Tuesday, July 28, 2026

Tom Brady Finally Got in the Fox Booth for a Football Game

  • Brady stepped into the booth for Fox’s coverage of the UFL championship game.
  • The former quarterback will become the network’s top NFL analyst this season.
Eric Canha-USA TODAY Sports

Tom Brady gave viewers their first look of his Fox broadcast future on Sunday during the UFL championship game. The seven-time Super Bowl–winning quarterback gave a few anodyne football takes, like the need for teams to move the ball forward instead of sideways. He presented the MVP trophy to Adrian Martinez after the former Nebraska and Kansas State QB led the Birmingham Stallions to a 25–0 championship win.

Brady first signed a 10-year, $375 million contract with Fox back in May 2022, but then he took a “gap year” that fueled intense speculation about whether he would ever actually go into broadcasting. He’s set to join the network’s No. 1 NFL crew in September. He’ll be paired with Kevin Burkhardt, taking the spot of former tight end Greg Olsen, a three-time Pro Bowler who has spent two seasons in the top seat. Olsen won an Emmy Award last month and said on Front Office Sports Today that he still wants to be a No. 1 analyst, whether that’s at Fox or another network.

The Patriots inducted Brady into their Hall of Fame on June 12, a date representing the six championships he won with the team and his No. 12 jersey. Not only was his number retired, but team owner Robert Kraft also said a 12-foot statue of Brady is coming sometime this season. Four days later, he was in St. Louis getting booed by former Rams fans—still sore over Super Bowl XXXVI and its association with the Patriots’ videotaping scandal—as he presented the MVP trophy.

Brady’s gap year included visiting Fox studios, dining with execs, and picking the brains of top analysts.

“I believe I can provide a pretty unique perspective that I think a lot of people will really like. It’s going to be a lot of hard work. It’s going to be a lot of fun,” Brady told FOS earlier this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
Aug 22, 2025; Detroit, Michigan, USA; Fans gather at the 15th tee during the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort. Mandatory Credit: Aaron Doster-Imagn Images

LIV Golf to Cancel $40M Season Finale in Michigan

LIV Michigan had been scheduled for Aug. 27–30.

NFL’s Next Commissioner: 11 Possible Roger Goodell Successors

NFL owners eventually will need a successor to Roger Goodell, just not yet.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 25, 2026; Chicago, Illinois, USA; Team Spoon center Jonquel Jones (35) holds the All Star MVP trophy during the 2026 WNBA All Star Game at United Center.

WNBA All-Star Game Draws 3.2 Million Viewers

Caitlin Clark missed last year’s game, but was healthy this year.
Feb 4, 2026; San Francisco, CA, USA; Carolina Panthers former receiver Steve Smith Sr. on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 28, 2026

Steve Smith Slated for ESPN Studio Role

The former All-Pro receiver has been with NFL Network since 2017.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder
July 27, 2026

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
July 24, 2026

Paramount Takeover of Warner Bros. Could Be Delayed Until June 2027

The delays and costs continue to mount.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion
July 24, 2026

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.