Wednesday, May 13, 2026

Topgolf Callaway Lowers Sales Expectations, Shares Drop

  • Shares for Topgolf Callaway fell 13% after its earnings report, its biggest drop since October 2020.
  • The company said it is still on track to open 11 new Topgolf venues this year.
Topgolf
Topgolf

Shares for Topgolf Callaway Brands Corp. have dropped the most since October 2020, following the company’s first quarters earnings report on Wednesday. 

The company reduced its profit forecast for this year, sending its stock into a 13% plunge, notes Bloomberg. Callaway also lowered its 2023 projection for same venue sales growth, but said it is still on track to open 11 new Topgolf venues this year.

“With the March banking crisis and what we believe is a trend towards many companies further reducing corporate spend, we viewed it as prudent to lower our balance of year corporate sales expectations versus our original budget,” said Topgolf Callaway Brands CEO and president Chip Brewer.  

Revenues for Callaway’s golf equipment segment decreased $24.3 million (5.2%) year-over-year for the quarter, while Q1 revenue for its Topgolf business shot up $81.5 million, a 25.3% year-over-year increase. 

Callaway bought Topgolf for $2.6 billion in March 2021, and rebranded its corporate name to emphasize the high-tech golf entertainment company. 

Despite the market’s negative reaction to Callaway’s earning report, the company remains well-positioned to capitalize on the growing participation of golf in the U.S. A recent study found 41.1 million Americans played golf in 2022, nearly 10 million more than 2016’s golf participation total.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Championship

Food Is Free at PGA Championship, but a Beer Starts at $15

The Championship+ all-inclusive ticket program debuted in 2021.
May 11, 2026; Newtown Square, Pennsylvania, Mark Geddes plays a shot the eighteenth hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.

The PGA Championship’s Prize-Money Balancing Act

Last year’s prize money was $19 million, up $500,000 from 2024.

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.

Featured Today

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.