Sunday, June 7, 2026

Tom Brady Enters NFT Market with New Platform

  • The MVP is a big fan of NFTs.
  • The seven-time Super Bowl champion will be launching an NFT platform.
Dale Zanine-USA TODAY Sports/Design: Alex Brooks

The MVP is a fan of NFTs.

Seven-time Super Bowl champion Tom Brady is launching Autograph, an NFT platform that will offer digital collectibles from superstars in sports and entertainment. 

“Autograph will bring together some of the world’s most iconic names and brands with best-in-class digital artists to ideate, create, and launch NFTs and groundbreaking experiences to a community of fans and collectors,” 23-year-old co-founder and CEO Dillon Rosenblatt told CNN. 

The platform will also offer live auctions, in-person experiences, and physical assets in addition to NFTs. It’s set to go live this spring with Brady and former MySpace owner Richard Rosenblatt as chairmen.

The board of directors includes DraftKings CEO Jason Robins and Golden State Warriors/Los Angeles Dodgers owner and Mandalay Entertainment CEO Peter Guber. 

Brady’s teammate, Rob Gronkowski, became the first pro athlete to release his own set of NFTs. Gronk released his NFTs through a partnership with OpenSea and, in a matter of days, sold $1.6 million worth of the digital trading cards.

The NFL is considering an NFT-based product, too. Perhaps Brady and Gronk can show them the ropes.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Taking New $5B Stadium Plans Across State Line to Indiana

The decision arrived just four days after political inaction by Illinois leaders.

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.
Dec 20, 2025; Oxford, MS, USA; Eli Manning former Mississippi Rebels quarterback and NFL star visits the field prior to a game against the Tulane Green Wave at Vaught-Hemingway Stadium.

Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.
Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
September 13, 2024

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
August 13, 2024

Duael’s Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
August 11, 2024

Guardian Caps Have Arrived in the NFL

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Determined Noah Lyles Won Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.