The MVP is a fan of NFTs.
Seven-time Super Bowl champion Tom Brady is launching Autograph, an NFT platform that will offer digital collectibles from superstars in sports and entertainment.
“Autograph will bring together some of the world’s most iconic names and brands with best-in-class digital artists to ideate, create, and launch NFTs and groundbreaking experiences to a community of fans and collectors,” 23-year-old co-founder and CEO Dillon Rosenblatt told CNN.
The platform will also offer live auctions, in-person experiences, and physical assets in addition to NFTs. It’s set to go live this spring with Brady and former MySpace owner Richard Rosenblatt as chairmen.
The board of directors includes DraftKings CEO Jason Robins and Golden State Warriors/Los Angeles Dodgers owner and Mandalay Entertainment CEO Peter Guber.
Brady’s teammate, Rob Gronkowski, became the first pro athlete to release his own set of NFTs. Gronk released his NFTs through a partnership with OpenSea and, in a matter of days, sold $1.6 million worth of the digital trading cards.
The NFL is considering an NFT-based product, too. Perhaps Brady and Gronk can show them the ropes.
![Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]](https://frontofficesports.com/wp-content/uploads/2026/07/USATSI_26781802_168422351_lowres-scaled-e1784132043881.jpg?quality=80&w=300)
