• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Tonal’s Valuation Could Drop to $500M As Connected Fitness Fades

  • Five months after it was valued at $1.9 billion, Tonal’s valuation has fallen to $500 million as it seeks more funding.
  • Serena Williams and Stephen Curry are among investors in interactive at-home fitness company.
tonal home gym
Tonal

At-home fitness startup Tonal needs a reboot.

The company’s valuation peaked at $1.9 billion in September behind a $100 million funding round. Five months later, Bloomberg is reporting that company’s seeking funds at a valuation of $500 million or less.

Much of the decline can be attributed to the connected fitness trend fizzling — a post-pandemic reality that’s also challenging Peloton.

This news comes after Tonal cut 35% of its workforce last summer. Talk of a potential IPO has quieted in recent months, as well.

Tonal’s investors include LeBron James, Serena Williams, Mike Tyson, and Steph Curry. 

Peloton was in talks to acquire Tonal last year, per Bloomberg.

The leading reason an acquisition didn’t work out was that Peloton — which has failed to turn a profit for eight consecutive quarters — was looking to improve its cash position amid a continued restructuring.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.

Former Heat Security Guard Indicted in $2M Memorabilia Scheme

He is accused of stealing more than 400 game-worn jerseys and other memorabilia, prosecutors say.

WNBA Hits Sophie Cunningham With Fine Over Ref Criticism—Again

Cunningham was fined $500 in July for criticizing referees on a TikTok.

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.