• Loading stock data...
Friday, February 6, 2026

U.S. Women’s Open Closes Gap With $10M Purse

  • The purse is a $4.5 million increase compared to last year’s tournament.
  • The winner of this year’s U.S. Women’s Open will take home only $1.8 million.
Kyle Terada-USA TODAY Sports

The 2022 U.S. Women’s Open at Pine Needles Lodge & Golf Club in Southern Pines, North Carolina, is setting a standard in gender pay equality. 

The four-day event will have a record $10 million purse up for grabs, a $4.5 million increase compared to last year’s tournament at The Olympic Club in San Francisco.  

Increasing the purse is a step to closing the gender pay gap, but players like Lydia Ko say “there’s still a ways to go.” 

  • The men’s 2021 U.S. Open purse was $12.5 million. Winner John Rahm took home $2.3 million. 
  • The 2022 Masters at Augusta National had a purse of $15 million, up from $11 million in 2021.
  • The winner of this year’s U.S. Women’s Open will take home only $1.8 million. 

The boosted purse comes after the USGA and non-profit organization ProMedica agreed to a long-term partnership in January that included presenting- partner rights and elevating the U.S. Women’s Open purse. The deal also requires the purse to reach $12 million by 2026. 

Growing Popularity 

The total number of golfers worldwide has reached 66.6 million — up from 61 million five years ago. No segment has seen as much growth since the pandemic began in March 2020 than female golfers, per the National Golf Foundation.

The percentage of women on courses hit 25% in 2021, up from 19% 10 years ago. In 2021, girls made up 35%, or 1.1 million, of junior golfers, compared to 15% in 2000.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 25, 2024; Detroit, MI, USA; North Carolina Tar Heels quarterback Drake Maye poses with NFL commissioner Roger Goodell after being selected by the New England Patriots as the No. 3 pick in the first round of the 2024 NFL Draft at Campus Martius Park and Hart Plaza.

Drake Maye Is First Super Bowl Quarterback From NIL Era

The brand deal-savvy quarterback was fiercely loyal to UNC.
Rory McIlroy hits the ball during the Golf Channel Games at Trump National Golf Club on December 17, 2025, in Jupiter, Florida.

WTGL? More Influencers? Inside Golf Channel’s Future Without NBC

The network is officially split from the NBC Sports family.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.

Featured Today

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Jan 4, 2026; Paradise, Nevada, USA; Charles Woodson (left) and JT the Brick aka John Tournour attend the game between the Las Vegas Raiders and the Kansas City Chiefs at Allegiant Stadium.
exclusive

Charles Woodson Chooses His Liquor Brand Over Browns Owner Stake

“I thought I was going to be a proud owner of the Browns.”
February 3, 2026

Cristiano Ronaldo Skips Game to Express Displeasure With Saudi PIF

He’s never won a Saudi title since joining in late 2022.
Dec 28, 2025; Washington, District of Columbia, USA; Washington Wizards mascot G-Wiz on the court against the Memphis Grizzlies during the second half at Capital One Arena.
February 4, 2026

Lakers Center Suspended for Pushing Wizards Mascot

The mascot was not injured after the incident.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 3, 2026

Lindsey Vonn Says She’ll Ski at Olympics Despite Tearing ACL Last Week

Vonn suffered the injury in a Jan. 30 crash.
February 2, 2026

Everything You Need to Know About the WBC Insurance Controversy

WBC insurance is reportedly more expensive this year.
February 2, 2026

Rybakina Defends Once-Banned Coach After Australian Open Win

Vukov was issued a one-year suspension by the WTA in 2025.
Jan 30, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain celebrates his victory over Alexander Zverev of Germany in the semifinals of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.
February 1, 2026

Alcaraz Wins Australian Open, Becomes Youngest Man to Win Grand Slam

Alcaraz has won seven Grand Slam titles.