Travis Hunter Signs NIL Deal With United Airlines

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

• Athlete: Travis Hunter
• Sport: Football
• School: Colorado
• Brand: United Airlines

The deal: Colorado’s dual-threat cornerback and wide receiver is partnering with United Airlines to promote its new flight routes between popular college towns. Hunter (above), a projected top pick in the 2025 NFL draft, will appear in social media spots throughout the season, and he released his first post for the partnership recently with a video on Instagram. 

Last season, United Airlines partnered with former USC quarterback Caleb Williams, who was picked No. 1 overall in the 2024 NFL draft by the Bears. Hunter is fourth on On3’s NIL 100 with a valuation of $2.7 million.