Saturday, July 25, 2026

Tom Brady Finally Got in the Fox Booth for a Football Game

  • Brady stepped into the booth for Fox’s coverage of the UFL championship game.
  • The former quarterback will become the network’s top NFL analyst this season.
Eric Canha-USA TODAY Sports

Tom Brady gave viewers their first look of his Fox broadcast future on Sunday during the UFL championship game. The seven-time Super Bowl–winning quarterback gave a few anodyne football takes, like the need for teams to move the ball forward instead of sideways. He presented the MVP trophy to Adrian Martinez after the former Nebraska and Kansas State QB led the Birmingham Stallions to a 25–0 championship win.

Brady first signed a 10-year, $375 million contract with Fox back in May 2022, but then he took a “gap year” that fueled intense speculation about whether he would ever actually go into broadcasting. He’s set to join the network’s No. 1 NFL crew in September. He’ll be paired with Kevin Burkhardt, taking the spot of former tight end Greg Olsen, a three-time Pro Bowler who has spent two seasons in the top seat. Olsen won an Emmy Award last month and said on Front Office Sports Today that he still wants to be a No. 1 analyst, whether that’s at Fox or another network.

The Patriots inducted Brady into their Hall of Fame on June 12, a date representing the six championships he won with the team and his No. 12 jersey. Not only was his number retired, but team owner Robert Kraft also said a 12-foot statue of Brady is coming sometime this season. Four days later, he was in St. Louis getting booed by former Rams fans—still sore over Super Bowl XXXVI and its association with the Patriots’ videotaping scandal—as he presented the MVP trophy.

Brady’s gap year included visiting Fox studios, dining with execs, and picking the brains of top analysts.

“I believe I can provide a pretty unique perspective that I think a lot of people will really like. It’s going to be a lot of hard work. It’s going to be a lot of fun,” Brady told FOS earlier this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How 6 World Cup Games Turned One Man Into a Philadelphia Legend

Jimmy King gave the inside look into Philadelphia’s World Cup.

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion
July 24, 2026

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
July 24, 2026

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Miami Beach, FL - January 31, 2020 - Miami Beach Convention Center: Mike Golic Jr (l), Mike Golic Sr, Trey Wingo and Drew Brees on the set of Golic and Wingo during Super Bowl LIV week. (Photo by Allen Kee / ESPN Images)
July 24, 2026

What The Golics Hope to Accomplish in ESPN Return

“The Golics” will debut on Aug. 3.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
Jul 22, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Connecticut Sun forward Diamond Miller (1) defends in the second half at Gainbridge Fieldhouse.
July 23, 2026

USA Today Updates Caitlin Clark Column After Backlash

Armour’s column was “clearly labeled as Opinion,” USA Today tells FOS.
July 23, 2026

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”