Sunday, September 13, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

US Open Ticket Sales Spike After Serena Retirement Announcement

  • The USTA reported that it sold 16,500 tickets after the announcement Tuesday.
  • That figure was over five times the number of tickets sold the day before (3,200).
Robert Deutsch-USA TODAY Sports

Serena Williams’ retirement announcement provided a significant bump in ticket sales to the tournament where she’s expected to make her last appearance.

The USTA reported that it sold 16,500 tickets to the US Open on Tuesday — the day that Williams announced she would be retiring from tennis, likely after the New York tournament.

  • A USTA spokesperson told Front Office Sports that figure was over five times the number of tickets sold the day before (3,200).
  • However, it didn’t exceed the single-day sales from the first day tickets were made available.

Of those tickets sold, the overwhelming majority were for matches in Arthur Ashe Stadium, and 4,500 alone were for Opening Night on Monday, Aug. 29.

The stadium is sold out of standard tickets for the Monday evening session, but there are still tickets available for Tuesday’s first round. Spectators will not know when Williams will be playing until the US Open Draw is conducted on Aug. 25.

Per the USTA spokesperson, tickets in the Ashe upper bowl were selling for as cheap as $35 on original sale. On Ticketmaster’s resale portal, the cheapest ticket to get in for Monday night’s session is now around $160 after fees.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 9, 2026 Spain's Carlos Alcaraz fells during his quarter-final match against Ben Shelton of the U.S. REUTERS/Eduardo Munoz

No Quick Fixes Coming for US Open’s Late Nights

While Wimbledon has a curfew, the other three majors don’t want one.

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 5, 2026 General view of fans outside Arthur Ashe stadium

Luxe US Open Is About to Get $800M Grander

The upgrades could enlarge a class divide among attending fans.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with NFL RedZone Host Scott Hanson on Season 18, Ads and the ESPN Merger

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.