Thursday, October 8, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

UFC Reports Best Financial Year In Its History

Endeavor
Stephen R. Sylvanie-USA TODAY Sports/Design: John Regula

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Endeavor reported $1.5 billion in fourth-quarter revenue, totaling $5.1 billion overall in 2021 — its first year as a public company.

Despite beating Wall Street’s revenue expectations, the parent of UFC reported a net loss of $16.7 million for the quarter, totaling a $467.5 million net loss for the year. Endeavor went public via IPO in April.

All three segments of the business saw increases in revenue during the quarter and year.

  • The Owned Sports Properties segment, which includes UFC and PBR, saw fourth-quarter revenue increase 3% to $277.3 million and full-year revenue hike 16% to $1.1 billion. Endeavor says 2021 was UFC’s best financial year in its 28-year history.
  • The Events, Experiences & Rights segment’s fourth-quarter revenue ballooned 23% to $516.7 million, with full-year revenue up 28% to $2 billion.
  • Endeavor’s Representation segment, which includes WME talent, saw revenue increase 161% during the quarter to $717.9 million and 100% to $2 billion for the year.

The company’s sale of all but 20% of Endeavor Content accounted for roughly $700 million of the company’s annual revenue, according to The Hollywood Reporter.

Future Endeavors

Upon the closing of its acquisition of sports betting platform OpenBet — which is anticipated for Q3 — Endeavor plans to add a fourth segment.

Endeavor expects to record between $5.2 billion and $5.45 billion in 2022 revenue. The company’s stock closed at $27.90 on Wednesday.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
podcast thumbnail mobile
Front Office Sports Today

10/8/26 – Rahm Rejects LIV, Trump’s Stormy Georgia-Alabama Visit, Super Bowl on Disney+

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.