Tuesday, June 30, 2026

USFL Debut Reaches 3 Million Viewers Across Fox, NBC, and Peacock

  • Saturday’s debut broadcast reached 3 million viewers across NBC, Fox, and Peacock combined.
  • The USFL outperformed the debuts of the AAF and XFL.
Marvin Gentry-USA TODAY Sports

The USFL debuted on Saturday night with a total audience of 3 million on NBC and Fox combined. 

The broadcast of the Birmingham Stallions’ 28-24 win over the New Jersey Generals hit a peak of nearly 3.5 million viewers, despite competing with the NBA playoffs, MLB, and the NHL. 

The USFL’s inaugural game, which was also available on NBC’s streaming platform Peacock, was the first sporting event to air on two competing TV networks since Super Bowl I in 1967. 

The broadcast was also a promising moment for the USFL when compared to the debuts of the Alliance of American Football and the XFL in 2019 and 2020, respectively.

The AAF drew an average audience of 2.9 million during its debut, while the XFL reached an average of 3.3 million.

In addition to NBC, Fox, and Peacock, USFL games will be available on USA Network and FS1.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 28, 2026; Cromwell, Connecticut, USA; Viktor Hovland follows his drive on the 1st hole during the final round of the Travelers Championship golf tournament. Mandatory Credit: John Dufour-Imagn Images

NBC Misses First Hour of Red Sox–Yankees Amid PGA Tour Delay

The Travelers Championship experienced a weather delay on Sunday.
Jun 25, 2026; Inglewood, California, USA; USMNT midfielder Weston McKennie (8) in the first half against Turkey during a Group D match in the 2026 FIFA World Cup at Los Angeles Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Fox Predicts a USMNT World Cup Final Would Rival NFL Ratings

Fox’s Mike Mulvihill predicted a potential audience of 50 million.

U.S. Open Draws 5.5M Viewers, Still Trails PGA Championship

Sunday’s audience peaked at 9.3 million viewers.
Dec 7, 2024; Carson, California, USA; Alexi Lalas looks on before the 2024 MLS Cup between the LA Galaxy and the New York Red Bulls at Dignity Health Sports Park. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
Opinion

Have Soccer Fans Had Enough of Fox’s Alexi Lalas?

The former USMNT star has been a polarizing presence for Fox.
podcast thumbnail mobile
Front Office Sports Today

6/30/26 – Comcast Splits in Two, NBA Gambling Probe Grows, NBA Free Agency Opens, Serena Returns at Wimbledon

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Barstool Sports founder and pizza influencer Dave Portnoy went on a four-shop tour of RI pizza places and stopped at Francesco's on Hope Street after owner Frank Schiavone got Portnoy's attention with some confident signage.

Dave Portnoy Discusses His Book, Barstool’s Talent Pipeline

Portnoy also addressed his relationship with the Big Ten.
June 29, 2026

Comcast Reverses Course, Will Spin Off NBCUniversal

The dramatic plan entirely flips the company’s position from five months ago.
Aug 12, 2021; Dyersville, Iowa, USA; Movie actor Kevin Costner leaves the field before a game between the Chicago White Sox and the New York Yankees at Field of Dreams. Mandatory Credit: Jeffrey Becker-USA TODAY Sports
June 29, 2026

Elle Duncan Wants Kevin Costner on Netflix ‘Field of Dreams’ Game

Netflix will stream the game Aug. 13.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner reacts during his first round match against Serbia's Miomir Kecmanovic REUTERS/Toby Melville
June 29, 2026

Tennis Stars Stand Down on Wimbledon Media Protests

Jannik Sinner is reportedly considering boycotting the US Open Mixed Doubles.
Jun 17, 2026; Phoenix, Arizona, USA; Las Vegas Aces guard Chelsea Gray (12) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive
June 29, 2026

WNBA Star Chelsea Gray to Join Prime Video As Player Contributor

Gray is the latest active player to join the media.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
June 26, 2026

Ex-SportsCenter Anchor Max McGee Breaks Silence on ESPN Firing

McGee said he was fired following an HR investigation.
June 26, 2026

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.