• Loading stock data...
Monday, January 26, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 24, 2025; Milwaukee, Wisconsin, USA; Bob Costas speaks during a celebration of Bob Uecker’s life prior to the game between the San Francisco Giants= and Milwaukee Brewers at American Family Field.

Inside NBC’s ‘NEW-Stalgia’ Approach With MLB and NBA

Costas will host NBC’s pregame show on Opening Day.

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.

NFL Playoff Ratings Surge As NBC, ESPN Set Network Records

Both NBC and ESPN set network records with their Sunday playoff games.

Former NBC Reporter Michele Tafoya Files to Run for Senate

Former NBC and ESPN reporter Michele Tafoya has filed to run for Senate.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jan 24, 2026; Las Vegas, Nevada, USA; Justin Gaethje (red gloves) fights Paddy Pimblett (blue gloves) during UFC 324 at T-Mobile Arena.

Paramount Says Nearly 5 Million Watched Its UFC Debut Event

UFC and Paramount agreed to a seven-year deal last year worth $7.7 billion.
January 22, 2026

CFP Title Game Draws 30.1M Viewers, Most-Watched Since 2015

Viewership surges 36% for the Hoosiers’ win to seal an undefeated season.
exclusive
January 22, 2026

Molly Qerim Hosting Zuffa Boxing in First Post-ESPN Job

The move reunites her with former ESPN colleague Max Kellerman.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 22, 2026

Australian Open Fans Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.
January 22, 2026

Could Rex Ryan Return to NFL After Decade at ESPN?

New Giants coach John Harbaugh floated hiring the ESPN personality.
Dec 13, 2025; Lexington, Kentucky, USA; Charles Barkley interviews Kentucky Wildcats forward Mouhamed Dioubate after the game against the Indiana Hoosiers at Rupp Arena at Central Bank Center.
January 22, 2026

Charles Barkley Wants Balanced Schedule for ‘Inside the NBA’ on ESPN

“We’ve only been on ESPN four times in three months.”
January 22, 2026

Winter Storm Is Disrupting Sports, but NFL Could See a TV Boost

A growing collection of teams and leagues are cancelling and postponing games.