• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Under Armour Reports Lackluster Earnings, Cuts Forecast

  • Under Armour reported $1.35 billion in first-quarter revenue.
  • The company cut its profit forecast for the fiscal year.
Under-Armour-running-shoes
Under Armour

Under Armour reported $1.35 billion in first-quarter revenue, just slightly above analysts’ estimates of $1.34 billion.

The company’s revenue was partially attributed to higher prices. Under Armour recorded $7.7 million in net income — a steep drop from last year’s $59.2 million — and just $34.5 million in operating income, compared to the $121.2 million reported the same period the year prior.

  • Wholesale revenue increased 3% to $792 million.
  • Direct-to-consumer revenue dropped 7% to $521 million mainly due to an 8% decline in owned-and-operated revenue.
  • Ecommerce revenue, which represented 39% of the quarter’s direct-to-consumer business, fell 6%.

Footwear revenue increased 1% to $347 million, apparel dipped 1% to $868 million, and accessories dropped 13% to $97 million.

Under Armour’s selling, general, and administrative expenses increased 9% to $596 million, including legal expenses. 

The former UCLA sponsor settled a lawsuit with the school at the end of May that saw Under Armour shell out $67.5 million. UCLA had accused Under Armour in 2020 of illegally ending their 15-year, $280 million agreement.

Ominous Outlook

The retailer cut its profit forecast for the fiscal year, primarily due to more promotions on athletic apparel cutting into margins. 

Under Armour still expects revenue growth of 5% to 7%, but operating income is now projected to reach $300 to $325 million, a notable decline from the previous range of $375 million to $400 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Arch Manning

Private Equity Has Arrived in College Sports

Two Power 4 schools have agreed to deals, with more to come.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.