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Saturday, September 13, 2025
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UFC Reports Best Financial Year In Its History

Endeavor
Stephen R. Sylvanie-USA TODAY Sports/Design: John Regula

Endeavor reported $1.5 billion in fourth-quarter revenue, totaling $5.1 billion overall in 2021 — its first year as a public company.

Despite beating Wall Street’s revenue expectations, the parent of UFC reported a net loss of $16.7 million for the quarter, totaling a $467.5 million net loss for the year. Endeavor went public via IPO in April.

All three segments of the business saw increases in revenue during the quarter and year.

  • The Owned Sports Properties segment, which includes UFC and PBR, saw fourth-quarter revenue increase 3% to $277.3 million and full-year revenue hike 16% to $1.1 billion. Endeavor says 2021 was UFC’s best financial year in its 28-year history.
  • The Events, Experiences & Rights segment’s fourth-quarter revenue ballooned 23% to $516.7 million, with full-year revenue up 28% to $2 billion.
  • Endeavor’s Representation segment, which includes WME talent, saw revenue increase 161% during the quarter to $717.9 million and 100% to $2 billion for the year.

The company’s sale of all but 20% of Endeavor Content accounted for roughly $700 million of the company’s annual revenue, according to The Hollywood Reporter.

Future Endeavors

Upon the closing of its acquisition of sports betting platform OpenBet — which is anticipated for Q3 — Endeavor plans to add a fourth segment.

Endeavor expects to record between $5.2 billion and $5.45 billion in 2022 revenue. The company’s stock closed at $27.90 on Wednesday.

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