• Loading stock data...
Thursday, July 31, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

US Open Ticket Sales Spike After Serena Retirement Announcement

  • The USTA reported that it sold 16,500 tickets after the announcement Tuesday.
  • That figure was over five times the number of tickets sold the day before (3,200).
Robert Deutsch-USA TODAY Sports

Serena Williams’ retirement announcement provided a significant bump in ticket sales to the tournament where she’s expected to make her last appearance.

The USTA reported that it sold 16,500 tickets to the US Open on Tuesday — the day that Williams announced she would be retiring from tennis, likely after the New York tournament.

  • A USTA spokesperson told Front Office Sports that figure was over five times the number of tickets sold the day before (3,200).
  • However, it didn’t exceed the single-day sales from the first day tickets were made available.

Of those tickets sold, the overwhelming majority were for matches in Arthur Ashe Stadium, and 4,500 alone were for Opening Night on Monday, Aug. 29.

The stadium is sold out of standard tickets for the Monday evening session, but there are still tickets available for Tuesday’s first round. Spectators will not know when Williams will be playing until the US Open Draw is conducted on Aug. 25.

Per the USTA spokesperson, tickets in the Ashe upper bowl were selling for as cheap as $35 on original sale. On Ticketmaster’s resale portal, the cheapest ticket to get in for Monday night’s session is now around $160 after fees.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 24, 2025; Washington, D.C., USA; Venus Williams (USA) waves to the crowd after her match against Magdalena Frech (POL)(not pictured) in a women's singles match on day four of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.

Venus Williams Returns to U.S. Open Ahead of New Mixed Doubles Format

The number of doubles teams at the US Open has been cut to 16 from 32.
Jul 27, 2025; Washington, D.C., USA; Leylah Fernandez (CAN) celebrates with the championship trophy after her match against Anna Kalinskaya (not pictured) in the women's singles final of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.

DC Open Increases Women’s Purse by 39%, Keeps 2027 Target for Equal..

DC Open chairman Mark Ein spoke to Front Office Sports.
Jul 13, 2025; Wimbledon, United Kingdom; Jannik Sinner (ITA) stands on the South West Hall balcony holding the gentlemen's singles champion trophy, after his match against Carlos Alcaraz (ESP)(not pictured) in the gentlemen's' singles final of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club.

Jannik Sinner Reunites With Coach Tied to Banned Doping Spray

Sinner did not miss any Grand Slams due to the ban.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.