Monday, August 24, 2026

UFC Owner Endeavor Sells IMG Academy for $1.25B to PE Firm

  • The sale of IMG Academy follows Endeavor’s plan to merge WWE with UFC to form a $21B company
  • IMG Academy famously produced tennis stars such as Andre Agassi, Venus and Serena Williams.
Endeavor
Endeavor

UFC owner Endeavor has agreed to sell its world-renowned IMG Academy to Hong Kong-based private equity group BPEA EQT on Tuesday in an all-cash deal valued at $1.25 billion.

The news comes three weeks after UFC said it would merge with WWE to unite the biggest names in entertainment and wrestling. The two entities “have signed a definitive agreement” to create a new publicly traded company valued at $21 billion.

IMG Academy’s campus in Bradenton, Florida, is known as a college preparatory school catering to top youth athletes nationwide. The school is now set to partner with BPEA EQT’s portfolio company Nord Anglia Education, which runs more than 80 private schools across the U.S., Central America, South America, Europe, Asia, and the Middle East.

The combined private education system will serve more than 175,000 students. IMG Academy placed more than 30,000 students on college sports rosters in 2022.

The IMG Academy famously produced tennis stars such as Andre Agassi, Venus and Serena Williams, and Pete Sampras. Their coach Nick Bollettieri, who founded the Nick Bollettieri Tennis Academy in 1978 before IMG bought it in 1987 to form IMG Academy, died in December 2022 at the age of 91. 

Endeavor originally acquired sports and entertainment giant IMG for $2.4 billion in 2014.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Real American Freestyle Thinks It Could Change Wrestling

RAF has renegotiated its media-rights deal with Fox Nation eight times.

UFC’s White House Event Lost $30M, but Business Kept Growing

The business grew despite red ink from the June showcase.

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

UFC Eyes Record-Setting Weekend with McGregor’s Return

Dana White said UFC 329 will be the highest gate in UFC history.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
Varsity Brands

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.