Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:
- Athlete: Travis Hunter
- Sport: Football
- School: Colorado
- Brand: United Airlines
The deal: Colorado’s dual-threat cornerback and wide receiver is partnering with United Airlines to promote its new flight routes between popular college towns. Hunter (above), a projected top pick in the 2025 NFL draft, will appear in social media spots throughout the season, and he released his first post for the partnership recently with a video on Instagram.
Last season, United Airlines partnered with former USC quarterback Caleb Williams, who was picked No. 1 overall in the 2024 NFL draft by the Bears. Hunter is fourth on On3’s NIL 100 with a valuation of $2.7 million.
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.](https://frontofficesports.com/wp-content/uploads/2025/02/USATSI_25429594_168416385_lowres-e1739674194139.jpg?quality=100&w=1024)
