• Loading stock data...
Wednesday, April 16, 2025

Tom Brady Finally Got in the Fox Booth for a Football Game

  • Brady stepped into the booth for Fox’s coverage of the UFL championship game.
  • The former quarterback will become the network’s top NFL analyst this season.
Eric Canha-USA TODAY Sports

Tom Brady gave viewers their first look of his Fox broadcast future on Sunday during the UFL championship game. The seven-time Super Bowl–winning quarterback gave a few anodyne football takes, like the need for teams to move the ball forward instead of sideways. He presented the MVP trophy to Adrian Martinez after the former Nebraska and Kansas State QB led the Birmingham Stallions to a 25–0 championship win.

Brady first signed a 10-year, $375 million contract with Fox back in May 2022, but then he took a “gap year” that fueled intense speculation about whether he would ever actually go into broadcasting. He’s set to join the network’s No. 1 NFL crew in September. He’ll be paired with Kevin Burkhardt, taking the spot of former tight end Greg Olsen, a three-time Pro Bowler who has spent two seasons in the top seat. Olsen won an Emmy Award last month and said on Front Office Sports Today that he still wants to be a No. 1 analyst, whether that’s at Fox or another network.

The Patriots inducted Brady into their Hall of Fame on June 12, a date representing the six championships he won with the team and his No. 12 jersey. Not only was his number retired, but team owner Robert Kraft also said a 12-foot statue of Brady is coming sometime this season. Four days later, he was in St. Louis getting booed by former Rams fans—still sore over Super Bowl XXXVI and its association with the Patriots’ videotaping scandal—as he presented the MVP trophy.

Brady’s gap year included visiting Fox studios, dining with execs, and picking the brains of top analysts.

“I believe I can provide a pretty unique perspective that I think a lot of people will really like. It’s going to be a lot of hard work. It’s going to be a lot of fun,” Brady told FOS earlier this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Draft Draws 1.25M Viewers, Second-Best Behind 2.45M Last Year

Paige Bueckers was the No. 1 pick in the WNBA draft.
Nico Harrison

Nico Harrison Defends Luka Trade, But No Cameras Allowed

Reporters were barred from publishing any recordings.
Steve Ballmer

Steve Ballmer Begs Trump Administration To Reverse Cuts to Education Research

The Clippers owner addressed a letter to Education Secretary Linda McMahon.

Super Bowl Champ Logan Ryan Almost Bought Into a French Soccer Team

Ryan’s story is perfectly representative of the trend in athlete ownership stakes.

Featured Today

Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.
April 7, 2025

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.

NBA Regular-Season Ratings Dip 2%, In Line With the NFL

The NFL also saw a 2% viewership decline last season.
April 14, 2025

NBA Play-In Tourney Gets Warriors Boost Before Move to Streaming

The Play-In Tournament will stream on Amazon Prime Video starting next season.
April 14, 2025

Masters Final Round Draws 12.7M Viewers, Golf’s Best Since 2018

The final round was the most-watched golf event in seven years.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
April 14, 2025

NHL Playoffs Face Ratings Risks With Canadian Focus, Original Six Absence

The field includes no U.S. Original Six teams and a heavy Canadian presence.
April 14, 2025

Trump’s FCC Pick Shakes Up Sports Cable, Owners Are Watching

Jerry Reinsdorf met with FCC chairman Brendan Carr amid a CHSN dispute.
Apr 11, 2025; Augusta, Georgia, USA; Rory McIlroy reacts after missing a putt on no. 18 during the second round of the Masters Tournament at Augusta National Golf Club.
April 11, 2025

Without Tiger Woods, ESPN’s First-Round Masters Viewership Drops 28%

Without Woods, ESPN averaged 2.3M Thursday vs. 3.2M last year with Tiger.
Dec 25, 2024; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (left) and Los Angeles Lakers forward LeBron James (right) talk before the game at Chase Center.
April 11, 2025

Potential Lakers-Warriors Playoff Series Could Be NBA Ratings Gold

There is less than one week left in the NBA regular season.