Wednesday, July 8, 2026

Tom Brady Is Set for TV Debut This Fall. So What’s All the Talk About?

  • Tom Brady is set to join Fox Sports during the 2024 NFL season.
  • Current top analyst Greg Olsen’s future with the network is unclear.
Tom Brady wearing sunglasses.
Scott Taetsch-USA TODAY Sports

Greg Olsen is heading into his final NFL regular-season broadcast as the top game analyst for Fox Sports. Next year, Tom Brady is scheduled to take over the No. 1 position as part of his 10-year, $375 million contract, despite ongoing speculation that the seven-time Super Bowl champion is not serious about his next gig. 

With the move into the TV booth getting closer, more pundits are weighing in—including Brady himself. “I’ve got a big broadcasting job that’s going to start in September,” he said on his Let’s Go! podcast this week. “I’m already working hard on trying to make sure I’m ready for that opportunity, and I’m prepared mentally and emotionally for that challenge.” 

Devin McCourty, Brady’s former teammate with the New England Patriots, backed up that statement during an appearance on The Dan Patrick Show, saying people have told him that Brady has been studying and preparing for the broadcast booth.

Joe Buck, ESPN’s top NFL play-by-play announcer, who spent decades at Fox, said Brady has talked to intermediaries about working with him to get ready for his broadcasting debut. “Which I’m totally open to doing and would love to do,” Buck said on The Marchand and Ourand Sports Media Podcast

Meanwhile, longtime sports broadcaster Bob Costas recently chimed in on the matter, saying Brady would be better suited for the studio. “The level of preparation to work a game and what it takes to get the hang of it, it’s just an easier fit in the studio,” Costas told the New York Post.

The Olsen Dilemma

Olsen will call Fox’s playoff games this month but his future after that is unclear. His partner, top Fox play-play-play announcer Kevin Burkhardt, will likely be paired with Brady during the 2024 NFL season. Olsen, who celebrated Fox’s accomplishments in 2023 and said on X that he is “ready to do it again” in 2024, has also noted that he would be interested in interviewing for the head coaching vacancy at his former team, the Carolina Panthers.

Sources have told Front Office Sports media reporter Michael McCarthy that Fox brass would be happy to get a season or two out of Brady “before he sails off into the ranks of NFL owners.” (Brady’s deal to acquire a minority stake in the Las Vegas Raiders remains up in the air). If Olsen were to slide back into the No. 2 game analyst slot for Fox, he could theoretically return to the main booth if Brady were to leave.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.
Matt Miller ESPN
July 3, 2026

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images
July 3, 2026

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams lost to Maya Joint in three sets.
July 1, 2026; Santa Clara, California, U.S.; Malik Tillman of the U.S. celebrates scoring their second goal. Mandatory Credit: Carlos Barria-Reuters via Imagn Images
July 3, 2026

USMNT’s World Cup Ratings Continue to Surge

Fox and Telemundo are setting soccer viewership records.