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With the professional golf season in full swing, and the Masters just about a month away, an intriguing fashion trend has emerged on the course. Three players ranked inside the top 20 of the Official World Golf Ranking—Tommy Fleetwood, Justin Thomas, and Patrick Reed—are apparel free agents. The trio is throwing out the rule book on the sport’s typically sedate clothing scene.
Fleetwood (No. 3) has captured the biggest spotlight since splitting with longtime partner Nike at the end of 2025. The Englishman has been on a bit of a logo tour, sporting pro-shop gear from Pebble Beach Golf Links and Riviera Country Club during the PGA Tour’s stops there in February.
At this week’s Arnold Palmer Invitational, Fleetwood wore Sun Day Red polo during the opening round—his second time this year trying out the Tiger Woods–led brand that’s owned by TaylorMade, which supplies Fleetwood’s clubs and balls. He didn’t have a logo on his shirt during Friday’s second round.
Thomas (No. 14) also looks to be a newer free agent. After rehabbing a back injury, the two-time major champion made his first appearance of 2026 last week for the Atlanta Drive GC, his team in TGL—and Thomas wasn’t sporting the Greyson Clothiers wolf logo he’s repped since 2022. Thomas and Greyson have yet to publicly comment on the split and didn’t respond to a Front Office Sports request for confirmation.
Reed (No. 18) hit the open market after his abrupt exit from LIV Golf in January. Has he had been under the terms of Under Armour deals made by his former team, the 4Aces GC. The 2018 Masters winner has still been wearing UA shoes as he competes on the DP World Tour, and sported one of the brand’s polos on several occasions, including during the final round of the Qatar Masters that he won. But he’s also mixing it up: Reed has been wearing a black Moncler baseball cap that retails for $420.
Most golf-apparel contracts run through the end of a given calendar year, so it’s common to see some players sporting new gear each January if a deal has expired. Top players can easily command seven- or even eight-figure annual deals as soon as their prior deal has lapsed—which makes having three big-name golfers as free agents in March so unprecedented.
“I think for now, I’m in a situation where I am wearing things that I like and things that I want,” Fleetwood said last month after a TGL match. “And I think I haven’t had the freedom of trying tons of different things for a long time.”
Other brands Fleetwood has worn include Malbon, Lululemon, and Adidas—and he still wears Nike shoes. He’s also worn logos of his Tommy Fleetwood Academy youth golf program and Discovery Dunes, which is the Dubai golf community where he lives.
But TGL is where Fleetwood has gotten most creative—and gone a little off script. While TGL teams have logos, team members don’t compete in official uniforms like the Ryder Cup; instead, they wear matching colors while still sporting their respective brands and corporate logos.
Fleetwood, though, has fully embraced his team spirit—and given his club some free promotion—wearing Los Angeles Golf Club hats and polos made by Students Golf, an upstart apparel company LAGC has partnered with.
“That level of visible team branding hasn’t been common across TGL, and it offered a glimpse of what a more defined team uniform could look like in this format,” LAGC president Neal Hubman tells Front Office Sports. “It came together quickly. We’ve spent time understanding each player’s personal style, and this look felt authentic to Tommy. He genuinely liked it.”
The options are bountiful for Fleetwood, Thomas, and Reed, who can each continue to talk wtih suitors until they find a brand they want to settle down with, industry sources tell FOS. It’s also possible that the trio may already be close to new deals that are simply being finalized behind the scenes.
Major apparel companies such as Nike and Adidas will always be circling top players: Reed previously had a deal with Nike from 2018 to 2020; Justin Thomas was sponsored by Ralph Lauren from 2013 to 2021. But there are far more options now.
“If you’ve got an upstart brand, if you see some potential in it, it may be the gravitas of you as a player getting behind it [to] help grow the brand. Then, I think players now are certainly more apt to look at that as something almost fun to be involved in,” Ben Harrison, SVP of global golf at Sportfive, tells FOS.
Along with cash, many of those unconventional deals also come with company equity—like Jason Day’s deal with Malbon.
Any apparel companies looking to sign Fleetwood, Thomas, or Reed would be incentivized to launch a new partnership before the Masters, which begins Apr. 9 and is annually the most-watched tournament in golf. Will anyone have a fresh look at Augusta National?
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