• Loading stock data...
Friday, March 27, 2026
    More
    Quick Hits

    Ads Creep Back

    By
    Nov 02, 2020 | 09:32 pm
    UPDATED Nov 02, 2020 | 10:35 pm
    TV cameras
    Billy Hardiman-USA TODAY Sports

    Third quarter TV ad spending was down 8% year-over-year, compared to the 31% year-over-year decline in the second quarter when sports shut down due to the pandemic. The rebound was in part because the NBA, NHL and MLB returned to action.

    With the Tokyo Olympics next summer and the 2020-21 NBA season looking to start as soon as next month, ad recovery may not be out of reach — especially since sports programs account for more than 20% of TV ad spending in the U.S. 

    New Advertising Money

    • Streaming services have tripled their ad spending this year. 
    • DoorDash has bumped up its spending 14%.
    • Microsoft Office has spent $174 million on TV ads, up from none last year.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Bettors Target ‘Microbets’ With Suits Against FanDuel, DraftKings
    Plaintiffs’ losses range from $170,000 to more than $1.8 million.
    Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
    by

    Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit
    Nicklaus takes back ownership of marks like the iconic Golden Bear.
    Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
    by

    Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers
    ESPN averaged 989,000 viewers for Tuesday’s TGL finale.
    Mar 26, 2026; Milwaukee, Wisconsin, USA; Milwaukee Brewers designated hitter Christian Yelich (22) greets teammates during team introduction before Opening Day against the Chicago White Sox at American Family Field. Mandatory Credit: Benny Sieu-Imagn Images
    by

    Brewers Reveal $20M Hit After RSN Exit
    Team owner Mark Attanasio says the club is still financially healthy.

    Featured Today

    Maxime Vachier Lagrave
    by

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
    March 18, 2026

    AI College Recruiting Reels Aren’t Fooling Scouts
    College coaches and recruiters are way ahead of cheating athletes.
    March 7, 2026

    Alex Eala Has Become One of the Biggest Draws in Tennis
    Eala will face Coco Gauff in the third round at Indian Wells.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.