• Loading stock data...
Sunday, December 28, 2025
    More
    Athletes

    Travis Hunter Signs NIL Deal With United Airlines

    By
    Sep 08, 2024 | 04:27 pm
    UPDATED Sep 23, 2024 | 05:01 pm
    Ron Chenoy-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Travis Hunter
    • Sport: Football
    • School: Colorado
    • Brand: United Airlines

    The deal: Colorado’s dual-threat cornerback and wide receiver is partnering with United Airlines to promote its new flight routes between popular college towns. Hunter (above), a projected top pick in the 2025 NFL draft, will appear in social media spots throughout the season, and he released his first post for the partnership recently with a video on Instagram. 

    Last season, United Airlines partnered with former USC quarterback Caleb Williams, who was picked No. 1 overall in the 2024 NFL draft by the Bears. Hunter is fourth on On3’s NIL 100 with a valuation of $2.7 million.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Oct 11, 2025; Columbia, Missouri, USA; Missouri Tigers defensive end Damon Wilson II (8) celebrates after recovering a fumble during the second half against the Alabama Crimson Tide at Faurot Field at Memorial Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images
    by

    Georgia, Ex-Football Player Suing Each Other in NIL Dispute
    Star DE Damon Wilson transferred to Missouri after two years at Georgia.
    Dec 6, 2025; Atlanta, GA, USA; Georgia defensive back Jacorey Thomas (20) makes a tackle on Alabama wide receiver Germie Bernard (5) at Mercedes-Benz Stadium.
    by

    The Year Schools Paid Their Players
    Players earned millions more than ever before.
    Oklahoma Sooners wide receiver Isaiah Sategna III (5) smiles as he scores a touchdown during a college football game between the University of Oklahoma Sooners (OU) and the LSU Tigers at Gaylord Family Ð Oklahoma Memorial Stadium in Norman, Okla., Saturday, Nov. 29, 2025. Oklahoma won 17-13.
    by

    Athlete Advocacy Group Proposes College Sports CBA
    More conference administrators have endorsed collective bargaining.
    Nov 12, 2025; Washington, DC, USA; Democratic House Leader Hakeem Jeffries, center, House Minority Whip Katherine Clark (D-Mass.), left, and Rep. Pete Aguilar (D-CA), right, the chair of the House Democratic Caucus, lead Democrat house members down the steps to a press conference at the United States Capitol as members return after a 54-day break, before House lawmakers take up legislation that would end the longest government shutdown in American history and vote on the Senate-passed spending deal..
    by

    How the SCORE Act Vote Fell Apart 
    A vote on the SCORE Act has now been delayed twice due to a lack of support.

    Featured Today

    Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
    by

    Hockey Needed Some Virality. Then Came ‘Heated Rivalry’
    No one was prepared for the Canadian show’s smash success.
    Rob Manfred
    exclusive
    December 23, 2025

    MLB Teams Fear League Will Pick Winners and Losers in Tech
    One company under consideration was founded by a top MLB exec’s uncle.
    December 23, 2025

    What It Takes to Pull Off Florida’s First Outdoor NHL Game
    The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
    December 14, 2025

    How Pickleball Became One Massive Private-Equity Rollup
    Pickleball roads lead back to billionaire Tom Dundon.

    More in Athletes
    Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers two-way player Shohei Ohtani acknowledges the crowd during the World Series championship parade at downtown Los Angeles
    by

    It Was the Year of Shohei Ohtani (Again)
    The two-way superstar has a massive year on and off the field.
    Sep 7, 2025; Anaheim, California, USA; Athletics left fielder Tyler Soderstrom (21) is greeted by teammates after hitting a home run against the Los Angeles Angels during the seventh inning at Angel Stadium.
    December 26, 2025

    A’s $86 Million Soderstrom Contract Is the Richest in Team History
    The team agreed to a seven-year, $86 million deal with Tyler Soderstrom.
    Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
    December 27, 2025

    The Year of A’ja Wilson
    No one in basketball had a bigger year.
    Sponsored

    The Hidden Tech Behind Every Touchdown
    Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
    Dec 25, 2025; San Francisco, California, USA; Dallas Mavericks guard Klay Thompson (left) greets Golden State Warriors guard Stephen Curry (right) before the game at Chase Center.
    December 26, 2025

    Sneaker Free Agent Curry Wore Thompson’s Shoe On Christmas
    Curry and Under Armour broke up after 12 years in November.
    Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) and Jannik Sinner (ITA) poses for a photo after the final of mens singles at Billie Jean King National Tennis Center
    December 25, 2025

    The Year of Carlos Alcaraz and Jannik Sinner
    Novak Djokovic acknowledged that the duo are above the rest.
    Sep 27, 2025; San Jose, California, USA; Bay FC forward Racheal Kundananji (9) takes a shot on goal against the Utah Royals in the second half at PayPal Park.
    December 24, 2025

    Some Women’s Soccer Stars Wouldn’t Qualify Under NWSL’s New ‘Rodman Rule’
    Players oppose the policy and the union is planning to take action.
    Dec 21, 2025; Detroit, Michigan, USA; Detroit Lions cornerback Rock Ya-Sin (23) tackles Pittsburgh Steelers wide receiver DK Metcalf (4) during the fourth quarter at Ford Field.
    December 24, 2025

    DK Metcalf Will Lose More Than $45M After NFL Upholds Suspension
    The suspension voids $45 million in guaranteed money.