• Loading stock data...
Thursday, April 24, 2025

TKO Stock Is Surging. A WWE, UFC, PBR Combo Event Is Next

Many corporate deals promise synergy, but never actually deliver it. TKO Group Holdings is looking to buck that trend by staging joint events involving its entire sports portfolio. 

David Yeazell-Imagn Images

Even before World Wrestling Entertainment and Ultimate Fighting Championship parent company TKO Group Holdings completes a planned expansion of its sports portfolio, a new event model is taking shape. 

TKO said Wednesday it will bring WWE, UFC, and Professional Bull Riders events to Kansas City’s T-Mobile Center over a five-day stretch in late April, initiating a new type of joint touring format for the organizations. The first “TKO Takeover,” as the company is calling it, is an early indicator of the planned integration of the restructured company.

Last fall, TKO and majority owner Endeavor said they would consolidate sports assets held by Endeavor, including On Location, PBR, and IMG, within TKO in a $3.25 billion deal. That effort is expected to close by the end of June, and perhaps within a matter of weeks. The Kansas City effort, however, is the beginning of a planned strategy in which TKO will pitch combined events to various arenas and stadiums, sports commissions, and tourism boards. 

As a result, the cumulative effect in many instances on a particular city could be similar to an all-star game or national-level competition in another major sport. The TKO Takeover will include sales of an all-in-one ticket bundle for the three events. On Location will be involved here, too, as it will sell VIP-level tickets and fan experiences for the weekend.

PBR will begin the Kansas City sequence on April 24, followed by a UFC Fight Night on April 26, and conclude with an installment of WWE’s Raw on April 28. WWE, UFC, and PBR will still stage some other events separately, depending on various schedules and business matters, but the effort beginning in Kansas City is clearly designed to show their combined power.   

“This is a unique opportunity to showcase these three premier properties in one city at the same time for the benefit of fans and visitors to the area,” said TKO EVP of event development and operations Peter Dropick.

TKO will disclose its fourth-quarter and full-year earnings for 2024 after the close of market activity Wednesday. The company’s stock has nearly doubled in value over the last year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NC State women's cross country

Judge Threatens to Reject $2.8 Billion House v. NCAA Settlement

The NCAA and power conferences could end up at trial.
Olympic rings

SafeSport Fires CEO Amid Scandal

Ju’Riese Colón was hired in 2019, two years after the agency’s founding.
Jul 20, 2022; Minneapolis, MN, USA; Everton defender Nathan Patterson (3) challenged by Minnesota United forward Luis Amarilla (9) in the first half at Allianz Field.

Everton Accelerates Rebound With Addition of Texans Minority Owner

Friedkin acquired Everton in December after a prolonged sale process.
Vancouver

PWHL Picks Vancouver for First Expansion Team

More than 19,000 fans attended a game in Vancouver in January.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
April 23, 2025

Green Bay Gears Up for One of the Most Distinct NFL Drafts..

Around 250,000 fans are expected to attend this year’s draft.
April 23, 2025

NHL’s U.S. Playoff TV Ratings Down 27% in Early Games

This season’s numbers were down 12% compared to the 2023–2024 season.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
April 22, 2025

NFL Draft Hosts: D.C., Denver, Buffalo Among Future Contenders

Pittsburgh will host in 2026, but 2027 and beyond is to be determined.
April 22, 2025

Masters Champ McIlroy Set to Draw Big Crowds (Again) at Zurich Classic

The Zurich Classic is expecting to break its attendance record.
July 18, 2009; Turnberry, SCOTLAND; Tom Watson (USA) makes a bogey on the 18th to take the championship to a playoff with Stewart Cink (USA) during the final round of the 2009 British Open at Turnberry Country Club.
April 22, 2025

R&A Opens Door to Taking Major Championship Back to Trump Turnberry

The course last hosted the Open Championship in 2009.
April 22, 2025

Adam Silver Floated 10-Minute Quarters. NBA Players Said No

NBA players gave mixed thoughts on the high volume of three-point shots.