• Loading stock data...
Thursday, February 12, 2026

Put on Your Tinfoil Hat: Super Bowl Logos, Taylor Swift, and the No. 34

  • Conspiracy theories around the Super Bowl are heating up.
  • Some fans believe this year’s matchup has been predetermined.
Kirby Lee-USA TODAY Sports

Four teams are playing for a trip to Super Bowl LVIII this weekend, and that means conspiracy theories around the NFL’s title game have reached a fever pitch.

The AFC Championship Game will be officiated by referee Shawn Smith’s crew, whom betting analyst Warren Sharp claims has an “overwhelming tendency to favor the road team.” The numbers appear to back that statement up: Home teams have won 40.8% of games—the lowest rate in the NFL under a specific referee—in the last three years with Smith as referee. During that same period, home teams across the league have won 55.4% of the time. Of course, any perceived advantage for the Kansas City Chiefs on the road against the Baltimore Ravens fits nicely into the idea that the NFL would benefit from Taylor Swift attending the Super Bowl, which likely wouldn’t happen without Travis Kelce on the field. However, another conspiracy theory goes against the Chiefs favoritism.

Some fans are claiming that the Super Bowl LVIII logo—which is primarily red and purple—is a sign that the Feb. 11 matchup has been predetermined to feature San Francisco and Baltimore, who would  fit the color scheme. (The previous two Super Bowls also featured colors similar to both participants.)

The Power of 34

Finally, there’s undeniably something crazy about the Harbaughs and the number 34:

  • 2002: Jack Harbaugh’s Western Kentucky Hilltoppers won their first I-AA championship, defeating the McNeese State Cowboys 34−14.
  • 2013: John Harbaugh’s Baltimore Ravens beat the Jim Harbaugh-led San Francisco 49ers 34-31 in Super Bowl XLVII.
  • 2024: Jim Harbaugh’s Michigan Wolverines defeated the Washington Huskies 34-13 to win the College Football Playoff national championship game.

Check out this TikTok explaining even more of the wild connections. For now, will John Harbaugh’s Ravens score 34 points again, on their way to another NFL title?

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Manfred: MLB Will ‘Consider Being in Business With Prediction Markets’

The league is actively studying the fast-growing business.
exclusive

Orioles Owner Met With Jeffrey Epstein

The meeting has not been previously reported.

NBC’s Winter Olympics TV Viewership Up 93% Through 5 Days

Viewership nearly doubles compared to the 2022 Winter Olympics.
exclusive

YouTube Pirating of Netflix’s Sports Podcasts Has Already Begun

A channel got 100k+ views reposting content from The Volume’s football show.

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
Sep 30, 2025; Los Angeles, California, USA; Los Angeles Dodgers designated hitter Shohei Ohtani (17) greets Los Angeles Dodgers first baseman Freddie Freeman (5) before the game against the Cincinnati Reds during game one of the Wildcard round for the 2025 MLB playoffs at Dodger Stadium.

Dodgers $401M Payroll Adds Tension Ahead of MLB Labor Talks

Labor talks are expected to begin in earnest this spring.
February 10, 2026

PWHL Still Laser-Focused on Next Round of Expansion

The PWHL is leaning on its Takeover Tour to inform next moves.
February 10, 2026

Grand Slam Track’s Bankruptcy Plan: Paying Athletes and Stiffing Vendors

The plan heavily favors athletes over vendors, but it isn’t final.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Building Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 9, 2026

NFL Players Push Back on 18th Game: ‘Stop Lying to People’

Discussion on the 18th game has been ongoing for over a year.
February 9, 2026

NFL Opening-Night Decision Starts in Seattle: Chiefs, Bears in Play

The Super Bowl champions have a stacked 2026 home schedule.
February 9, 2026

Goodell Says Adding NFL Teams Abroad Is ‘Very Possible Someday’

The league has been aggressively expanding its international footprint. 
February 8, 2026

Los Angeles Is Preparing for a Very Different Super Bowl in 2027

The Southern California sports market is very different compared to four years ago.