Friday, July 17, 2026

U.S. Open Begins at Shinnecock With Smaller Crowds, Plenty of Traffic

The U.S. Open teed off Thursday at Shinnecock Hills Golf Club, where the setting is a little quieter than recent editions of the championship.

Bill Streicher-Imagn Images

SOUTHAMPTON, N.Y. — The U.S. Open teed off Thursday with a fog-delayed first round at Shinnecock Hills Golf Club, where the setting is a little quieter than recent editions of the championship.

U.S. Open tickets have not sold out for any round—practice or competition. The USGA made about 21,000 tickets available for purchase per day. If there is a sellout on the weekend, total capacity will be capped at less than 30,000 per day, including volunteers, vendors, and other staffers.

More than 200,000 fans attended the 2024 and 2025 U.S. Opens at Pinehurst No. 2 in North Carolina and Oakmont Country Club outside Pittsburgh, respectively, with crowds of roughly 40,000 fans on peak days. In 2023, daily crowd sizes were around 23,000 fans at Los Angeles Country Club, which did not have the bandwidth for a larger footprint.

Large crowds followed Rory McIlroy’s group in the morning wave and Bryson DeChambeau’s in the afternoon, but many grandstands were less than full throughout the day.

Perhaps the Long Island fans will get rowdier over the weekend, but so far there have been no poor behavior issues like what happened just 60 miles south at Bethpage Black during the Ryder Cup in September.

“I never know what to expect,” 2025 U.S. Ryder Cup captain Keegan Bradley said after shooting even par in the first round. “I would understand if they were upset, but I didn’t get any of that.”

“I thought they were great,” Sam Burns said after shooting a one-over-par 71. “Honestly, I feel there’s so much going on that we’re so focused on just trying to survive out there.”

Air It Out

The smaller contingent of fans on site this week certainly hasn’t slowed down the heavy traffic in the Hamptons, which some attendees are paying a premium to avoid.

Blade—the official helicopter service provider for the 2026 U.S. Open—has been selling helicopter rides from New York City to Shinnecock for $1,480 per person on its 6-seater Xcel: Bell 407 choppers. The roughly 80-mile trek takes about 40 minutes in the air.

There is also a $645 option for a 10-minute journey from the East Hampton Airport for those willing to pay up to avoid the 15-mile drive to the golf course.

Meanwhile, a temporary stop on the Long Island Railroad (LIRR) has been built just across the street from Shinnecock, just like the last time the U.S. Open was held at the course in 2018. A pedestrian bridge allows fans to walk over the busy Southampton bypass and directly into the course.  

The number of trains stopping at Shinnecock during the U.S. Open has doubled since 2018 to roughly 170.

Pamela Smith-Imagn Images

Summertime in the Hamptons

The Hamptons are filled with plenty of hundred-million-dollar houses, often second and third homes for their wealthy owners, but the luxury rental market during the U.S. Open has been softer than some within the industry initially expected.

Competition with the ongoing World Cup in the U.S. likely contributed to lower demand—not to mention the Knicks’ run to the NBA Finals, which led to Thursday’s parade in New York City,

“I think a lot of marketing budgets kind of got allocated to those major events,” Bryan Fedner, co-founder and co-CEO of StayMarquis, told Front Office Sports.

The Hamptons-based luxury rental company worked with the USGA (albeit in an unofficial capacity) to create a dedicated website for booking accommodations around the U.S. Open, used by everyone from players to executives to tournament staff.

In total, StayMarquis had 222 bookings, representing about 25% of the market share in the area. Its highest value booking was $150,000.

While the overall rental market demand wasn’t as high as it was around the Ryder Cup, U.S. Open week revenue is surpassing July 4 bookings for StayMarquis—annually the busiest time of the year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 17, 2026; Southport, ENG; Bryson DeChambeau reacts after making a birdie on the 18th hole during the second round of The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images

Bryson DeChambeau Rules Violation Creates Chaos at The Open

DeChambeau was assessed a two-stroke penalty after the second round.
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Fans gather in Madrid - Madrid, Spain - July 14, 2026 Spain fans celebrate at the fan zone in the Plaza de Colon after the match as Spain qualify for the World Cup final

Bull to Bullfighter: How Spain Built a World Cup Powerhouse

The country’s transformation to national juggernaut is unprecedented.
Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Atlanta Stadium, Atlanta, Georgia, U.S. - July 15, 2026 Argentina's Lionel Messi wipes his face as coach Lionel Scaloni gives instructions to his players during a hydration break

How This World Cup Will—and Won’t—Change Sports

The tournament will be remembered for hydration breaks, ticketing, and ref tech.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.
July 17, 2026

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further in to a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At The Open, alcohol sales start at 10 a.m. each day.