Tuesday, August 18, 2026

Put on Your Tinfoil Hat: Super Bowl Logos, Taylor Swift, and the No. 34

  • Conspiracy theories around the Super Bowl are heating up.
  • Some fans believe this year’s matchup has been predetermined.
Kirby Lee-USA TODAY Sports

Four teams are playing for a trip to Super Bowl LVIII this weekend, and that means conspiracy theories around the NFL’s title game have reached a fever pitch.

The AFC Championship Game will be officiated by referee Shawn Smith’s crew, whom betting analyst Warren Sharp claims has an “overwhelming tendency to favor the road team.” The numbers appear to back that statement up: Home teams have won 40.8% of games—the lowest rate in the NFL under a specific referee—in the last three years with Smith as referee. During that same period, home teams across the league have won 55.4% of the time. Of course, any perceived advantage for the Kansas City Chiefs on the road against the Baltimore Ravens fits nicely into the idea that the NFL would benefit from Taylor Swift attending the Super Bowl, which likely wouldn’t happen without Travis Kelce on the field. However, another conspiracy theory goes against the Chiefs favoritism.

Some fans are claiming that the Super Bowl LVIII logo—which is primarily red and purple—is a sign that the Feb. 11 matchup has been predetermined to feature San Francisco and Baltimore, who would  fit the color scheme. (The previous two Super Bowls also featured colors similar to both participants.)

The Power of 34

Finally, there’s undeniably something crazy about the Harbaughs and the number 34:

  • 2002: Jack Harbaugh’s Western Kentucky Hilltoppers won their first I-AA championship, defeating the McNeese State Cowboys 34−14.
  • 2013: John Harbaugh’s Baltimore Ravens beat the Jim Harbaugh-led San Francisco 49ers 34-31 in Super Bowl XLVII.
  • 2024: Jim Harbaugh’s Michigan Wolverines defeated the Washington Huskies 34-13 to win the College Football Playoff national championship game.

Check out this TikTok explaining even more of the wild connections. For now, will John Harbaugh’s Ravens score 34 points again, on their way to another NFL title?

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 7, 2026; Bedminster, New Jersey, USA; Sergio García tees off on the 16th hole during the second round of the LIV Golf New York tournament at Trump National Bedminster. Mandatory Credit:
First at FOS

Production Company Sues LIV for $1.2M In Missed Payments

Fresh Tape managed logistics and on-site production for a LIV event in Florida.
Deion Sanders takes in the second day of Cleveland Browns training camp, July 30, 2026, in Berea, Ohio.

Colorado’s ‘Prime Effect’ Is Wearing Off

Fewer national TV broadcasts loom for Colorado following a 3–9 season.

Buss Family Drama Brewing After Reported Lakers Sale

Jeanie Buss is contradicting a report that her family will sell.

LIV Golf Finally Cancels Its $40M Michigan Finale

This week’s tournament in Indianapolis will be LIV’s season finale.
podcast thumbnail mobile
Front Office Sports Today

8/18/26 – Clippers’ Ballmer Reportedly Cleared, Walter Eyes Chelsea Exit, Jayden Daniels Trolled

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Legion XIII's Tyrrell Hatton hits his tee shot on the 1st hole during the final round

LIV Golf Cuts $30M in Prize Money From End of Season

LIV’s events in Indianapolis and Michigan were supposed to pay out $70.1 million.
August 17, 2026

Mark Walter in Talks to Sell Chelsea Stake Amid Federal Probe

Walter agreed to sell the Lakers just last week.
August 17, 2026

WNBA: Fans Were Erroneously Told to Cover XX-XY Athletics T-Shirts

It marks the latest flash point in fan-involved incidents for the WNBA.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 17, 2026

Tennis Players Await US Open Purse Before Deciding on Protest

The US Open hasn’t yet announced how prize money will be allocated.
Aug 7, 2026; Bedminster, New Jersey, USA; Dustin Johnson tees off on the 16th hole during the second round of the LIV Golf New York tournament at Trump National Bedminster.
August 17, 2026

LIV Vendors Say They’re Unpaid As League Seeks to Stay Afloat

LIV’s funding from the Saudi PIF is ending this month.
August 16, 2026

Caitlyn Jenner Reacts to WNBA Transgender Controversy

Two former NBA players have said they’re declaring for the WNBA draft.
Bayonne celebrates after defeating Blackwood in the New Jersey Little League State Championships at the Cresskill Little League Baseball field, Aug 3, 2026, Cresskill, NJ, USA.
August 14, 2026

How a Little League Tournament Turned Into a Legal Battle

Two Tulsa teams were disqualified over eligibility issues this summer.