• Loading stock data...
Thursday, June 5, 2025

Tiger’s Post-Nike Future Comes With a New Business Plan

  • Tiger Woods and TaylorMade unveiled the new apparel brand Sun Day Red.
  • Woods is believed to have equity in the new company.
Credit: Sun Day Red

Tiger Woods is returning to competition on the PGA Tour at this week’s Genesis Invitational not only with a new look, but also the next evolution of his business career.

The 15-time major champion is believed to have made at least $500 million from multiple contracts with Nike throughout his 27-year tenure with the company that officially ended last month. Now, after much speculation and anticipation, Woods has unveiled his new apparel brand, Sun Day Red, which is actually its own company, under the TaylorMade umbrella. (Woods has used TaylorMade clubs since 2017.)

Notably, Sun Day Red will be based in San Clemente, Calif., giving it a separate headquarters from TaylorMade’s about 25 miles south in Carlsbad. Financial details are not available, but trademark attorney Josh Gerben speculated on X that the deal structure suggests Woods and TaylorMade “are sharing ownership (and profits) of the new company.” Woods did not have equity with Nike.

Focusing on performance wear and luxury lifestyle fashion, Sun Day Red will make golf staples like hats, polos, gloves, shorts, and pants, as well as hoodies, T-shirts, and fleeces. The main logo is a drawing of a Tiger, and for now, the iconic “TW” logo made famous by Nike is gone.

Woods will begin wearing Sun Day Red during this week’s tournament, but the brand won’t be available to the public until May 1. Right now, Woods, who nearly had his right leg amputated after a car crash in 2021, will continue to wear FootJoy shoes, but footwear is part of Sun Day Red’s long-term plans. 

Previously, Nike endorsers included Woods-branded sports gear as part of their deals (although 2022 Masters champion Scottie Scheffler prefers Woods-branded shoes). It remains to be seen whether Sun Day Red will look to sign any professional golfers as clients moving forward.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chiefs, Royals Now Have Massive Stadium Decision: Kansas or Missouri?

The Missouri Senate approves the stadium funding in an overnight session.

Ohio State’s Ryan Day Pushes for Big Ten Priority in CFP Format

Ohio State’s head coach wants the Big Ten to have four automatic bids.

NHL Not Opening Expansion Bids—but Houston, Atlanta Still in Mix

The question of additional franchises will stay in a more unstructured process.
Apr 3, 2022; Arlington, TX, USA; WWE owner Vince McMahon enters the arena during WrestleMania at AT&T Stadium.

Vince McMahon Has Dumped Close to $2 Billion of TKO Stock in..

The embattled WWE founder is fighting sexual assault allegations in court.

Featured Today

May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.
June 3, 2025

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.
May 31, 2025

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
Nov 3, 2024; Charlotte, North Carolina, USA; New Orleans Saints quarterback Derek Carr (4) walks off before a game against the Carolina Panthers at Bank of America Stadium.

Derek Carr Didn’t Want to ‘Just Take the Saints Money’

The retired quarterback walked away from a $30 million salary.
June 4, 2025

Stanley Cup Is Connor McDavid’s Chance to Cement All-Time Status

The Oilers superstar is mirroring the path of Sidney Crosby and Wayne Gretzky.
June 4, 2025

361st-ranked Boisson Stuns at French Open, Quintuples Career Earnings

The 2025 French Open is Boisson’s first Grand Slam.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
May 31, 2025; Philadelphia, PA, USA; Melissa Jefferson-Wooden (USA), left, defeats Gabby Thomas (USA) to win the women's 200m, 21.99 to 22.10, during the Grand Slam Track Philadelphia at Franklin Field.
June 2, 2025

Grand Slam Track Investigating Man Saying He Heckled Gabby Thomas to Win..

The league announced a “full investigation into the reprehensible behavior.”
June 1, 2025

Verstappen Nears F1 Suspension After ‘Mario Kart’–Style Mayhem

The Red Bull driver received penalty points in Sunday’s race.
John Haliburton
May 28, 2025

John Haliburton’s Brief Ban Ends With Pacers on Brink of Finals

John Haliburton was sitting in a suite instead of his usual courtside seat. 
Cousins
May 27, 2025

Kirk Cousins, James Cook Among Prominent NFL OTA Absences

The NFL’s 2024 rushing touchdowns leader was among the absences Tuesday.