• Loading stock data...
Wednesday, March 12, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Put on Your Tinfoil Hat: Super Bowl Logos, Taylor Swift, and the No. 34

  • Conspiracy theories around the Super Bowl are heating up.
  • Some fans believe this year’s matchup has been predetermined.
Kirby Lee-USA TODAY Sports

Four teams are playing for a trip to Super Bowl LVIII this weekend, and that means conspiracy theories around the NFL’s title game have reached a fever pitch.

The AFC Championship Game will be officiated by referee Shawn Smith’s crew, whom betting analyst Warren Sharp claims has an “overwhelming tendency to favor the road team.” The numbers appear to back that statement up: Home teams have won 40.8% of games—the lowest rate in the NFL under a specific referee—in the last three years with Smith as referee. During that same period, home teams across the league have won 55.4% of the time. Of course, any perceived advantage for the Kansas City Chiefs on the road against the Baltimore Ravens fits nicely into the idea that the NFL would benefit from Taylor Swift attending the Super Bowl, which likely wouldn’t happen without Travis Kelce on the field. However, another conspiracy theory goes against the Chiefs favoritism.

Some fans are claiming that the Super Bowl LVIII logo—which is primarily red and purple—is a sign that the Feb. 11 matchup has been predetermined to feature San Francisco and Baltimore, who would  fit the color scheme. (The previous two Super Bowls also featured colors similar to both participants.)

The Power of 34

Finally, there’s undeniably something crazy about the Harbaughs and the number 34:

  • 2002: Jack Harbaugh’s Western Kentucky Hilltoppers won their first I-AA championship, defeating the McNeese State Cowboys 34−14.
  • 2013: John Harbaugh’s Baltimore Ravens beat the Jim Harbaugh-led San Francisco 49ers 34-31 in Super Bowl XLVII.
  • 2024: Jim Harbaugh’s Michigan Wolverines defeated the Washington Huskies 34-13 to win the College Football Playoff national championship game.

Check out this TikTok explaining even more of the wild connections. For now, will John Harbaugh’s Ravens score 34 points again, on their way to another NFL title?

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
Mar 8, 2025; Indianapolis, IN, USA; UCLA Bruins center Lauren Betts (51) reacts with her team after winning the Big Ten Conference Championship against USC Trojans at Gainbridge Fieldhouse.

Women’s Conference Title Ratings Short of Last Year, Still Trending Up

The ACC and Big 12 championship games both set viewership records.

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Skydance says a rival bid for CBS Sports’ parent is “fraudulently misrepresented.”
Feb 19, 2025; Morgantown, West Virginia, USA; West Virginia Mountaineers head football coach Rich Rodriguez speaks to the crowd during a timeout during the first half against the Cincinnati Bearcats at WVU Coliseum.

WVU Coach Bans TikTok Dancing, Raising Questions About Employee Status

Coach Rich Rodriguez said football players are banned from dancing on TikTok.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.
Mar 9, 2025; Port Charlotte, Florida, USA; Tampa Bay Rays second base Richie Palacios (1) and Tampa Bay Rays second base Brandon Lowe (8) run back to the dugout at the end of the inning against the Toronto Blue Jays at Charlotte Sports Park.

MLB Rarely Forces Owners Like Stu Sternberg to Sell

The commissioner and fellow owners are reportedly pressuring the Rays owner to sell.
March 11, 2025

Still No Deal, but PGA Tour Commish Says Trump ‘Bolstered’ LIV Talks

The Players Championship is teeing off as men’s golf remains divided.
March 12, 2025

Former Coyotes Owner Says NHL ‘Compelled’ Him to Sell Franchise

The former NHL team wants to recoup a $3.5 million security deposit.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Cameron Brink
March 11, 2025

WNBA Announces Draft Venue 33 Days Out

Last year’s Brooklyn draft was the first with fans in years.
March 10, 2025

Rangers Cap Pulled From MLB Store Over Spanish Vulgarity

The design on the Rangers cap accidentally formed a vulgar Spanish word.
March 10, 2025

NFL Pay Gap Has Expanded Faster Than Salary Cap

The highest-paid NFL players now make nearly 25% of the salary cap.
March 10, 2025

NFL Free Agency Hits Record Pace After Billion-Dollar Weekend

The league’s legal tampering period opened Monday afternoon.