• Loading stock data...
Monday, September 1, 2025
The biggest names in sports media. All in one room. Get your ticket now!

UEFA Women’s Euros Could Draw Record Crowds

  • Around 500,000 tickets have been sold for the UEFA Women’s European Championship.
  • The 2017 edition in Netherlands had a record 240,000 fans.
Womens-Euro
UEFA EURO 2022

After a one-year pandemic-related delay, the 2022 UEFA Women’s European Championship begins Wednesday.

Around 500,000 tickets have been sold, more than doubling the record 240,000 fans who attended the 2017 edition in the Netherlands. 

  • This year’s competition takes place in England, marking the first time the country has held a women’s soccer tournament since 2005. 
  • The 31 games will be held at 10 stadiums across nine cities.

English soccer’s Football Association expects the 16-team tournament to be “the biggest women’s European sport event in history,” generating an estimated $65 million in revenue — nearly four times as much as the last tournament — due to higher ticket sales and media and commercial rights.

Last year, UEFA announced it would double its prize fund for the tournament to $18.75 million and include guaranteed payments for each team. The competition’s sponsors include Adidas, Nike, Visa, and Heineken.

The tournament will air in 195 territories and is expected to bring in more than 250 million viewers, up from 178 million in 2017. BeIN Sports and ESPN will broadcast in the majority of countries, with BBC holding rights in the United Kingdom.

Record Attendance

The influx of fans for the women’s tournament comes as no surprise. Barcelona twice broke the world’s attendance record for a women’s game in April. Club attendance records were also broken in France and England last season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dallas Wings

WNBA Teams Desperate to Expand Rosters Amid ‘Extreme Hardship’ 

The Wings are scrambling to field eight players Friday night.
Candace Parker

Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming

Her WNBA peers say she made the blueprint for earning off the court.
Breanna Stewart

Breanna Stewart’s Injury Meant Rare Presence at WNBA CBA Talks

Stewart “makes the league sit up straight,” the union director told FOS.
Dawn Staley

Dawn Staley Says She Would Have Left South Carolina for Knicks

Staley says she would have made the NBA leap “for women.”

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.
August 26, 2025

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.
August 26, 2025

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.
August 21, 2025

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.