Tuesday, July 7, 2026
    More
    Athletes

    Travis Hunter Signs NIL Deal With United Airlines

    By
    Sep 08, 2024 | 04:27 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Ron Chenoy-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: United Airlines

    The deal: Colorado’s dual-threat cornerback and wide receiver is partnering with United Airlines to promote its new flight routes between popular college towns. Hunter (above), a projected top pick in the 2025 NFL draft, will appear in social media spots throughout the season, and he released his first post for the partnership recently with a video on Instagram. 

    Last season, United Airlines partnered with former USC quarterback Caleb Williams, who was picked No. 1 overall in the 2024 NFL draft by the Bears. Hunter is fourth on On3’s NIL 100 with a valuation of $2.7 million.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap
    The $20.5 million rev-share cap was a new floor for roster costs.
    Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
    by

    Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement
    Schools are still going above the revenue-sharing cap.
    by

    NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’
    The NBC broadcaster said the college basketball product has never been better.
    Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
    by

    NBA Draft Highlights College Basketball’s NIL Boom
    The first 20 players selected on Tuesday all played in college.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

    0:00

    Featured Today

    ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
    by

    Inside the Spectacle and Science of MLB Fireworks
    Postgame fireworks are lighting up baseball for America250.
    Kansas City Chiefs
    July 1, 2026

    NFL Teams Push to Turn Futbol Fans Into Football Devotees
    NFL teams are courting international soccer fans during their World Cup visits.
    June 26, 2026

    What We Saw Traveling the U.S. for the World Cup Group Stage
    The knockout stage begins Sunday.
    June 26, 2026

    In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together
    Stadium watch parties now rival home-game experiences.
    June 25, 2026

    Italian Americans Have Severe World Cup FOMO
    Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

    More in Athletes
    Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.
    by

    Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension
    Jokić is eligible for the richest deal in NBA history next summer.
    July 2, 2026

    Alex Ovechkin Will Return to Washington for One More Season
    The one-year contract extension is based heavily on an appearance incentive.
    July 4, 2026

    Serena Williams Withdraws From Wimbledon With Knee Injury
    Williams lost to Maya Joint in her singles return Tuesday.
    Sponsored

    Josh Childress: Why Now Is the Time for NBA Expansion
    Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
    Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
    June 30, 2026

    Cathy Engelbert Responds to Alyssa Thomas’s Callout
    Thomas received a Flagrant 2 foul and one-game suspension last week.
    Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.
    June 30, 2026

    Serena Williams Loses in Return to Singles at Wimbledon
    It was her first singles match since the 2022 US Open.
    June 29, 2026

    Unrivaled Lands Two International Stars Amid Project B Battle
    Unrivaled also signed Canadian forward Bridget Carleton.
    June 25, 2026

    Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp
    McGrady is bringing back a piece of basketball history.