Tom Brady Says His Sports Ownership Stakes Are About Mentorship

MIAMI — As Tom Brady’s sports ownership portfolio continues to grow, the seven-time Super Bowl champion insists he’s content taking laid-back leadership roles across the multiple professional teams he’s now part of.

“When I was on the field, it was much easier to influence the outcome of games,” Brady told Front Office Sports at an event for the E1 electric boat racing team he owns Thursday night, just as his Las Vegas Raiders were set to kick off their Week 10 NFL matchup against the Broncos in Denver. 

“Now, I just get to play more of a mentorship role and try to provide my insight wherever necessary to help us go out there and compete,” Brady said.

Team Brady was crowned champions of the inaugural E1 season in 2024, and it enters this weekend’s Season 2 finale in first place, in pole position to repeat as champions.

Alongside the Raiders and E1, Brady also has ownership stakes in the WNBA’s Las Vegas Aces, Major League Pickleball’s Las Vegas Night Owls, and English soccer club Birmingham City FC, as the NFL legend looks to stay competitive in retirement. 

“It’s been in my wheelhouse for a long time,” Brady said. “Fortunately, I love sports—all types of them. It just brings out the best in all of us, and the competitive stamina, the drive, the determination to succeed.”

That competitive drive has ruffled some feathers in the NFL, as Brady’s minority ownership stake in the Raiders (and particularly his involvement with the team’s football operations) has been a controversial topic, given his dual role as Fox’s lead game analyst.

But in E1, the three-time NFL MVP has happily leaned in to being the face of Team Brady, one of nine teams this season in the series, which also counts Rafael Nadal, LeBron James, and Didier Drogba among its celebrity team owners. “I love the competition,” Brady said. “And I love winning on the water.”

In July, Brady said during an appearance on Front Office Sports Today that his sports ownership strategy isn’t about the money. “I don’t look at it from a business standpoint,” he said. “I look at it from a purpose-driven standpoint.”

Brady has attended multiple E1 races this season and regularly appears in Team Brady’s social media content—although his personal promotion of the sport is often dependent on an event’s results. “If he doesn’t win a race, you won’t see anything on his socials about the race—E1 doesn’t exist,” series cofounder Alejandro Agag said earlier Thursday at Future of Sports: The Next Wave, an event cohosted by FOS. “He’s a very competitive guy.”

As Team Brady looks to win a second straight E1 title Saturday, Brady’s busy schedule will allow him to be on-site in Miami for part of the weekend—but likely not any potential trophy presentation—as he has to jet off to San Francisco to call the Rams-49ers game for Fox on Sunday afternoon. 

The long list of responsibilities isn’t bothering Brady, though, especially when there are more championships on the line. “I’ve been involved for a couple years with some great people,” he said. “Traveling around the world—[E1] is really a global sport—and seeing our team out there represent us in the best way has been amazing.”