Monday, June 29, 2026

UFC Owner Endeavor Sells IMG Academy for $1.25B to PE Firm

  • The sale of IMG Academy follows Endeavor’s plan to merge WWE with UFC to form a $21B company
  • IMG Academy famously produced tennis stars such as Andre Agassi, Venus and Serena Williams.
Endeavor
Endeavor

UFC owner Endeavor has agreed to sell its world-renowned IMG Academy to Hong Kong-based private equity group BPEA EQT on Tuesday in an all-cash deal valued at $1.25 billion.

The news comes three weeks after UFC said it would merge with WWE to unite the biggest names in entertainment and wrestling. The two entities “have signed a definitive agreement” to create a new publicly traded company valued at $21 billion.

IMG Academy’s campus in Bradenton, Florida, is known as a college preparatory school catering to top youth athletes nationwide. The school is now set to partner with BPEA EQT’s portfolio company Nord Anglia Education, which runs more than 80 private schools across the U.S., Central America, South America, Europe, Asia, and the Middle East.

The combined private education system will serve more than 175,000 students. IMG Academy placed more than 30,000 students on college sports rosters in 2022.

The IMG Academy famously produced tennis stars such as Andre Agassi, Venus and Serena Williams, and Pete Sampras. Their coach Nick Bollettieri, who founded the Nick Bollettieri Tennis Academy in 1978 before IMG bought it in 1987 to form IMG Academy, died in December 2022 at the age of 91. 

Endeavor originally acquired sports and entertainment giant IMG for $2.4 billion in 2014.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UFC’s Freedom 250 Draws 17 Million Viewers

The event was available exclusively on Paramount+. 

White Says Never Again After White House Fight: ‘I Can’t Afford It’

The MMA promotion also distanced itself from staging future events outdoors. 

UFC Freedom 250 Goes Off Despite Political and Weather Drama

UFC’s “one-of-one” White House event happened. 

Eric Trump Accused of Seeking UFC Fight Intel, Calls It ‘Fake’

A prominent announcer posted, and then deleted, the damning exchange.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.