Friday, May 22, 2026

Put on Your Tinfoil Hat: Super Bowl Logos, Taylor Swift, and the No. 34

  • Conspiracy theories around the Super Bowl are heating up.
  • Some fans believe this year’s matchup has been predetermined.
Kirby Lee-USA TODAY Sports

Four teams are playing for a trip to Super Bowl LVIII this weekend, and that means conspiracy theories around the NFL’s title game have reached a fever pitch.

The AFC Championship Game will be officiated by referee Shawn Smith’s crew, whom betting analyst Warren Sharp claims has an “overwhelming tendency to favor the road team.” The numbers appear to back that statement up: Home teams have won 40.8% of games—the lowest rate in the NFL under a specific referee—in the last three years with Smith as referee. During that same period, home teams across the league have won 55.4% of the time. Of course, any perceived advantage for the Kansas City Chiefs on the road against the Baltimore Ravens fits nicely into the idea that the NFL would benefit from Taylor Swift attending the Super Bowl, which likely wouldn’t happen without Travis Kelce on the field. However, another conspiracy theory goes against the Chiefs favoritism.

Some fans are claiming that the Super Bowl LVIII logo—which is primarily red and purple—is a sign that the Feb. 11 matchup has been predetermined to feature San Francisco and Baltimore, who would  fit the color scheme. (The previous two Super Bowls also featured colors similar to both participants.)

The Power of 34

Finally, there’s undeniably something crazy about the Harbaughs and the number 34:

  • 2002: Jack Harbaugh’s Western Kentucky Hilltoppers won their first I-AA championship, defeating the McNeese State Cowboys 34−14.
  • 2013: John Harbaugh’s Baltimore Ravens beat the Jim Harbaugh-led San Francisco 49ers 34-31 in Super Bowl XLVII.
  • 2024: Jim Harbaugh’s Michigan Wolverines defeated the Washington Huskies 34-13 to win the College Football Playoff national championship game.

Check out this TikTok explaining even more of the wild connections. For now, will John Harbaugh’s Ravens score 34 points again, on their way to another NFL title?

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still on the line.

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.

Man City’s Pep Guardiola Is Leaving: ‘Don’t Ask Me the Reasons’

The six-time Premier League winner ends his epic run one year early.
Texas State mascot

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.

Featured Today

Charlie Pliner and Nikolas Rohrmann

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.

Fever Get Warning, No Fine Over Caitlin Clark Injury Report

A WNBA source confirmed that they were not fined.
May 20, 2026

Jannik Sinner Headlines French Open Clouded By Player Unrest

Players will walk out of opening press conferences after 15 minutes.
May 21, 2026

Caitlin Clark’s Late Scratch Sparks WNBA Injury Report Questions

The Fever said she woke up with back soreness ahead of Wednesday’s game.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Valkyries President Jess Smith
May 19, 2026

Valkyries President: Team’s Projected $1B Valuation Is ‘Accurate’

The Valkyries were projected to be the first 10-figure WNBA team.
May 19, 2026

NFL Moves Closer to 10 International Games—and Could Hit 11

The league builds out further its international scheduling plans.
May 19, 2026

NFL Sets Another Super Bowl Without Dates As Schedule Questions Loom

The home markets of the Titans and Vikings each landed a big event.
Mar 30, 2026; Las Vegas, Nevada, USA; Vegas Golden Knights head coach John Tortorella holds a presser after the Golden Knights defeated the Vancouver Canucks 4-2 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
May 19, 2026

NHL Denies Appeal for John Tortorella, Golden Knights

Tortorella was fined $100,000 and the team was docked a draft pick.