• Loading stock data...
Tuesday, May 6, 2025
    More
    Quick Hits

    Ads Creep Back

    By
    Nov 02, 2020 | 09:32 pm
    UPDATED Nov 02, 2020 | 10:35 pm
    TV cameras
    Billy Hardiman-USA TODAY Sports

    Third quarter TV ad spending was down 8% year-over-year, compared to the 31% year-over-year decline in the second quarter when sports shut down due to the pandemic. The rebound was in part because the NBA, NHL and MLB returned to action.

    With the Tokyo Olympics next summer and the 2020-21 NBA season looking to start as soon as next month, ad recovery may not be out of reach — especially since sports programs account for more than 20% of TV ad spending in the U.S. 

    New Advertising Money

    • Streaming services have tripled their ad spending this year. 
    • DoorDash has bumped up its spending 14%.
    • Microsoft Office has spent $174 million on TV ads, up from none last year.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
    by

    João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..
    The Brazilian is forgoing a management team in favor of his parents.
    Jul 16, 2024; Los Angeles, California, USA; Seattle Storm forward Nneka Ogwumike (3) shoots the ball against LA Sparks forward Dearica Hamby (5) and LA Sparks forward Rickea Jackson (2) in the second half at Crypto.com Arena.
    by

    ‘We’ve Been Aggressive’: WNBPA Director on CBA Negotiations
    Priorities include improved salaries and more accessible maternity benefits.
    by

    How Larry Collmus Became the Longest-Running Kentucky Derby Caller
    Collmus will call his 15th straight Derby on NBC.
    Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) and Los Angeles Lakers forward LeBron James (23) leave a court after defeating the Minnesota Timberwolves 94-85 in game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.
    by

    The Lakers Failed to Cash In on Luka Dončić Heist
    After winning the trade of the century, the Lakers were bounced early.

    Featured Today

    Athlos
    by

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Pro Refs Get Offered Free Lasik for Better Calls. Some Took It
    Some pro officials have sprung for the offer for free corrective surgery.
    Mint juelps
    May 3, 2025

    Inside the 120,000-Cup Mint Julep Frenzy of Kentucky Derby Weekend
    The official cocktail at Churchill Downs costs $22—or $5,000.
    Apr 25, 2025; Los Angeles, California, USA; Pittsburgh Pirates starting pitcher Paul Skenes (30) pitches during the first inning against the Los Angeles Dodgers at Dodger Stadium
    April 30, 2025

    The Pirates Are Struggling, But Paul Skenes Fever Is Still Spreading
    The 22-year-old pitcher is (finally) giving Pittsburgh something to cheer for.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.