• Loading stock data...
Thursday, April 2, 2026
    More
    Quick Hits

    Ads Creep Back

    By
    Nov 02, 2020 | 09:32 pm
    UPDATED Nov 02, 2020 | 10:35 pm
    TV cameras
    Billy Hardiman-USA TODAY Sports

    Third quarter TV ad spending was down 8% year-over-year, compared to the 31% year-over-year decline in the second quarter when sports shut down due to the pandemic. The rebound was in part because the NBA, NHL and MLB returned to action.

    With the Tokyo Olympics next summer and the 2020-21 NBA season looking to start as soon as next month, ad recovery may not be out of reach — especially since sports programs account for more than 20% of TV ad spending in the U.S. 

    New Advertising Money

    • Streaming services have tripled their ad spending this year. 
    • DoorDash has bumped up its spending 14%.
    • Microsoft Office has spent $174 million on TV ads, up from none last year.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Chicago Sky Sell Picks to Protect Team from WNBA Expansion Draft
    The Sky will still have three picks in the draft.
    Dec 22, 2024; Paradise, Nevada, USA; NFL line judge Robin DeLorenzo (134) gestures during the game between the Jacksonville Jaguars and the Las Vegas Raiders Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
    by

    Fired Female NFL Ref Sues League for Unfair Treatment
    Robin DeLorenzo is accusing the NFL of gender-based scrutiny.
    Nov 23, 2025; Green Bay, Wisconsin, USA; Green Bay Packers defensive end Micah Parsons (1) celebrates after sacking Minnesota Vikings quarterback J.J. McCarthy (9) (not pictured) during the game at Lambeau Field. Mandatory Credit: Jeff Hanisch-Imagn Images
    by

    As Concussions Rise, NFL Shifts Focus to Face Masks
    The league is looking to improve an oft-overlooked piece of equipment.
    by

    McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times
    McAfee is a fan of Jason Kelce’s role at Augusta National.

    Featured Today
    by

    ‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch
    Inside “the largest team shop for a team that doesn’t exist.” 
    Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 28, 2026

    March Madness Coaches Debate ‘Blueblood’ in NIL Era
    The term’s meaning was up for debate at men’s March Madness.
    Maxime Vachier Lagrave
    March 25, 2026

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.