Saturday, June 13, 2026

Tom Brady Finally Got in the Fox Booth for a Football Game

  • Brady stepped into the booth for Fox’s coverage of the UFL championship game.
  • The former quarterback will become the network’s top NFL analyst this season.
Eric Canha-USA TODAY Sports

Tom Brady gave viewers their first look of his Fox broadcast future on Sunday during the UFL championship game. The seven-time Super Bowl–winning quarterback gave a few anodyne football takes, like the need for teams to move the ball forward instead of sideways. He presented the MVP trophy to Adrian Martinez after the former Nebraska and Kansas State QB led the Birmingham Stallions to a 25–0 championship win.

Brady first signed a 10-year, $375 million contract with Fox back in May 2022, but then he took a “gap year” that fueled intense speculation about whether he would ever actually go into broadcasting. He’s set to join the network’s No. 1 NFL crew in September. He’ll be paired with Kevin Burkhardt, taking the spot of former tight end Greg Olsen, a three-time Pro Bowler who has spent two seasons in the top seat. Olsen won an Emmy Award last month and said on Front Office Sports Today that he still wants to be a No. 1 analyst, whether that’s at Fox or another network.

The Patriots inducted Brady into their Hall of Fame on June 12, a date representing the six championships he won with the team and his No. 12 jersey. Not only was his number retired, but team owner Robert Kraft also said a 12-foot statue of Brady is coming sometime this season. Four days later, he was in St. Louis getting booed by former Rams fans—still sore over Super Bowl XXXVI and its association with the Patriots’ videotaping scandal—as he presented the MVP trophy.

Brady’s gap year included visiting Fox studios, dining with execs, and picking the brains of top analysts.

“I believe I can provide a pretty unique perspective that I think a lot of people will really like. It’s going to be a lot of hard work. It’s going to be a lot of fun,” Brady told FOS earlier this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

USMNT Gets Dream World Cup Opener in Los Angeles

The opener was as electric and decisive as the U.S. hoped.

Trump Administration Signs Off on Paramount-WBD Merger

The DOJ blessed the highly controversial pact Friday. 
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Apr 4, 2024; New York, New York, USA; New York Knicks executive chairman James Dolan sits court side during the first quarter against the Sacramento Kings at Madison Square Garden

The Knicks Keep Winning. James Dolan Keeps Beefing

The Knicks owner continues his streak of high-profile feuds.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Jun 10, 2026; New York, New York, USA; New York Knicks forward Og Anunoby (8) scores on a rebound against San Antonio Spurs guard Dylan Harper (2) in the fourth quarter during game four of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images

Epic Knicks Game 4 Comeback Drew 20.9 Million ABC Viewers

The instant classic extends a heady viewership run for ABC . 
Jun 7, 2026; Paris, France; Alexander Zverev of Germany kisses the trophy after winning the men’s singles final against Flavio Cobolli of Italy on day 15 at Stade Roland Garros. Mandatory Credit: Susan Mullane-Imagn Images
June 12, 2026

French Open Finals Ratings Fall Without Star Power

The men’s final dropped 25% from 2025.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Atlanta, GA - March 7, 2026 - Turner Studios: Shaquille O'Neal , Ernie Johnson, Kenny Smith, and Charles Barkley during the 2026 NBA marketing campaign featuring Inside the NBA on ESPN.
June 12, 2026

Burke Magnus: ‘Inside the NBA’ Was ESPN’s ‘Missing Piece’

ESPN has been thrilled with the studio show’s NBA Finals debut.
Jun 10, 2026; New York, New York, USA; New York Knicks guard Jalen Brunson (11) controls the ball against San Antonio Spurs guard De'aaron Fox (4) during the fourth quarter of game four of the 2026 NBA Finals at Madison Square Garden
June 11, 2026

Leagues and Networks Are Going All In on America250

Celebrations include jersey patches, special uniforms, and dedicated programming.
Jun 8, 2026; New York, New York, USA; San Antonio Spurs forward Victor Wembanyama (1) shoots the ball as New York Knicks center Karl-Anthony Towns (32) defends during game three of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
June 10, 2026

NBA Finals Game 3 Draws 23.8M Viewers, Most Since 2017

Game 3 marked the most-watched TV program since the Super Bowl.
FILE PHOTO: U.S. House Judiciary Committee Ranking Member Jamie Raskin (D-MD) speaks at a House Judiciary Committee hearing on "Oversight of the Department of Homeland Security" on the day U.S. Homeland Security Secretary Kristi Noem testifies, on Capitol Hill in Washington, D.C., U.S., March 4, 2026.
June 10, 2026

Lawmakers Pressure NFL Over Cost of Games at House Hearing

Lawmakers again examine the league’s impacts upon consumers.