Thursday, July 23, 2026

Tom Brady Is Set for TV Debut This Fall. So What’s All the Talk About?

  • Tom Brady is set to join Fox Sports during the 2024 NFL season.
  • Current top analyst Greg Olsen’s future with the network is unclear.
Tom Brady wearing sunglasses.
Scott Taetsch-USA TODAY Sports

Greg Olsen is heading into his final NFL regular-season broadcast as the top game analyst for Fox Sports. Next year, Tom Brady is scheduled to take over the No. 1 position as part of his 10-year, $375 million contract, despite ongoing speculation that the seven-time Super Bowl champion is not serious about his next gig. 

With the move into the TV booth getting closer, more pundits are weighing in—including Brady himself. “I’ve got a big broadcasting job that’s going to start in September,” he said on his Let’s Go! podcast this week. “I’m already working hard on trying to make sure I’m ready for that opportunity, and I’m prepared mentally and emotionally for that challenge.” 

Devin McCourty, Brady’s former teammate with the New England Patriots, backed up that statement during an appearance on The Dan Patrick Show, saying people have told him that Brady has been studying and preparing for the broadcast booth.

Joe Buck, ESPN’s top NFL play-by-play announcer, who spent decades at Fox, said Brady has talked to intermediaries about working with him to get ready for his broadcasting debut. “Which I’m totally open to doing and would love to do,” Buck said on The Marchand and Ourand Sports Media Podcast

Meanwhile, longtime sports broadcaster Bob Costas recently chimed in on the matter, saying Brady would be better suited for the studio. “The level of preparation to work a game and what it takes to get the hang of it, it’s just an easier fit in the studio,” Costas told the New York Post.

The Olsen Dilemma

Olsen will call Fox’s playoff games this month but his future after that is unclear. His partner, top Fox play-play-play announcer Kevin Burkhardt, will likely be paired with Brady during the 2024 NFL season. Olsen, who celebrated Fox’s accomplishments in 2023 and said on X that he is “ready to do it again” in 2024, has also noted that he would be interested in interviewing for the head coaching vacancy at his former team, the Carolina Panthers.

Sources have told Front Office Sports media reporter Michael McCarthy that Fox brass would be happy to get a season or two out of Brady “before he sails off into the ranks of NFL owners.” (Brady’s deal to acquire a minority stake in the Las Vegas Raiders remains up in the air). If Olsen were to slide back into the No. 2 game analyst slot for Fox, he could theoretically return to the main booth if Brady were to leave.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
kyle rudolph

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.
July 22, 2026

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.
July 23, 2026

Will World Cup Lead to More Afternoon Games?

The historic World Cup success shows a new approach to scheduling.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 22, 2026

Trail Blazers Slash Broadcast Team As Dundon Keeps Cutting Costs

The majority of Portland’s broadcast team has been laid off.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.
July 22, 2026

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.
July 22, 2026

Jays, Leafs Owner to Put Stake in Sports Empire Up for Sale

The dominant Canadian entity continues to make large-scale moves.
July 21, 2026

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.