Friday, October 9, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Put on Your Tinfoil Hat: Super Bowl Logos, Taylor Swift, and the No. 34

  • Conspiracy theories around the Super Bowl are heating up.
  • Some fans believe this year’s matchup has been predetermined.
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Four teams are playing for a trip to Super Bowl LVIII this weekend, and that means conspiracy theories around the NFL’s title game have reached a fever pitch.

The AFC Championship Game will be officiated by referee Shawn Smith’s crew, whom betting analyst Warren Sharp claims has an “overwhelming tendency to favor the road team.” The numbers appear to back that statement up: Home teams have won 40.8% of games—the lowest rate in the NFL under a specific referee—in the last three years with Smith as referee. During that same period, home teams across the league have won 55.4% of the time. Of course, any perceived advantage for the Kansas City Chiefs on the road against the Baltimore Ravens fits nicely into the idea that the NFL would benefit from Taylor Swift attending the Super Bowl, which likely wouldn’t happen without Travis Kelce on the field. However, another conspiracy theory goes against the Chiefs favoritism.

Some fans are claiming that the Super Bowl LVIII logo—which is primarily red and purple—is a sign that the Feb. 11 matchup has been predetermined to feature San Francisco and Baltimore, who would  fit the color scheme. (The previous two Super Bowls also featured colors similar to both participants.)

The Power of 34

Finally, there’s undeniably something crazy about the Harbaughs and the number 34:

  • 2002: Jack Harbaugh’s Western Kentucky Hilltoppers won their first I-AA championship, defeating the McNeese State Cowboys 34−14.
  • 2013: John Harbaugh’s Baltimore Ravens beat the Jim Harbaugh-led San Francisco 49ers 34-31 in Super Bowl XLVII.
  • 2024: Jim Harbaugh’s Michigan Wolverines defeated the Washington Huskies 34-13 to win the College Football Playoff national championship game.

Check out this TikTok explaining even more of the wild connections. For now, will John Harbaugh’s Ravens score 34 points again, on their way to another NFL title?

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon head coach Dan Lanning talks to Oregon quarterback Dylan Raiola on the sideline as the Oregon Ducks face the Oklahoma State Cowboys on Sept. 12, 2026, at Boone Pickens Stadium in Stillwater, Oklahoma.

How Oregon Beat College Football’s ‘Impossible’ Backup QB Market

Dylan Raiola will get the first start of his Oregon career on Saturday.

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
Jul 24, 2026; Boston, Massachusetts, USA; An official MLB baseball with a Toronto Blue Jays logo sits on the grass before a game against the Boston Red Sox at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images

MLB Owners Propose 154-Game Season, Expanded Playoffs

The proposal also includes a weekly off day.
Sep 27, 2026; Rio De Janeiro, BRA; (Editors Notes: Caption Correction) A view of the NFL logo and the Baltimore Ravens and Dallas Cowboys during the game at Maracana Stadium.

NFL Urges Supreme Court to Hear Prediction-Markets Case

“It is critical for the Court to act as soon as possible,” a league source says.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Sep 25, 2026; Bronx, New York, USA; New York Yankees manager Aaron Boone (17) walks back to the dugout after making a pitching change during the third inning against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images

Yankees Exit Leaves Questions Heading Into Likely Lockout

Aaron Judge calls for the club to be “all in” for 2027.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 7, 2026

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
October 7, 2026

Why Are NFL Penalty Flags Flying? It’s Complicated

Dead-ball penalties are a major factor.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 7, 2026

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.
Sep 27, 2026; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 7, 2026

Kyle Juszczyk Wins Chugging Celebration Appeal, League Adjusts Policy

Juszczyk had received two fines of $14,926 each.
In addition to playing along the ocean and Intracoastal Water on the Palm Beach Par 3 Golf Course, if you time right you also watch the sunset or sunrise.
October 7, 2026

Daylight Saving Time Remains Complicated for Golf Industry

The PGA Tour recently voiced its support for permanent daylight saving time.
First at FOS
October 7, 2026

NFL Wants to Know Which Combine Measurements Actually Matter

The NFL Scouting Combine is the focus of this Big Data Bowl.