• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Tiger’s Post-Nike Future Comes With a New Business Plan

  • Tiger Woods and TaylorMade unveiled the new apparel brand Sun Day Red.
  • Woods is believed to have equity in the new company.
Credit: Sun Day Red

Tiger Woods is returning to competition on the PGA Tour at this week’s Genesis Invitational not only with a new look, but also the next evolution of his business career.

The 15-time major champion is believed to have made at least $500 million from multiple contracts with Nike throughout his 27-year tenure with the company that officially ended last month. Now, after much speculation and anticipation, Woods has unveiled his new apparel brand, Sun Day Red, which is actually its own company, under the TaylorMade umbrella. (Woods has used TaylorMade clubs since 2017.)

Notably, Sun Day Red will be based in San Clemente, Calif., giving it a separate headquarters from TaylorMade’s about 25 miles south in Carlsbad. Financial details are not available, but trademark attorney Josh Gerben speculated on X that the deal structure suggests Woods and TaylorMade “are sharing ownership (and profits) of the new company.” Woods did not have equity with Nike.

Focusing on performance wear and luxury lifestyle fashion, Sun Day Red will make golf staples like hats, polos, gloves, shorts, and pants, as well as hoodies, T-shirts, and fleeces. The main logo is a drawing of a Tiger, and for now, the iconic “TW” logo made famous by Nike is gone.

Woods will begin wearing Sun Day Red during this week’s tournament, but the brand won’t be available to the public until May 1. Right now, Woods, who nearly had his right leg amputated after a car crash in 2021, will continue to wear FootJoy shoes, but footwear is part of Sun Day Red’s long-term plans. 

Previously, Nike endorsers included Woods-branded sports gear as part of their deals (although 2022 Masters champion Scottie Scheffler prefers Woods-branded shoes). It remains to be seen whether Sun Day Red will look to sign any professional golfers as clients moving forward.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.
Tennessee Volunteers forward Igor Miličić Jr. (7) guards Houston Cougars guard Emanuel Sharp (21) during the second half of a game Sunday, March 30, 2025, during the Elite Eight round of the NCAA March Madness tournament at Lucas Oil Stadium in Indianapolis. Houston defeated Tennessee 69-50.

Sportsbooks Still Hesitant to Dive Into Prediction Markets

Sports betting giants are all monitoring the controversial space.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.

Ukrainian Tennis Star Blames Sports Bettors for Death Threats

Svitolina is currently ranked No. 13 in the world.
Jul 26, 2025; Oxnard, CA, USA; Dallas Cowboys defensive end Micah Parsons (11) at training camp at the River Ridge Fields
August 6, 2025

Micah Parsons Absence Could Stretch into Week 1, Jerry Jones Says

Parsons and Jones haven’t spoken since the defensive lineman requested a trade.
August 6, 2025

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Mar 24, 2025; Phoenix, Arizona, USA; Milwaukee Bucks injured guard Damian Lillard against the Phoenix Suns at Footprint Center.
August 4, 2025

Damian Lillard and All the NBA Players Taking College GM Roles

The All-Star was named general manager of Weber State men’s basketball Saturday.
August 2, 2025

Luka Dončić Signs 3-Year Lakers Extension On 1st Day Of Eligibility 

Dončić can opt out after two seasons and sign a record deal.
Leo Messi
exclusive
August 1, 2025

MLS Commissioner Don Garber Defends Messi Suspension

Messi was punished for skipping the MLS All-Star Game.
August 1, 2025

Micah Parsons Requests Trade From Cowboys As Contract Talks Stall

The defensive end has been seeking a new contract.