer questions after announcing the WTGL golf league at SoFi Center on January 6, 2026, in Palm Beach Gardens, Florida.

Media Rights Negotiations Ramping Up For WTGL

The league is planning to launch in November or December.
Jan 29, 2022; St. Louis, MO, USA; Ronda Rousey celebrates after winning the women’s Royal Rumble match during the Royal Rumble at The Dome at America's Center.
February 19, 2026

Ronda Rousey Says UFC Was Not Interested in Fight With Gina Carano

Both fighters will undergo more medical testing than what’s required.
February 19, 2026

Super Bowl LX Viewership Revised, Still Falls Short of Record

The updated figure still trails the viewership for last year’s Super Bowl.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) drives the ball against Connecticut Sun guard Leila Lacan (47) in the second quarter at TD Garden. Mandatory Credit:
February 19, 2026

ESPN to Fill ‘Sunday Night Baseball’ Void With ‘Women’s Sports Sundays’

The franchise will feature 12 games over a nine-week span.
John Fanta is set to make his NBA play-by-play debut for NBC.
exclusive
February 18, 2026

John Fanta to Make ‘NBA on NBC Sports’ Play-by-Play Debut

Fanta will be on the call for Wolves-Blazers on Tuesday.
Adam Silver at All-Star
February 18, 2026

After Fixing All-Star Format, NBA and NBC Weighing Saturday Changes

NBC is eyeing a potential 1-on-1 or 2-on-2 tournament.
Apr 2, 2023; Inglewood, CA, USA; Ronda Rousey (black attire) and Shotzi (green hair) during Wrestlemania Night 2 at SoFi Stadium.
February 17, 2026

Netflix Leans Further Into Spectacle Fights With Rousey-Carano

The fight will run in partnership with Jake Paul’s MVP Promotions.