• Loading stock data...
Wednesday, October 8, 2025

Tiger, Rory Startup TMRW Attracts A-List Group Of Investors

  • Strategic investors include Serena Williams, Steph Curry, Josh Allen and Alex Morgan.
  • Business investors include owners of the Atlanta Falcons, Boston Red Sox.
Tiger_Woods
USATSI

Tiger Woods and Rory McIlroy’s new technology-focused sports company will have to build a large conference room.

TMRW Sports announced a lengthy who’s who of famous faces as “strategic investors” Wednesday morning, a constellation of sports celebrities with a combined social media reach of nearly 500 million across Twitter and Instagram.

  • Tennis stars Serena Williams and Andy Murray
  • The NFL’s Josh Allen, former stars Tony Romo and Larry Fitzgerald
  • The NBA’s Steph Curry and Chris Paul, and the WNBA’s Diana Taurasi
  • MLB’s Shohei Ohtani and Trea Turner
  • The NWSL’s Alex Morgan, F1’s Lewis Hamilton, NHL great Sidney Crosby, Justin Timberlake, and gamer Ninja.

Connect Ventures and 25madison co-led the institutional investment round. Stephen Price, the latter’s CEO, said it was a “no-brainer” to invest his money: “Tiger, Rory, and Mike (McCarley) are all titans of both golf and business.”

TMRW (pronounced “tomorrow”) investors include Atlanta Falcons owner Arthur Blank, Boston Red Sox owner John Henry, and Big Ten commissioner Kevin Warren, as well as Reddit co-founder Alexis Ohanian.

The Concept

In August, Woods, McIlroy, and McCarley unveiled TGL, a new golf league that will operate in partnership with the PGA Tour and debut in January 2024.

TMRW’s tech-infused golf league is viewed as a potential “Monday Night Football” for golf — with six teams of three playing in a 15-event series of two-hour virtual competitions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Sep 27, 2025; Bethpage, New York, USA; Team Europe's Matt Fitzpatrick celebrates with Tyrrell Hatton after holing his putt to win the hole on the 9th hole during the four-balls on the second day of competition for the Ryder Cup at Bethpage Black.

Ryder Cup Fallout Continues As PGA of America Leaders Take Heat

European players are still not happy with the fan behavior.

Ryder Cup Chaos: Europe Holds On for Win Amid U.S. Fan Ugliness

Fan taunts and palpable tensions mark the high-profile event.
Sep 25, 2025; Bethpage, New York, USA; Ryder Cup flags fly over the first hole as Team Europe walks down the fairway during a practice round of the Ryder Cup golf tournament at Bethpage Black.

Ryder Cup Tees Off With Money, Pride, and Trump in Focus

Off-course issues are dominating the discourse at Bethpage.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.