Tuesday, November 3, 2026

Under Armour Rebounds With $1.57B Quarter

  • Apparel revenue reached $1 billion, a 1.9% increase year-over-year.
  • Footwear generated $375 million in revenue, up from $329 million in Q2 2022.
Under-Armour
Under Armour

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Under Armour got back on track for the second quarter after lackluster results earlier this fiscal year. 

The athletic apparel and equipment retailer generated $1.57 billion in revenue in fiscal Q2 2023, which ended Sept. 30. That’s a 2% increase year-over-year, surpassing Wall Street estimates of $1.55 billion. 

  • Apparel revenue reached $1 billion, a 1.9% increase year-over-year.
  • Footwear generated $375 million in revenue, up from $329 million in Q2 2022.
  • At the end of Q2 2023, Under Armour had $854 million in cash and cash equivalents.
  • The company repurchased $25 million of Class C common stock during the quarter. 

Despite the results, Under Armour anticipates continued uncertainty due to inflationary pressures and supply chain disruptions. As a result, it lowered its full-year revenue guidance to “grow at a low-single-digit percentage rate” instead of projected 5%-7% growth.

End of an Era 

Last year, Under Armour ended its on-field licensing contract with the NFL as it restructured its business to focus on being “a performance brand.” 

The terminated deal barred Under Armour’s logo from being worn or displayed on the field during NFL regular-season and playoff games.

In May, Under Armour reached a settlement with UCLA after it ended a 15-year, $280 million sponsorship deal, for which it has to pay the latter $67.5 million.

Under Armour has also cut ties with Cal on a 10-year, $85 million deal and with Cincinnati on a 10-year, $50 million deal  for which it paid $9.75 million to exit.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Cincinnati’s $1M Sorsby Lawsuit Hangs Over Texas Tech Showdown

One of the biggest offseason storylines returns to the spotlight on Saturday.
Sep 5, 2026; Berkeley, California, USA; UCLA Bruins head coach Bob Chesney (center) talks to UCLA Bruins linebacker Jalen Woods (left) before the game against the California Golden Bears at California Memorial Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

UCLA’s Football Spending Spree Is Already Paying Off

UCLA is 4–0 heading into a high-profile matchup vs. Oregon.

Sinner Joins Alcaraz in Withdrawing From Cincinnati, Clouding US Open

Carlos Alcaraz previously withdrew from Cincinnati with a wrist injury.

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
podcast thumbnail mobile
Front Office Sports Today

11/2/26 – Valkyries’ Billion-Dollar Title, FSU’s $50M Firing, Ernie on Inside’s Future

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.